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OBI, Germany's largest DIY-store chain, wanted to find a way to advertise for less and distinguish itself from its competitors. To do so they tried to answer this simple question: why promote things that make our homes more beautiful, with advertising that makes everything look uglier? OBI therefore renovated billboard-sized areas of old houses and buildings and added the following message: "Renovated with OBI". Country: Germany Company: OBI Buzzilla's Blog

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