Quality Score Insights From Microsoft's Ping Jen. There must be 101 misconceptions about quality score on blogs and discussion forums right now. Ultimately, quality score is a useful tool with which you can prioritize opportunities and optimizations. It is a topic I'm often talking about, and next week, at SES New York, I'll being covering a few quality score optimization techniques I've picked up using Excel.
To keep up to the minute on this frequently used metric, I regularly sit down with Ping Jen for key takeaways on quality score. Jen helped design Bing Ads' quality score, and I've picked out some of his insights I think you might find interesting. Having worked at both major search platforms (Bing Ads and Google AdWords), I've found the more I understand about one system, the more I understand about the other. Bing Ads vs. Combine Quality Score & Bing Ads Share of Voice for a Simple Bid Recipe. Introducing Quality Impact – A New Way to Measure the Impact of Quality Score. “What do I get out of improving my Quality Score?” Is a common question among advertisers; soon Bing Ads will answer this question via a new feature named .
Based upon the competition for the targeted traffic and the traffic volume, we will advise you the additional impressions you could gain by improving your Quality Score. Using Your Quality Score to Optimize Your #PPC Campaigns in adCenter at #SMX Advanced. Today at SMX Advance, I had a chance to illustrate how to develop a more successful search advertising campaign in Bing Ads, and would like to share my thoughts with all of you here as well.
As a team, our focus is on helping you improve the performance of your campaigns through both transparency about the functionality of the marketplace and by sharing tips and tricks to make the most of your paid search investment. Referencing Quality Score to build your campaign from the ground up As you know, the key components of an advertising campaign are compelling offers, convincing ads, and recurring customers. To have a successful paid search campaign for the long run, you need to establish the right order of providing compelling offers on your landing pages, creating convincing ad copy, and finding the right audience through keywords.
Optimize your ad copy, keywords, and negatives to increase volume Use ad copy, negatives, and Broad Match Modifier to control traffic quality Additional tips… 8 Key Takeaways on Using Quality Score in Microsoft Advertising adCenter from #SES New York. Here at SES New York, I had a chance to illustrate the importance of ad quality and would like to share my thoughts with all of you here on the Bing Ads Blog as well.
Let’s work together to improve the quality of your campaigns and our marketplace. 1) What is a quality ad? Quality is a degree of excellence. Consumers measure the quality of each transaction by whether vendors say what they do, do what they say and provide a positive experience. The same applies in the virtual world; a higher degree of excellence can be achieved by choosing the right keywords, providing relevant information and a positive user experience on the landing page.
AdCenter Quality Score Defined, with Bing’s Ping Jen. Key Interview Points One of the things I learned when I was out at SMX Advanced in June was that the Quality Score that you see in the search engine PPC services (both adCenter and AdWords) was that the Quality Score you see displayed in your account is not the same as what is used by the engines in ranking your ad.
For that reason I asked Ping Jen of the adCenter team to join me for an interview. Below we talk through exactly how Quality Score works in adCenter. Here are the key points from the interview: Original content, content relevance to the ad, location, and layout are all factors in landing page relevance.Advertisers whose pages are deemed to be harmful will get banned from the adCenter marketplace. When Is It OK to Have Low-Quality-Score Keywords? Impressions Strongarm Relevance in adCenter Quality Score.
Community.microsoftadvertising.com/blogs/advertiser/archive/2012/03/21/8-tips-on-using-quality-score-in-microsoft-advertising-adcenter-from-ses-new-york-sesny-ppc-sem.aspx. Your Microsoft Advertising adCenter Quality Score: How to Get the Whole Picture #PPC #SEM. Remember the story of the blindfolded men and an elephant?
As a quick recap for those that don’t: A group of men were blindfolded and led to an elephant. Each man was allowed to only touch a small part of the animal and then asked to describe what they were standing next to. One man, after feeling the leg, says he was next to a pillar. Another, who felt the tail, thought he had been led to a rope. A third man said that his companions were crazy, he was most definitely feeling a spear (he had been led to the tusk). Monitoring your ad campaigns requires context as well. Now what if I told you your historical quality scores over the last week were 10, 10, 8, 7, 7? On the other hand, let’s say you recently did some things to improve your campaign and you see that the historical scores were 4, 5, 6, 7, 7.
Until recently, it would have been difficult to see this context. Historic Quality ScoreHistoric Keyword RelevanceHistoric Landing Page RelevanceHistoric Landing Page User Experience 1. 2.