Reverse marketing is one of those things we hear about a lot these days, but often don't know what it means.
The uncertainty has gone. And marketing is better off without it. With the tools and technology to predict and provide concrete ROI, we now have the power to create marketing that not only works, but works harder than ever before. All it takes is the right approach. Unlike traditional marketing consultants, our demand architects bring three decades of operational experience in every field from data cleansing to content creation.
"InsideView is growing aggressively... The number of users has risen almost 250% over the past year…InsideView has gained a measure of mind share disproportionate to its size, with firms interested in SaaS-based tools for helping sales improve effectiveness around managing leads, contacts and accounts." Inside a Leader's Profile What would allow a company to grow explosively in a down economy? Leadership. The ability to anticipate change and deliver a revolutionary product or service that helps businesses embrace the change to not only survive, but thrive. The kind of leadership InsideView exemplifies.
Content marketing is an essential way we do business within Web 2.0. Replacing spam, a bombardment of advertisement and self-promotion, is useful and high quality content. Companies that embrace a content marketing strategy focus on how to present their existing knowledge in a way that both captivates and helps their target group grow professionally. In this white paper , we hope to provide you with the essentials to understand the foundation of content marketing and what it means to create strong content.
About 6 months back, I wrote a note on the biggest changes I have personally witnessed in marketing in the last 20 years. You can read it here . I’ve been on the watch-out since then to keep track of not what has been, but what seems close to happening. The future of marketing as I see it… From my observations and experiences, here are the 10 consumer and business challenges I see for today and tomorrow :
Designed with Conversion in Mind Each new feature we add to Unbounce is created to enhance your ability to produce higher converting landing pages and to make the task of creating them simpler and more fun.
(This is a guest post by Patrick Spenner of the Marketing Leadership Council , our sister program for heads of Marketing.) Each year, the Marketing Leadership Council (MLC) surveys our members about their top challenges looking ahead. As we read the tea leaves in this year’s survey results, here are our thoughts on what’s creeping into (or storming) the B2B marketing consciousness for 2012.
DuPont had a pretty good run at innovation in the 20th century… nylon, Teflon ® , Kevlar ® , Tyvek ® and more.