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Dan Ariely on Behavioural Economics
Let’s go through the books, and you can tell me what’s important about them and why you like them. The first one on your list is The Invisible Gorilla: How Our Intuitions Deceive Us , by Christopher Chabris and Daniel Simons . These are the guys who did one of the most important pieces of research in social science, which is to show how little we actually see in the world around us. The basic demonstration of this is a movie in which there are two groups playing basketball. One group is wearing white t-shirts and the other group is wearing black t-shirts. They are passing the ball, and the viewer is asked to count how many times the people in white t-shirts pass the ball to each other.
Dan Ariely
Experimenting on humans In creative ways, author Dan Ariely puts rationality to the test Mar 20"How strange is the lot of us mortals! Each of us is here for a brief sojourn; for what purpose he knows not, though he sometimes thinks he senses it.
