
aspects transmedia
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Game of Thrones: mode hors du temps | Le boulevardier | Blog L'Express Styles
When HBO’s “ Game of Thrones ” premiered last year, it was unclear if this drama would appeal beyond the Comic-Con crowd and lovers of the fantasy novels. By the end of season one, everyone was talking about their obsessions with the Starks (one of the main families) and the outstanding performance by Peter Dinklage who went on to win an Emmy and Golden Globe for his role as Tyrion Lannister, of the opposing family. The proof of this popularity is the show’s massive following on the social web. @GameOfThrones is about to break 300,000 followers , Game of Throne’s Facebook Timeline has over 2,380,000 likes and almost 1 million people have checked-in to the show on GetGlue. This fan base is nurtured and grown carefully by HBO’s social media team on a year-round basis.
Inside look at HBO’s social TV strategy for ‘Game of Thrones’
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Game of Thrones Transmedia Case Study - Blog - Smarter Creativity
Campfire worked with HBO to raise awareness for it’s new show " Game of Thrones ", an adaptation of George RR Martin’s epic fantasy novels . To do this, Campfire brought the world of Westeros to life through a series of interactive experiences based around the 5 senses. The novels already had a passionate and connected fan base, so the strategy was to activate those fans and have them broadcast their excitement to a wider audience. The campaign managed to atract a large audience to the show, which where then surprised by the many unexpected storytelling twists and turns ultimately leading to that audience reading the books. There was a time when pretty much everyone I knew was reading the many thousands of pages that are the novels and all conversations began with a review of progress to ensure no spoilers were shared accidentally.Game of Thrones | HBO « Steve Coulson – Creative Director
This multilayered transmedia campaign – with narrative components for both new audiences and hardcore fans – introduced an epic series to the pop culture landscape. To set the stage for the premiere of HBO’s Game of Thrones – a new show based on George R.R. Martin’s epic fantasy series – we launched an immersive narrative campaign designed to evoke the mythical world of Westeros. It utilized unique experiences that engaged the five senses – scent, sound, sight, touch and taste - and rolled out over five weeks. The campaign came alive influencer outreach, on the web and social networks, and on the streets of major cities. At the same time, we created a fan engagement campaign – The Maester’s Path – in which online communities worked together to unlock exclusive video rewards.Game of Thrones, saison 2 : la carte de Westeros débarque en appli iPhone
Il faudra encore patienter quelques mois avant de découvrir la suite de Game of Thrones . Les épisodes de la saison 2 n'arriveront qu'en avril prochain, mais les fans absolus de la série peuvent se réjouir : ils peuvent désormais emmener partout avec eux le monde de Westeros. En effet, une nouvelle appli Game of Thrones vient de sortir sur iPhone et autres smartphones. Il s'agit d'une carte de Westeros et Essos, les continents de l'univers créé par George R.R. Martin. Cette carte contient à la fois le sud et le Nord des 7 Royaumes, ainsi qu'une grande partie d'Essos avec Valyria, Slaver's Bay, Dothraki Sea et plein d'autres.Facebook and Twitter profiles are, to a degree, reflections of who you are -- from the friends you choose to the topics you follow. Likewise, what you watch on TV represents personal choices: Are you a Dexter fanatic? Maybe more of a cerebral The Wire person? Regardless of the show that defines you, there?s usually a gap between your level of passion about a show or character and your ability to express that passion through social media habits.
HBO Finds Its Own Way With Social Networking | Co.Design
Game of Thrones va être adaptée en comics
Dee Cook was elated to discover the world of interactive storytelling because, at that moment, she finally discovered what she wanted to do when she grew up. She has written, designed, and consulted on a score of alternate reality games and campaigns, most recently Focus Rally America, True Blood, and World Without Oil. Find out more about her at http://deecook.com
Transmedia Talk 28 – Game of Thrones and the Maester’s Path « Culture Hacker
Tune in to the new season of "Game Of Thrones" every Sunday night at 9PM. For more on Game of Thrones, go to http://itsh.bo/HpR8b1. Watch Game of Thrones onl...
Game of Thrones
Check It Out: Game Of Thrones Goes Manga In New Japanese Cover Art! » MTV Geek
Game of Thrones meets Monopoly: Check out our New Board Game! - io9
In George R.R. Martin's A Song of Ice and Fire , every victory is hard-won. Every great castle is merely another strategic foothold, each alliance fraught with peril. So we were wondering: What if Ice and Fire was a Monopoly board? What if, instead of making uneasy alliances and searching for the truth in a harsh landscape where the very seasons are set against you, you had to move around the board attempting to collect castles and avoid having to go to The Wall?Friday 06 May 2011 - 13:16 London-based motion graphics studio The Darkroom has created an 80ft motion-graphics projection to promote HBO’s new TV series, Game of Thrones -- which is being shown in the UK currently on the Sky Atlantic channel. The projection was shown on a giant 80ft billboard from April 8 - 17 in the Hollywood and Highland Center in Los Angeles, for the US promotion of the show.
The Darkroom creates motion graphics for massive Game of Thrones projection - News - Digital Arts
Game of Thrones Asks Fans to Play Mouth-Watering Metagame | Magazine | Wired.com
Prior to the launch of HBO’s epic fantasy series Game of Thrones , the network launched a fan-engagement marketing campaign to expose participants to the network’s interpretation of George R.R. Martin’s story universe. Followers were faced with a series of multimedia puzzles that unlocked advance footage of the television show. The campaign concluded with a traveling food truck in New York City and Los Angeles that handed out free Game of Thrones –themed food alongside menus containing a hidden message. Images courtesy CampfireHello, j'ai tout DL, y compris les sets proposés aujourd'hui mais malgré tout il me manque des cartes, introuvables... Obéir au roi, descendance et héritage, revendication légitime, l'échapper belle..!

