background preloader

Formation

Facebook Twitter

Blog - Analytics Ninja - Tips, Tricks, & Google Analytics Advice. In a recent blog post, the Google Analytics team made announced that they are changing the way that visits (sessions) are calculated. Interestingly, they said that, “Based on our research, most users will see less than a 1% change.” Unfortunately (imho), they didn’t cover their bases with that statement as the comment section of the above cited blog post shows that lots of people are going pretty crazy about these changes. **Update** On August 16th, the Google Analytics Team announced that there was a bug in the way visits were recorded after they launched the change. Now, people should be going less crazy as numbers are making a bit more sense. Nevertheless…. Bottom line, this is really a significant change and it seems that people aren’t understanding what is going on. Increase in visits Increase in bounce rate Decreased average time on site Decreased pages per visit Surprisingly (maybe), I didn’t see a lot of people complaining about a decrease in conversion rate.

Lessons - Centre d'aide Google Analytics. Qualification Google Analytics : Aurélien Bouchard. GAIQ, je sais que cet acronyme ne parle vraiment pas à beaucoup de monde, sauf à un groupe restreint de personnes, souvent des webanalystes. J’ai souhaité écrire un article sur ce sujet afin d’expliquer aux plus curieux ce que c’était, pourquoi il était pertinent de passer cette qualification et ensuite comment bien vous y préparer. Pour vous remettre dans le contexte, juste une rapide présentation de mon agence et de moi : après une expérience d’un an chez l’annonceur, j’ai voulu découvrir le monde de l’agence. J’ai donc envoyé ma candidature chez Silicon Salad, qui proposait un poste de Consultant webanalytics junior.

J’ai sauté sur l’opportunité et j’ai réussi à décrocher le poste. Depuis novembre 2011, j’évolue donc au sein de cette agence jeune et dynamique, spécialisée dans les sites e-commerce, et qui me permet d’aborder différentes problématiques e-commerce à travers des clients principalement du domaine de la mode (chaussures, montres, bijoux, vêtements …). La préparation. GAIQ Test Preparation – Tips from the Veteran + GAIQ Sample Questions. Yesterday I passed the GAIQ (Google Analytics Individual Qualification) Test (test required to become/retain Google Analytics Certified Individual) for the second time. To be honest I didn’t do any preparation for this test. I passed this test before, in October of 2010 and got the GAIQ score of 95%. Following are few tips which can help you in passing this test: Tip #1: Know the Study material for the GAIQ Exam 1. 2. 3. 4. Tip #2: Understand the new GAIQ Practice Test format Over the last couple of years, Google has moved away a lot from the factual straightforward questions to logical reasoning based questions.

So if you think you can read the question, pause the test, search the internet and get the answer, then my friend it is not going to work. If you wish to pass this test, then you must develop a good practical understanding of various reports, metrics and features of Google Analytics. For example, Tip #3: Understand from where Google selects questions for GAIQ Exam Q1. Q2. Q3. Q4. Q5. Google Analytics Individual Qualification Exam Test Notes | Digital Marketing, Search, Social and Analytics Blog. This is the second post in the series of Tips and and Tricks for passing the Google Analytics Inidividual Qualification (GAIQ). The following notes were extracted from the Google’s Conversion University test preparation presentation (where possible), and are not my property.

They have been reproduced below to help those during the Google Analytics Individual Qualification (GAIQ). The following books are also a great help to successfully passing the test: Web Analytics 2.0 – by Avinash Kaushik Web Analytics: An Hour a Day - by Avinash Kaushik Advanced Web Metrics with Google Analytics – by Brian Clifton Introduction to Google Analytics Google Analytics is a free, web analytics tool that is hosted by Google. Google Analytics shows you how visitors actually find and use your site, so you’ll be able to • make informed site design and content decisions • improve your site to convert more visitors into customers • track the performance of your keywords, banner ads, and other marketing campaigns.

Visit. 3 Ways to Access Free Online Training for Google Analytics. Google Analytics free online training Google Analytics is a free web analytics tool provided by Google. If you’re serious about getting results from your website you should have this, or another web analytics tool installed. Once you have Google Analytics set up and working, and you’re ready to learn more about the data that’s available, here are three places you can find free online training. March 2014 Update! I’ve recently launched a Free Series of Google Analytics 101 videos. And then read on to find out about the great information that Google makes available on their website, blog and YouTube channel. 1. Google provides free online training for Google Analytics users. 2. Peruse the videos on the Google Analytics YouTube Channel to find the ones that best meet your needs. You can also search YouTube for specific videos on using Google Analytics that have been uploaded by others.

Google Analytics YouTube Channel 3. Mel Post By Melinda (133 Posts) Website: → Certification GAIQ - Arnaud BRIAND - Nantes. Google Analytics France Blog. Analytics Blog. Centre d'aide Google Analytics.