11 Brands already using Video for Instagram. By Nick Cicero on Jun 20, 2013 This morning video was introduced on Instagram and sure enough, brands are already out in full force recording their iterations of branded videos. Instagram’s Video feature comes with editing and 13 video filters, and more importantly leverages Instagram’s existing community of 130 Million users, which for brands means an active following of thousands upon thousands of viewers. Here are 11 Brands who are already recording on Instagram (unfortunately, Videos on Instagram don’t have any sort of embed feature like with Vine, so we’re limited to sharing these links and pics). 1. 2. 3. 4. 5. 6. 8. 10. And by far my favorite… 11. How to Translate Your Social Media Metrics into Sales | tcapushnpull.com. It’s a given that almost all brands are present on social media these days. So now, CEOs and COOs are looking to community managers and saying, “Show me the money!”
We’ve already discussed the importance of providing clients regular reports, but it’s also good {and in your best interest as a community manager} to know how your actions will in turn, create sales and revenue for your client. There are lots of tools out there to help you show your boss’s boss the stats. But what you really need to know is how social media terms translate into sales. Exposure (Audience). Influence (Impressions). Engagement (Likes, RTs, Shares, Pins). Action (Sale). By catching the attention of a fan through your awesome Facebook page, captivating Pinterest board, or intriguing Twitter feed, you’ve accomplished step one and already enhanced your exposure. Social media lessons from Coca-Cola, Starbucks, and Delta. Are you missing a critical social media KPI?
'Social media disconnects', or when consumers unfriend/unlike or unfollow as a result of a social media marketing initiative or campaign, isn't a term in many marketers' vocabulary. Perhaps it's time for that to change. At the second annual Goldman Sachs Social Media Forum earlier this spring, Wendy Clark, SVP of Integrated Marketing Communications at Coca-Cola, covered a lot of ground with fellow panelists, including the topic of how highly engaged social media participants can shift to higher consumption patterns. For consumer packaged goods companies (or any company that has to deal with competitive issues related to share of market and share of wallet), that's a huge deal because most of the marketing and advertising dollars spent within the consumer packaged goods category are focused on preference change and increasing consumption of the product.
Major brands don’t have an awareness problem. Overconsumption among loyalists The L word. 10 of the Most Useful New Social Media Tools of 2013 (so far) 10 Ideas to Make Boring B2B Social Media Posts Captivating. Many B2B marketers are still trying to figure out social media for their companies. Years of product marketing driven writing, or content as we now call it, has honed their skills on features-based marketing. No matter how exciting your products and services are, this kind of marketing is boring. And it is not going to work in a social media context. Prospects and customer want solutions to their problems. Start by making it remarkable! And then here are 10 ideas for make it captivating: 1. No matter what you writing about, you have to include the words that your prospects and customers use when talking about your solutions, business and industry. 2.
Even keyword-based headlines need to be interesting and compelling. 3. In this post I used a recent Instagram photo I took of the San Francisco Bay Bridge. 4. Successful blog posts are not about products. 5. One of the reasons “How To” posts are so popular in different industries is that they answer people’s questions. 6. 7. 8. 9. 10. 26 Ways to Use Visuals in Your Social Media Marketing. Have you noticed more photos on social networks? Do you have a visual component as part of your social media marketing strategy? Do you need some help in getting started or maintaining momentum in sharing more visual content and in creating a visual conversation with your audience?
In this post, you’ll find 26 tips, an A-Z guide, for getting started with a visual strategy . #1: Add Text to Your Photos Do you want to get more mileage out of the photos you share on your social sites? You can, when you add text to your images . Adding text to a photo can help you get your message across faster. Add text to images to heighten the message. Do you want to find some easy tools to include text in the photos you share on social media? #2: Break Through the Clutter There’s a lot of content out there vying for our attention. Visuals will help break through the clutter. #3: Create a Collage When you have several great images to choose from and can’t decide, why not create a collage?
#6: Facebook Covers.
News 3. News 2. News 1. 40 Social Media Blogs You Should Be Reading | pamorama - Flock. 40 Social Media Blogs You Should Be Reading If you’re reading this blog (thank you!) , you probably agree that social media is valuable. But given how quickly the landscape is changing, keeping up to date with the latest trends can be a challenge. With new content being posted constantly around the Web, trying to stay current can be a full-time job. These are some great daily reads for keeping abreast of social media and social marketing. 10e20: 10e20 is a New York-based Internet marketing company specializing in social media marketing and search engine optimization. Is something missing? Tagged as: Marketing, media, social, Social Marketing, Social Media, top blogs. Social Networking Changing the Way We Travel. Measuring Social Media ROI | pamorama - Flock. Companies and brands are finally beginning to fully embrace social media. eMarketer reported in September that 86% of those who responded to a survey of professionals from various industries said they had adopted social technologies.
Most said they were using the tools for marketing (57%) and internal collaboration (39%), while almost 30% reported using social technologies for customer service and support: But despite the broad adoption of social media, measuring its effectiveness lags behind. Only 16% of those polled said they measured ROI for their social media programs: In addition, more than 40% of respondents didn’t even know whether the social tools they were using were capable of measuring ROI.
This means that companies are jumping into the social-media pool without actually accounting for how it will impact their business and what, if any, value it will add. As of December, about 25% indicated that they had reached the “strategic” phase of their social-media efforts. Why Measure? Integrate Social Media Into Your Website - Social Media Integrat. Your website is your online center of operations, but if you use social media as part of your advertising, market positioning and promotional efforts, your presence is scattered across the web. While establishing a business presence in popular social venues like Facebook and Twitter may be crucial to your online community building initiatives, maintaining that presence can test your endurance and ability to maximize the impact of your efforts. Fortunately, several tools and techniques are available to help you meet these challenges.
Streamline Your Efforts With Feeds Posting to your company's blog, your Facebook Fan Page, Twitter, and other social media sites can become quite a burden, especially if you post fresh content at least three to four times a week as I recommend. S Social Media Guide for Journalists - Flock. Navigating the journalistic seas this past year has been a particularly challenging/exciting task. As many a publication foundered in the economic benthos, others rode the wave of new technology into previously uncharted waters. Mashable has been there through it all, stepping in to provide journalists with touchstones and compass directions to help them do everything from tell more compelling tales through alternative storytelling to make the most of their Twitter accounts. It's not enough today to have a good rolodex of sources (seriously, who even has a rolodex nowadays?) And a solid recorder, journalists need to be able to make use of every tool in their arsenal in order to stay afloat in today's almost real-time media landscape.
It's time to add another factor to the boot leather equation. Add Social Media Tools to Your Belt The Journalist’s Guide to YouTube The Journalist’s Guide to Facebook The Journalist’s Guide to User Generated Video The Journalist’s Guide to Twitter. The Future of Social Media. - Monday, 28th December 2009 at 4Hot. Pay content and gossip management - I’m Twittering today and I’m Facebooking and I’m blogging and I’m writing my newsletter and my podcast. In pursuit of building my so-called personal brand, I’m getting my name out there and sharing my brilliance with the world. Once I get some decent lighting, 2010 will see me introduce a video blog as well.
Yessiree, I’m building that brand right on up. Yup. Building that brand. What’s striking, however, is that none of this pays a cent. One happy person responded, “Dude, STOP ASKING US how to get stuff done and START TELLING US how to get it done!” The social media promise The theory is that social media lets people discuss my products and services without my intervention. Then I think for a moment. The social media cost One big difference is the cost.
At some point, I’m apparently supposed to develop products and services, which is where I make the money. My prediction Where will this go? What they’re thinking. www.steverrobbins.com. STATS: 10 Most Retweeted Daily Newspaper | Penn Olson - Flock. According to a study on the U.S top 100 newspapers by The Bivings Group, it was found that the average newspaper had nearly 18,000 Twitter followers and was tweeted 11 times per day. It was also revealed that all of the 100 publishers were engaged on Twitter and have at least one account. However, not all of them are utilized fully. About 40% didn’t have their website linked to their Twitter page. The study also ranked the top 10 most retweeted newspaper on Twitterverse. As shown on the table, there isn’t any correlation between the number of followers and retweets. An Alternative Measurement For Twitter Success The Bivings Group has an alternative way to measure Twitter success; and that is through the Twitter ‘IQ’ measurement.
Via eMarketer, Stock photos powered by Pixmac. S Social Media Marketing & Web Event Guide - Flock. Is your event not on this list? Contact us at least one month before your event and let’s establish a media partnership. Mashable's Weekly Social Media and Marketing Event Guide is proudly supported by Eventbrite, the Web's Event Marketplace. January 11, 2010, Nashville, TN: The Social Media conference that comes to you. Social Fresh is a one day, case study rich conference targeted for marketers. January 12, 2010, New York, NY: PluggedIn is an exclusive deal making gathering, bringing together handpicked digital media founders, gatekeepers and investors to candidly interact in a laid back setting and unlock the full value of doing business together. January 13, 2010, New York, NY: Social Integration - Harmonizing Social Channels into the Marketing, Communications, & Service Platform - Case Studies & Roundtables is a conference that will demonstrate case studies of how leading brands are integrating social media and social networking into and across the enterprise.
When NOT to Use Social Media - Flock. These days, everyone is talking about social media and discussing what services and tools to use, how to use them, why you should use them, etc. In fact, if you listened to all the advice out there, you would probably think that no matter who you are, whether an individual wanting to build a personal brand, or a large multinational corporation intent on communicating with customers, you should be using social media. But is social media for everyone? Are there times when you shouldn't be using it at all? Editor's note: This story is part of a series we call Redux, where we'll re-publish some of our best posts of 2009. According to B&B, a magazine for marketing strategists, there are definitely some scenarios when social media should be avoided. You're in a high-ticket business: The article recommends that businesses with only a few customers who each spend tens of millions of dollars with the company each year are better off not using social media.
But Don't Be Afraid to Try! Five things you need to do online in 2010 | Blog. If sorting out the corporate website is your ambition for 2010, it can be pretty difficult to know where to start and what to prioritise. After all, you’re bound to have a budget to stick to. So where should you start? Christmas indulgence is over and we’re all racing back to the office filled with positivity, enthusiasm and hopefully fading hangovers. If you’re planning to plough this positivity into your website then great.
You’re not too late to increase your customer base through the internet and, thanks to localised search and long-tail keywords, you can still compete with companies that have been online since the start. So, if you’re one of the millions of companies with a static, dated website that barely brings you a customer a week, where should you begin? Read on for my five top pointers, but remember that there are hundreds of other ways to enhance your website if you do have a bigger budget. Rewrite your site So, work on your words. Keywords, keywords, keywords. When Your Company Culture Isn't Ready for Social Media - The Con. By Jeanne C Meister and Karie Willyerd | 10:16 AM December 30, 2009 Are you considering whether your company should use social media to connect not only with your customers, but also with your employees, partners, and suppliers?
Before you decide to encourage your key executives to blog, or start looking at private social networking Enterprise 2.0 platforms, consider the following two scenarios based upon real examples and ask how the executives at your company would react: An executive publishes her first blog post, primarily addressing her employees, but open to the public. She intends for the blog to help the survivors of a recent downsizing, mentions that those who left the company are talented employees, and that the survivors should do things that replenish their spirit.
The wife of a laid-off employee sends the CEO a letter demanding the resignation of the executive because she finds the section on replenishing the spirit frivolous and insensitive. What would your CEO do? Top 10 Things You Should Not Share on Social Networks" - Flock. Revisiting 10 Golden Rules of Social Media - Flock. Top 50 Social Brands of 2009. Spoiler: You Know All of Them - Fl. Are social networking sites addictive?" - Flock. Marketing Strategy: The 7 Universal Brand-Management Truths - Ad. The 2010 Social Media Marketing Ecosystem | davefleet.com - Floc.