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In The Future, We Won’t Even Know How To Open A Cereal Box Without A Mobile Phone

By night, Jay writes for TechCrunch and has been contributing to the blog since 2009. By day, he manages Digital Strategy for Alliance Data. Prior to that, he held Art Director and Designer jobs at GSW Worldwide and Resource Interactive leading interaction design and mobile prototype projects. You can reach reach him at jaydonovan at crunchgear dot com. → Learn More The Mobile World Congress kicks off next week in Barcelona and sure to be a relevant part of that week-long conversation will be Augmented Reality . With several companies bringing new AR services to the market, Metaio sent out a press release this morning with yet another demo illustrating the value of the concept. http://techcrunch.com/2011/02/10/in-the-future-we-wont-even-know-how-to-open-a-cereal-box-without-a-mobile-phone/

Layar Player lets others embed augmented reality in iPhone apps | VentureBeat

http://venturebeat.com/2011/01/27/layar-player-lets-others-embed-augmented-reality-in-iphone-apps/ Augmented reality companyLayar said today that it has launched a new augmented reality player that can be embedded for free in iPhone applications. The new Layar Player from the Amsterdam-based company came out of beta testing today and is available for agencies, brands and developers to embed into their own iPhone apps. Those apps can be used by the 1.4 million active users on the Layar platform . That’s in addition to iPhone users who have downloaded the apps that access the Layar Player. By creating a platform for augmented reality, the company will advance the cause of the technology a lot faster than if it tried to do all of the apps by itself. Augmented reality offerings like Layar can add layers of data and information on top of what you’re pointing your smatphone’s camera at.

Best iPhone Apps: Top Augmented Reality apps of 2010 by apurva | Appolicious ™ iPhone and iPad App Directory

http://www.appolicious.com/curated-apps/2150-top-augmented-reality-apps-of-2010 Localscope Not a pure play AR app, but provides an augmented reality view along with a map and list view.
http://www.iphoneness.com/iphone-apps/best-augmented-reality-iphone-applications/ Augmented reality is one of the most exciting technologies around. If you have watched some of those modern Hollywood movies, you have probably seen how our world would look like 20-30 years from now. Who knows when augmented applications become mainstream but they are already making their way to the iPhone platform.

37 Best Augmented Reality iPhone Applications

Home » Campaigns , News , TI , web Expresso Design a digital creation agency based in Italy have put together the ultimate experience to enable everyone with a web camera to experience a high speed light cycle battle. http://www.augmentedplanet.com/2011/01/tron-augmented-reality-demo/

Awesome Tron Augmented Reality Demo | Augmented Planet

Artists have begun enhancing their own creations with Augmented Reality , even using well known museum exhibits for junaio to recognize and enhance. Museums are even using junaio for educational purposes and as an exhibition guide. http://www.junaio.com/home/

junaio - Make the world yours

We've just launched the TI Swim Digital Shop where you can find downloadable versions of popular TI book and video titles.

Total Immersion

http://www.totalimmersion.net/
http://www.zugara.com/

Zugara - An Interactive Marketing and Advertising Agency

Feb 22nd, 2012 The latest company to license our augmented reality merchandising software, the Webcam Social Shopper (WSS), is one of the world’s most iconic brands: Barbie.
http://en.wikipedia.org/wiki/Wikitude

Wikitude - Wikipedia, the free encyclopedia

Wikitude is a mobile augmented reality software which was developed by the Austrian developer company Wikitude GmbH (formerly Mobilizy GmbH) and published in October 2008 as freeware .
http://www.lonelyplanet.com/ Lonely Planet founder Tony Wheeler takes a journey north along the Richardson Highway, one of Alaska's iconic road trips . Turkey is teeming with otherworldly landscapes and architectural splendour.

Lonely Planet Travel Guides and Travel Information