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The Mobile World Congress kicks off next week in Barcelona and sure to be a relevant part of that week-long conversation will be Augmented Reality . With several companies bringing new AR services to the market, Metaio sent out a press release this morning with yet another demo illustrating the value of the concept. Hot on the heels of their recent campaign with USA Today , this little demo video surfaces to show how “markerless computer vision” can assist with everyday activities. I have to tell you, I battle with our office printer weekly, and I am waiting for an AR demo to surface that puts a big bull’s-eye on it so I can go all “Office Space” on that thing. Metaio, can you please hook us up with one? <p style="text-align:right;color:#A8A8A8"></p>
Augmented reality companyLayar said today that it has launched a new augmented reality player that can be embedded for free in iPhone applications. The new Layar Player from the Amsterdam-based company came out of beta testing today and is available for agencies, brands and developers to embed into their own iPhone apps. Those apps can be used by the 1.4 million active users on the Layar platform . That’s in addition to iPhone users who have downloaded the apps that access the Layar Player. By creating a platform for augmented reality, the company will advance the cause of the technology a lot faster than if it tried to do all of the apps by itself. Augmented reality offerings like Layar can add layers of data and information on top of what you’re pointing your smatphone’s camera at.
Augmented reality is one of the most exciting technologies around. If you have watched some of those modern Hollywood movies, you have probably seen how our world would look like 20-30 years from now. Who knows when augmented applications become mainstream but they are already making their way to the iPhone platform.
Home » Campaigns , News , TI , web Expresso Design a digital creation agency based in Italy have put together the ultimate experience to enable everyone with a web camera to experience a high speed light cycle battle.
Wikitude is a mobile augmented reality software which was developed by the Austrian developer company Wikitude GmbH (formerly Mobilizy GmbH) and published in October 2008 as freeware .