The Future Isn't About Mobile; It's About Mobility - David Armano. By David Armano | 8:03 AM July 18, 2012 While the globe grapples with uncertain economic realities, “mobile” appears to be gold.
Facebook is expected to announce their uniquely targeted mobile advertising model before the end of the month. Amazon is talking to Chinese manufacturer Fox Conn with ambitions of building their own mobile device to serve as a complement to Amazon’s considerable digital ecosystem of products and services. China itself has surpassed the US as the world’s dominant smartphone market with over a billion subscribers and roughly 400 million mobile web users. Advisory firm IDC predicts that by 2014 there will have been over 76 billion mobile apps downloaded resulting in an app economy worth an estimated thirty five billion in the same year.
However, there will be blood as the business world pursues the mobile gold rush. We’ve seen this movie before. Mobility is radically different from the stationary “desktop” experience. Mobility trumps mobile. Sir Mix-a-Lot: Seattle's king of (r)app. Sir Mix-A-Lot's Facebook profile pic Seattle’s own Sir Mix-a-Lot, aka Anthony Ray, has a new iPhone app based on his 1992 multi-platinum hit “Baby Got Back,” and the press release announcing it is about as cheeky as the song’s music video, which was once banned from MTV but seems almost quaint by today’s standards.
The app, according to the release, is the “ultimate 21st century booty-based app, exclusively for the iPhone” and “comes fully-packed with a buttload of hands-on features.” Its release is timed to help hype the upcoming 20th anniversary of the song’s release, next May. For anyone who doesn’t know the song, the references in the press release are over-the-top plays on Mix-a-Lot’s best-known rap, whose signature line is “I like big butts and I cannot lie.”
Some, no doubt, consider the song and video offensive, but it’s also gone mainstream, to the extent that parts of it were even used in the kids’ movie “Shrek.” Native App vs. Web App: Which Is Better for Mobile Commerce? The Mobile App Trends Series is supported by Sourcebits, a leading product developer for mobile platforms.
Sourcebits offers design and development services for iOS, Android, Mobile and Web platforms. Follow Sourcebits on Twitter for recent news and updates. One of the primary beneficiaries of the smartphone (and now tablet) boom is the mobile commerce space. Mobile commerce revenues may still pale in comparison to their ecommerce brothers, but we're already seeing signs of mobile commerce's potential. Companies like eBay and Amazon are bringing in billions of dollars a year from their mobile apps and mobile commerce sites. For merchants, it's no longer enough to have an ecommerce strategy — businesses need to embrace a mobile commerce strategy as well. 157 Mobile App Stats You Should Know About.
Mobile Web vs. mobile app: When and why. April 14, 2011 Tony Long is senior technologist at Band Digital The world is a big, diverse place where more than 1.7 million species of animals, plants and algae exist, all subject to the same cycle of extinction and evolution that has been taking place over millions of years.
It is with this in mind that we briefly explore the various factors that go into pursuing either a mobile Web strategy or a mobile application strategy. The reason for this helpful context is that, in spite of what has been published throughout the business press about mobile Web versus mobile apps, and regardless of what we have all read on the various strengths and weaknesses of the different mobile computing platforms, there need not be one final either/or decision.
In fact, depending on the overall strategy, a company can start on one side, and then evolve into the other, or even support both. All about data Consumers, it seems, have evolved faster than Web developers and marketers thought they could. Apps vs the Web - Matt Legend Gemmell. The Financial Times recently launched their new web app, replacing their dedicated iPad app.