Shopping Habits Supported By Deals In Real-Time. App Offers Local Limited Real-Time Deals. In our research for PSFK’s Future of Retail report, our consulting team realized that the popularity of group buying platforms like Groupon have driven the development of services that help shoppers locate discounts around them in real-time.
With their mobile devices, people now have the ability to find out if retailers have offers and deals that they can tap into as an individual or as a group, helping influence purchasing decisions and driving more traffic into stores. App Offers Local Limited Real-Time Deals. Daily Deals Provider Offers Location Based, Instant Deals. Application Draws Customers To Stores During Slow Times. ThinkNear is a soon-to-debut mobile application that will match merchant downtimes with nearby shoppers seeking proximity-based discounts.
To get started, retailers report the times when their foot traffic is slow. ThinkNear will then find subscribers who are nearby during corresponding times, notifying them of deals in their location. AR App Layers Nearby Discounts On Real World. Online coupon provider Valpak has launched Valpak Deals, a smartphone application that uses the Junaio software to deliver proximity based deals with the help of augmented reality.
After downloading the free app, users need only look through their phones’ viewfinders to visually display deals over their surrounding environments. As local deals pop-up on the screen, people can obtain the coupons instantly through Valpak’s website. To redeem, shoppers simply present the retailer with the discount as it appears on their phone’s screen; no coupon clipping or printing required. Junaio As featured in the Future of Retail report. App Locates Proximity-Based Food Deals. Grocery retailer Whole Foods Market conducted an internal proof of concept using the Digby In-Store Mobile Module to engage customers through the retailer’s own mobile app with targeted deals and recommendations based off their location and activity within their store.
Through mobile check-ins, product barcode scans and promotional QR codes, shoppers garner additional product information, while retailers track these activities and respond with relevant discounts and suggestions in real-time. Customers benefit from a constantly updating stream of information and retailers gain valuable insight into their shoppers’ behaviors. Given the success of its concept trials, Whole Foods Market is in the process of taking their learnings to developing requirements for next steps.