b2b. Digital Asset Optimization - Evolved Search Engine Optimization. The search marketing industry is rich with acronyms: SEO, SEM, PPC, ROI, SERPs (even LMAO) as well as buzz phrases such as “search engine optimization” and “social media optimization”. Do we really need another? One of the few things to be counted on in search marketing is that there will be change.
That change comes in many forms including search engine algorithm changes (albeit more gradual than large, single events), changes in consumer search behavior and the introduction of evolving search channels such as social search and the semantic web. With these changes come opportunities whether they are consumer, search engine or marketing driven. “Digital Asset Optimization“ refers to the practice of taking inventory of a company’s marketable, digital assets and implementing a process for keyword optimization and promotion to relevant channels. How is “DAO” different than “SEO”? If an asset can be searched on, it can be optimized. SEO | Search Engine Optimisation | Vertical Leap | Internet Mark. Online Marketing Certification Courses. Are You Optimizing for Search Engines or for Customers? The very name "Search Engine Optimization" would seem to answer the question of who marketers are optimizing their site for.
All the great advice you get about getting your pages indexed and finding which keywords are used in the search engines and optimizing your content to be found by the search engines--it's all search engines all the time. Or is it? At some point, you need to ask yourself why you are doing all of this. Don't get me wrong. I agree with all the advice about how to make your site appeal to search engines--I have written about it for years in blogs and books and magazine articles and anywhere else someone will read what I have to say. Too often, we treat our Web sites as though they exist as an end in themselves.
But that's not all there is. Think about your own business. Every one of your competitors is fighting over "estate planner long island" and you should continue to wage the good fight, too. Most businesses can benefit from similar advice. April 13, 2010. Professional SEO Guides. A Teaching Moment: Search Engine Optimization (SEO) Basics | IST. 8 First Step SEO Tips for Bloggers. The Missing Google Analytics Manual. How to Execute a Successful SEO Campaign. Search Engine Optimization is much more than a campaign; campaign implies finality and SEO is just not / never finite. Rather, SEO is a never-ending marathon of online competition. Let’s define Successful SEO – processes that result in significant rankings (Page 1-3 on Google) for targeted keywords with steadily increasing traffic from all organic sources including search engines, referral sites and the social media.
In addition, Successful SEO results in maximized conversion rates based on onsite design elements that establish clear calls to action often including a well designed conversion funnel. So, when considering “how,” we have now established what success actually looks like. With this in mind, the following should serve as a quality outline of exactly how to execute successful SEO. The Basics Extensive Keyword Research – do not skip this by thinking that you know all of your keywords … you don’t … I guarantee it! Off-site Optimization. Google Caffeine Updates.
Micrsoft Free SEO Toolkit. Google SEO resources for beginners. Webmaster Level: Beginner Want to eat healthier and exercise more in 2010? That's tough! Want to learn about search engine optimization (SEO) so you can disregard the rumors and know what's important? That's easy! Here's how to gain SEO knowledge as you go about your new start to 2010: Step 1: Absorb the basics If you like to learn by reading, download our SEO Starter Guide for reading while you're on an exercise bike, training for Ironman.Or, if you're more a video watcher, try listening to my "Search Friendly Development" session while you're cleaning your house.
Are you done with the basics but now you have some questions? Step 3: Verify ownership of your site in Webmaster Tools A sample message regarding the crawlability of your site Step 4: Research before you do anything drastic Usually the basics (e.g., good content/service and a crawlable site with indexable information) are the necessities for SEO. Written by Maile Ohye, Developer Programs Tech Lead. Mueller & Co. » Blog Archive » A Case for Small Business Soc. Analytics | Official Website. Surveillez l'activité de votre site au moment même où elle a lieu : identifiez immédiatement les éléments performants et ceux qui ne le sont pas. En savoir plus Vos investissements dans les médias sociaux méritent mieux que des tâtonnements. Procurez-vous des données et des informations directement exploitables. En savoir plus Découvrez comment vos canaux marketing interagissent pour générer des ventes et des conversions.
En savoir plus.