Measurement. Quantcast - Home. 17 areas to benchmark for social media optimization. The second step in any social media marketing strategy, after setting clear goals, is to establish current benchmarks.
Really, this is no different from starting a weight-loss plan. Let’s say you want to lose 50 pounds. You meet with a personal trainer who measures your body mass index, your weight, your resting heart rate and your flexibility. These measurements allow you to track your progress make adjustments as needed.