27 Marketing Lessons B2B Marketers Should Know. This week the MarketingProfs B2B Forum was held in Boston. The event brought together B2B marketers from all industries to share best practices and case studies. Most of the content at this year's conference focused on online marketing, particularly social media , but other aspects of B2B marketing such as event marketing and lead management were also well represented. The event closed with a recap of some of the best lessons from the conference. For this post, I took some lessons from that list and added some of my own. If you couldn't be at this year's event, here are the most important lessons for B2B marketers . 27 Marketing Lessons B2B Marketing Should Know 1. As a B2B marketer, which of these lessons is the most relevant to your business? Free Download: Marketing Data: 50+ Marketing Charts and Graphs. B2B Trading Marketplace Script PHP B2B Trading Marketplace Scrip.
TradeTuber.Com - A New Era International Business to Business (B. Global B2B Marketplace. By definition Business-to-Business or B2B Marketing denotes significant number of business activities among companies, corporations or firms. As mentioned previously agreements are done between business entities instead of being carried out by included companies and consumers. A large number of products and services switch ownership using worldwide or import-export sales. As a consequence, B2B or business to business dealings symbolize perplexing, hi-tech and interlaced achievements. It is odd but it is also true: the majority of the general public don't even know what B2B signifies in comparison with its alternative: business-to-business.
The B2B notion received a greater number exposure as a result of its main message. In these days we can surely report that a fresh and innovative section has surfaced in our every day and professional lives. Main advantages: » 10 Ways to Increase your Twitter Followers & 10 Essential. This post was originally published on March 31 2010, but still has the value and has therefore been moved up.
At the end of the post you will find more updated content as an extra on this post. Admit it, size matters. Your Twitter followers have become as big a question as “What’s your number?” People look at your followers and make judgements, it’s only natural. So what can you do to increase your volume of Twitter followers? There are many ideas out there, and I am sure you have seen your fair share of ‘Top Twitter Tools’ posts, but I have realised there is a need to bring these together and really explore how these tools can help. 1.
Begin to target well respected and widely known figures within your industry through your tweets. 2. Create a list of power tweeters who you want to follow you. Tweet Deck allows you to create and manage Twitter lists. 3. Ok, well not literally rush hour, but throughout peak times. Twaitter is a very useful tool for scheduling tweets. 4. 5. 6. 7. 8. 9. 15 B2B Blog Post Ideas | Word Sell Blog. Somewhere along the line as you’re putting your b2b blog together, you’ll think, What on earth are we going to write about? When that question crosses your mind, this post will help. Once you have a thematic direction, you can develop any number of topics that fit into it. Analysis – Broad Economic Recovery, Not Lower Prices, Explains Rising Forklift SalesAnnounce or Update a Promotion – $500 Off All ABC Forklift Truck Purchases This MonthCase Study – How BIG Logistics Corp.
Reduced Energy Consumption with Our ABC Forklift TrucksDescribe Services – How Our New Forklift Leasing Program WorksFeature a Product – New ABC Forklift Truck Has Breakthrough Energy Saving TechnologyInterview a Customer – Forks, Inc. Can you think of five topics within each of these themes? What other b2b blog topics can you think of? B2B Search Marketing: Get a Leg Up on the Competition | Pay Per. B2B search marketing is mercurial. The rules are constantly changing and you have to adapt to keep getting the results you want for your pay per click marketing efforts. So you’re diligent; keeping abreast of the latest changes and implementing them as soon as possible. But, in your zeal to keep up with the latest and shiniest, are you overlooking this one search engine optimization (SEO) guideline?
Not Treating Each Page as an “Individual Website” Each page on your website should be treated as its own, individual website. Meta tags should reflect what a web surfer can expect to find – on that particular page; NOT what they can find on your website as a whole. So for example, if you operated an online women’s clothing store and sold shoes, handbags, lingerie, sportswear and professional wear, you wouldn’t have the same title, description and keyword tags for every page would you? And on and on. See how not optimizing every page individually can cost you traffic and sales? ShareThis. B2B Sales Lounge: LinkedIn King For B2B | B2B Sales Lounge. 13 Essential Social Media Lessons for B2B Marketers from the Mas. This series is supported by the MarketingProfs B2B Forum, where you'll learn the ins-and-outs of social media as part of your overall B2B marketing mix.
Register today! Social media marketing might feel simple for the B2C crowd, but with B2B, it's an entirely different beast. Businesses are entities that are not entirely social — and certainly don't do the immediate impulse buy like the typical consumer. Nevertheless, B2B marketing is absolutely possible on social media, but certain rules should be followed before proceeding along that route. We asked several "masters" about their number one B2B social media tip and included them below. 1. "B2B is more P2P - people to people. 2. "Content is my best B2B social media lesson. 3. "My best B2B social media lesson was … learning to quickly get clear on what I wanted to accomplish with social media, so that I didn’t spin my wheels.
In the B2B world especially, it's crucial to step back and look at your business and who your target customer is. Articles : B2B Search Is From Mars. …and branding is from Venus. Right? That's what quite a few B2B marketers still believe, says Ben Hanna in a post at Business.com's B2B Online Marketing blog. "Many diehard pros specializing in one or the other of these areas still struggle to understand, find value in, or even imagine, using search marketing to build or reinforce a brand message," he writes. Well, it's time for such opposition to end, Hanna says.
Understand where your brand is today. How risky is the choice to purchase your product or service? Any B2B online-branding effort that involves search marketing "must include a presence across both general search engines and vertical sites that follows the path prospects are likely to take online in their search for solutions to business challenges," the paper explains. → end article previewRead the Full Article Membership is required to access this how-to marketing article ... don't worry though, it's FREE! Easily Target Business Buyers Online | Business.com. 039;s B2B Online Marketing Blog.
B2B buyers have very high social participation. By Josh Bernoff Today we are publishing our research on one of the most active groups of people I've ever seen when it comes to social participation -- buyers in the business-to-business sector. This research report, "The Social Technographics of Business Buyers," was published by Laura Ramos and Oliver Young in our Technology Industry/B2B group; you can access the full report if you're a Forrester client. Or anyone can register to hear the replay of Laura's Webinar on the topic. Just as we survey consumers, Forrester also surveys business buyers. We use the POST method and the same Social Technographics Profile to review buyers' behavior -- in this case it's over 1200 buyers in American and European countries. The results were startling, to say the least.
Some highlights from this research (start by looking at the right two columns): 91% of these technology decision-makers were Spectators -- the highest number I've ever seen in a Social Technographics Profile. What does this mean for you? B2B Landing Pages. NewNet - New Energy World Network: the latest news and analysis.