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Inside look at HBO’s social TV strategy for ‘Game of Thrones’
When HBO’s “ Game of Thrones ” premiered last year, it was unclear if this drama would appeal beyond the Comic-Con crowd and lovers of the fantasy novels.
When NBC’s The Voice airs tonight (Monday), viewers will be able to vote for their favorite contestants via a new Facebook Timeline app, which also works on Facebook’s mobile apps. As they vote, their selection will be shared with their friends, adding another social angle to one of the most social shows on TV.
NBC’s ‘The Voice’ adds voting via Facebook Timelime app
Hulu Chief Executive Jason Kilar chose the advertising agency's conference in Los Angeles to do his own riff on Apple Inc.'s "Think Different" campaign. Instead of saluting "The Crazy Ones" from the memorable TBWA/Chiat/Day ad campaign from 1997 that heralded the rebirth of Apple -- and featured some seminal figures of the 20th century, including Dr.
Hulu's Jason Kilar 'Thinks Different' about television
American Idol 's attempt to mix things up — by having the final 9 singers sing as trios in addition to their individual performances — fell flat Wednesday night among users of Peel's Idol Interactive Experience , a second-screen engagement platform that lets viewers "cheer" or "boo" contestants and judges in real time. Since the live shows began March 15, TV discovery app Peel has been tracking which finalists are most likely to be safe or be eliminated. For Wednesday's performance show, Peel's Idol feature also captured the lukewarm sentiment of the three trios' medleys (see graphic above).
'American Idol' Curve Ball Gets Lukewarm Reaction From Social TV Fans
“I’m Not Really Watching:” Passive vs Active Viewing and Their Affect on the Social TV Experience
Quick question: when you’re watching TV, do you talk during the entire show? When the commercials come on (provided you’re not skipping through them) do you only think and talk about the show you’ve been watching?I’m guessing the answer is no.
Social TV, in which audiences use social networks while they watch, is causing some viewers to opt for live broadcasts over time-shifted shows, according to a new study from iModerate Research Technologies.
Social TV gives live viewing an edge over time-shifted [with chart]
Mad Men Season 5 Premiere – Social TV Data | Bluefin Labs: Social TV Analytics
Don Draper and the gang at Sterling Cooper Draper Pryce are back for a 5th season!If you were blown away by the Super Bowl this year, you ain’t seen nothing yet.
London 2012 to be the first truly social Olympic Games
Data Points: Social Commentary
Chances are if you're an avid TV viewer, you've tweeted about a show at some point. SocialGuide Intelligence , one of a growing number of companies tracking social response to TV content, examined tweets related to 213 channels over a two-day period to see where the action was.
One of the biggest challenges in TV today is finding the content you want to watch.