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BackSeat Driver | Toy Toyota
Backseat Driver, the first product introduced by ToyToyota, is an iPhone application which enables users to enjoy driving from the back seat of their car. The player controlling My Car follows Papa Car, whose moves mirror the route of the real car in which the player is riding, using the iPhone’s GPS functionality.
The Fun Theory award , sponsored by Volkswagen, recognizes simple thoughts and ideas that are fun to exercise and eventually change people’s behavior for the better. This year’s winning idea was the Speed Camera Lottery submitted by Kevin Richardson, who believed that people would obey speed limits if there was a fun element involved. The Speed Camera Lottery, in addition to photographing speed violators and issuing tickets, would also capture those vehicles that are driving within limits and enter them in a lottery to get a chance to win money from the revenue which was generated from speeding tickets.
Speed Camera Lottery: Drive Legally And Earn Money - PSFK
adaptive path » blog » Peter Merholz » The Pernicious Effects of Advertising and Marketing Agencies Trying To Deliver User Experience Design
[[UPDATE: After the remarkable traffic and response this has generated, I have written a follow-up that better explains some of the motivations behind this post. Please read it after you read this.]] This is a glorious time for folks who work on designing for user experience.I hate the word ‘creative’ « The Dictionary of Specific Generalities
Carrying on from my rant yesterday, I now want to be a bit more controversial. I’d like to challenge the very idea of creative departments. Because maybe the word ‘creative’ is a legacy title that’s lost it’s meaning and could even be holding back the industry.
copy©unts
The creatives responsible for this prolapse-inducing cringefest will remain anonymous for now. I can't find any mention of them anywhere, and believe me, I've been nosing round all over the shop.
ADT Ad Campaign Scares Homeowners Into Buying ADT Security
ADT's latest marketing effort sought to educate Santiago, Chile apartment owners about the dangers of home invasion by scaring the piss out of them when they got home. The ploy, while no doubt startling to those who discovered it, was actually pretty ingenious.
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Clever Uses of Stickers in Advertising
Fun stickers were placed on meal trays on-board selected Malaysia Airlines flights making the captive audience “feel” their next holiday. [ link ]
Imagine walking into a shoe shop in the high street, picking up and looking at a few pairs of shoes, before putting them down and leaving the store.
The secrets of the ads that 'stalk' you
IKEA Balcony