Explore. Moat Ad Search. Google Chrome: It Gets Better. A Beginners Guide to Propaganda - Introduction. Speed Camera Lottery: Drive Legally And Earn Money. The Fun Theory award, sponsored by Volkswagen, recognizes simple thoughts and ideas that are fun to exercise and eventually change people’s behavior for the better. This year’s winning idea was the Speed Camera Lottery submitted by Kevin Richardson, who believed that people would obey speed limits if there was a fun element involved. The Speed Camera Lottery, in addition to photographing speed violators and issuing tickets, would also capture those vehicles that are driving within limits and enter them in a lottery to get a chance to win money from the revenue which was generated from speeding tickets. The idea was tested with great success over a 3 day period involving over 24,000 cars and resulted in an average vehicle speed reduction of 22% during the experiment.
The Speed Camera Lottery idea was also embraced by the Swedish National Society for Road Safety and has now been implemented in Stockholm. Speed Camera Lottery [via Innovapedia] I hate the word ‘creative’ « The Dictionary of Specific Generalities. Carrying on from my rant yesterday, I now want to be a bit more controversial. I’d like to challenge the very idea of creative departments. Because maybe the word ‘creative’ is a legacy title that’s lost it’s meaning and could even be holding back the industry. My first problem with the word ‘creative’ is that it’s elitist. By calling a department ‘creative’ it sends a message that other departments aren’t. Another unfortunate truth is that the majority of people who are given the title ‘creative’ just aren’t. Having the title ‘creative’ does not make you creative. When I’ve been looking at restructuring departments in agencies, there is an issue where lots of people want the word ‘creative’ in their title.
The role of the Creative Department has changed over the years as well. The long and short of it is that the role of the Creative has changed. What do you think? Like this: Like Loading... Copy©unts. ADT Ad Campaign Scares Homeowners Into Buying ADT Security. Bleeding Billboard. Never say no to Panda. AXA brings print ads to life. Ikea ads switch from guerrillas to cats | Media. Ikea has scrapped its quirky guerilla kitchen makeover adverts in favour of a new approach involving filming 100 cats making themselves at home inside a superstore. The TV campaign, which will break during The X Factor on ITV1 on Saturday, is the first work by Mother London since the ad agency picked up the £8m UK account from Trevor Beattie's BMB.
BMB introduced the eccentric kitchen makeover squad which featured in a series of commercials, the last one in April, secretly overhauling the kitchens of needy consumers using Ikea products. Mother, which has developed the new tagline "Happy Inside", has taken a completely different approach with a stylishly shot ad featuring 100 cats making themselves at home in Ikea's Wembley branch.
"The idea behind the work is that cats know better than anything what makes them feel happy inside, they live their lives in pursuit of their own comfort," said Feh Tarty, creative director at Mother. Nma viral brand chart. You know you’re working in UX when … I’m sure you’ve heard the expression 'Never work with children or animals' right?
Well, after you’ve read this lot, I reckon you’ll want to add participants, facilitators and even clients to this list. You see, since my last blog I’ve spent a few weeks “playing journalist” sourcing weird, wonderful and downright bizarre stories from the UX (User Experience) Community. The idea came to me while I was telling a friend how I had to sit throughout a whole study earlier this year in Norway, trying not to crack up every time a participant had to fill in his name on a form. Thing is, he was doing it with such a straight face that for a long time I thought it really was his name.
So it got me thinking that there must be other amusing or even downright weird experiences that my fellow UX practitioners might like to share with me... and share they did! Read more... Why the 'Hierarchy of Relevance' is integral to effective real-time marketing Read more... Tippexperience's Channel. Clever Uses of Stickers in Advertising. Creative uses of stickers in advertising campaigns by various companies. Food Tray Sticker Fun stickers were placed on meal trays on-board selected Malaysia Airlines flights making the captive audience “feel” their next holiday.
[link] Lay’s Ceiling Stickers Passersby in Chicago’s Jackson Tunnel were greeted with an overhead installation of potatoes breaking through the ceiling tiles, along with a clever message: “Our potatoes are grown closer than you may think.” [link] Surfboard Sticker Cool surfboard shaped floor stickers were placed on moving walkways to promote Demolicion extreme sport magazine. Ski Lift Floor Sticker While people were waiting for boarding, clever floor stickers gave them an impression of what their next vacation could be like. Sumo Wrestler Sticker Life-sized stickers of a sumo wrestler were placed on doors in Bangkok to demonstrate that Meiji milk makes you stronger. Glow in the Dark Stickers Beer Door Handle Sticker Apple Store Window Sticker Anti Smoking Stickers. The secrets of the ads that 'stalk' you. Imagine walking into a shoe shop in the high street, picking up and looking at a few pairs of shoes, before putting them down and leaving the store.
Then imagine checking out a few other shops before popping into a newsagent, where you start flicking through a newspaper. As you do this, a display appears with the exact same shoes that you were interested in half an hour earlier, along with a deal attempting to lure you back to make a purchase. That experience is pretty much analogous to personalised retargeting in the online advertising world and might explain why you might sometimes feel like those shoes or those bikes are stalking you across the web. Brands such as Office and Halfords are amongst the first in the UK to employ this sort of retargeting technology, provided by companies such as Criteo and Struq. How does it work? He added that their ads not only increase click through rates, but also increase conversion rates -- where people actually buy the item in the ad.
Clever and Creative IKEA Advertising. The most creative IKEA advertising campaigns from all over the world. IKEA Sofa Billboard To show that IKEA furniture could fit in pretty much every home, an IKEA sofa was hung in front of a billboard in Amsterdam. [link] IKEA Newspaper Ad Creative “Sliding Doors” IKEA newspaper advertising from Australia. [link] IKEA Park Bench Real park bench was decorated with items sold at IKEA stores.
IKEA Balcony IKEA redesigned the front of a whole apartment building in one of the busiest streets in Frankfurt with giant mock-ups of IKEA drawers. IKEA Fashion IKEA Billboard Cool IKEA billboard reminds us to decorate for the holidays. IKEA Delivery Service Clever advertising for free home delivery from IKEA in Germany. IKEA Apartment In a Box Creative advertising campaign for the IKEA Brooklyn store opening. IKEA Cinema Catalogue To promote new IKEA catalogue, DDB Berlin directed the people’s attention to the IKEA products in popular movies with a clever trick. IKEA Tool Belt IKEA Messy Bus Shelters. Creative McDonald’s Advertising. Clever and creative McDonald’s advertising campaigns from all over the world.
McDonald’s Newspaper Sandwich Clever newspaper ad for new McDonald’s sandwich in Sweden. [link] McDonald’s Napkins Giant paper napkins were used to promote McDonald’s largest hamburger ever, the Big’n'Juicy, in Stockholm, Sweden. McDonald’s Bus Stop Regular bus stop was turned into McDonald’s restaurant. McDonald’s Free Coffee Hourglass Transit shelter in Vancouver was turned into an ‘hourglass’ filled with coffee beans, reminding customers of the promotion’s short-term nature. McDonald’s Sundial Billboard This cool billboard features a real sundial whose shadow falls on a different breakfast item each hour until noon, when the shadow of the McDonald’s arches are dead center. McDonald’s Puzzles Outdoor posters were turned into large interactive push puzzles that consumers could solve in order to “sort your head”. The Real Milkshake McDonald’s Pie Billboard Giant Pie billboard used to promote McDonald’s in New Zealand. The best in advertising, design, and digital creativity - AdCrit.