Campaign ParaNorman Laika The makers of Paranorman know a little something about attention to detail.
The Fun Theory award , sponsored by Volkswagen, recognizes simple thoughts and ideas that are fun to exercise and eventually change people’s behavior for the better. This year’s winning idea was the Speed Camera Lottery submitted by Kevin Richardson, who believed that people would obey speed limits if there was a fun element involved. The Speed Camera Lottery, in addition to photographing speed violators and issuing tickets, would also capture those vehicles that are driving within limits and enter them in a lottery to get a chance to win money from the revenue which was generated from speeding tickets.
adaptive path » blog » Peter Merholz » The Pernicious Effects of Advertising and Marketing Agencies Trying To Deliver User Experience Design[[UPDATE: After the remarkable traffic and response this has generated, I have written a follow-up that better explains some of the motivations behind this post. Please read it after you read this.]] This is a glorious time for folks who work on designing for user experience.
Carrying on from my rant yesterday, I now want to be a bit more controversial. I’d like to challenge the very idea of creative departments. Because maybe the word ‘creative’ is a legacy title that’s lost it’s meaning and could even be holding back the industry.
Link to video: Ikea fills shop with cats for ad
Presenting our first #TheDigitals superstar of the week: @WillPScott
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Creative uses of stickers in advertising campaigns by various companies.
Imagine walking into a shoe shop in the high street, picking up and looking at a few pairs of shoes, before putting them down and leaving the store.
The most creative IKEA advertising campaigns from all over the world.
Clever and creative McDonald’s advertising campaigns from all over the world. McDonald’s Newspaper Sandwich Clever newspaper ad for new McDonald’s sandwich in Sweden. [ link ]