New advertising formats, timing could help monetize online video advertising. By Mariko Hewer Advertisers and marketers have always been about getting their products in front of audiences as effectively and frequently as possible--after all, consumers need to see or hear about a product before they can decide to buy it.
It should be no surprise, then, that with the number of eyes migrating to smart TVs, tablets, PCs and smartphones to watch online video, businesses are beginning to allocate some of their ad revenue to the online video streaming market. eMarketer predicts advertisers will spend $3.8 billion on online video ads this year, out of a total of $42.52 billion on all digital ads. But what is the best way to advertise to online video viewers--or is there even one "best" way? FierceOnlineVideo takes a look at how advertisers are approaching the challenge of marketing to online video audiences--and how successful they have been.
New advertising formats, timing could help monetize online video advertising. Publications Third-Party Data Usage Doubles Among Online Video Advertisers 04/26. TubeMogul today released a research brief containing new data and information about audience targeting in online video advertising.
The data was aggregated from TubeMogul's programmatic platform. The company reports that 70.9% of brand advertisers use third-party data, more than double compared to last year. However, despite the immense increase in third-party data usage, the targeted campaigns that utilize that data have a completion rate that's 9.1% lower than context- and region-based campaigns. TubeMogul explains that the lower completion rates are somewhat misleading for marketers. One reason why is because targeted campaigns need to run on a broader (mid-tier) set of sites to achieve scale. Click Forensics By Adometry. Adometry's Click Forensics is the leading online click traffic quality management solution.
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Login to your Dashboard. 3rd Party Ad Server [Companies] AdMarkets. OpenX Technology. Advertising Resources. Monetize and promote your mobile apps with ads – Google Ads.