Obama has aggressive Internet strategy to woo supporters. The Obama campaign, and to a lesser extent its GOP rivals, has embraced the potential of the Internet age to reach possible supporters this election season. The president’s campaign has bought Google advertising space next to all sorts of searches, including “Warren Buffett,” “Obama singing,” “Obama birthday” and, for basketball fans, “Obama bracket.”
The assumption is that people interested in those topics may also fit the profile of potential Obama backers, making them perfect targets for a strategically placed ad. The president is not alone in this. Mitt Romney has bought advertising space next to his father’s name, for example, and Rick Santorum has gone for the term “Rush Limbaugh,” according to Hitwise, a company that samples Internet traffic. The ads are rotated on and off the search pages, and campaigns often purchase the ad space for short periods. Spending for online ads Consumer advocates for years have raised objections to the sharing of personal data among companies online.
How Obama's data-crunching prowess may get him re-elected. President Obama posts a tweet during an online town hall meeting in July from the White House in Washington. In the mechanics of identifying voters, President Obama's team is ahead of GOP rivalsObama's re-election campaign is the only one doing cutting-edge work with data President's operation uses a powerful social-networking tool called NationalFieldExpert: GOP presidential campaigns don't fully understand power of data crunching Editor's note: Micah Sifry is co-founder of the Personal Democracy Forum, a website that examines how technology is changing politics, and the author of "WikiLeaks and the Age of Transparency. " This commentary is the first in a series of "Campaign Tech" articles that will run through 2012 and explore technology's role in the presidential election. (CNN) -- In July, KDNuggets.com, an online newsite focused on data mining and analytics software, ran an unusual listing in its jobs section.
The question almost answers itself. Facebook apps and other tools. The Obama campaign: Growing the grassroots. Obama campaign looks to community organize the Internet. On Thursday evening, in an email to the president’s supporters, the Obama campaign announced the release of its organizing social network. The network, called Dashboard, was first released in May as a way to bolster the Obama campaign’s ground game. The platform allows supporters — after signing up with their email and mailing address — to virtually plug into the campaign’s online volunteer network and join a campaign team.
“Once you join a team, you’ll have all the tools to bring the campaign field office right to you,” said Jeremy Bird, national field director for the Obama campaign, in a YouTube video introducing the platform. “You can call voters, report your progress, see photos and updates from your team members, and a whole lot more,” Bird continued. Dashboard users can organize themselves by interest groups, and will soon be able to create their own grassroots groups to campaign on behalf of the president. Republicans also boast their own social online organizing infrastructure.
At Times, Obama And His Cyberself Differ on Tactics. Speaking to 1,400 supporters at a high school here, voiced his familiar lament that “there is so much negativity and so much cynicism” in politics that he could understand if voters tuned out the election. Minutes earlier on Twitter, he had written, “Why ’s end date at his buyout firm matters,” linking to a blog post about the tempest over his Republican challenger’s departure from Bain Capital. Mr.
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