Why Obama Needs Social Media to Win in 2012. Jesse Comart serves as a communications and public affairs consultant at the Glover Park Group (GPG).
Before joining GPG, he worked on policy and communications issues for Senate Majority Leader Harry Reid. Follow Jesse on Twitter at @jcomart. It's no secret that President Obama’s 2008 campaign success was due in large part to the overwhelming support of voters age 29 and younger (66%). By all accounts, winning a second term will be almost impossible without that demographic’s continued support. On the other hand, securing the youth vote will be challenging. SEE ALSO: 5 Ways QR Codes Could Shake Up the 2012 Election Before addressing the “must-haves” for the president’s digital strategy, it’s important to understand said demographic, both as a consumer and as a voter. Second, according to the most recent census, voters ages 24 and younger made up 10% of voters in 2008, and were the only age bloc that increased its participation since 2004.
But now the element of surprise is gone. With YouTube Video, Obama Looks to Expand Social Media Reach. Obama for America “The Road We've Traveled” documentary, bound for YouTube, is seen as a fund-raising tool. But as and his advisers prepare to begin their general election push, they are turning first not to a 30-second commercial but a 17-minute online documentary that they hope will be shared and spread online through social networks and e-mail. When the Tom Hanks-narrated, Hollywood-style documentary, called “The Road We’ve Traveled,” is set to go online Thursday night, it will appear on a new YouTube platform that enables the Obama campaign to turn the passive experience of watching a video into an organizing and fund-raising tool.
The technology will allow viewers to post campaign content to their Facebook pages, volunteer and donate all without having to leave Mr. Obama’s dedicated YouTube page. Eventually campaign strategists hope to use the new software to focus on people in highly specific ways. ’s campaign is using similar technology with its Web videos.
Obama Campaign Unleashes Social Campaigning Tool. Update: The Obama campaign released Dashboard to all supporters in an email sent Thursday, June 21.
President Obama's 2008 campaign is seen by many as the first successful online campaign, and while his Republican rivals are certainly beginning to master the social side of campaigning, Obama's 2012 team is doubling down on digital with a new platform being released Wednesday. The new platform, called Dashboard, will attempt to bring nearly everything that a brick-and-mortar field office does into the digital space. Obama's volunteers will be able to use the service to make calls to recruit others to join the team, organize campaign events such as voter registration drives, and communicate with leadership — all from their desktop, laptop, tablet or smartphone devices, according to The Wall Street Journal.
Social-Media Insights Inspired By Barack Obama, America's First Truly Social President. President Barack Obama and his team have leveraged the political power of social media since the Illinois senator announced his intention to run for the top job in the White House in 2007.
According to techpresident.com, in 2008 Obama's online efforts included 13 million emails, 4 million digital donors, and 2 million members on My.BarackObama.com, a social network that inspired grassroots campaigning on a scale never seen before in the United States. 5 Lessons From Obama's Twitter Town Hall. Zach Green is the founder of 140elect LLC, a Twitter political consulting firm that specializes in campaign services and custom Twitter solutions.
He blogs regularly at 140elect.com. Follow him @140elect. Twitter town halls have become a popular campaign tool during this presidential election season. That's why campaign strategist David Axelrod followed President Barack Obama’s economic speech in Ohio yesterday with a power-packed Q&A, sending 28 tweets and re-tweets through the @BarackObama account in as many minutes. Certainly, an endless stream of presidential and congressional candidates have tried their own variations of this medium, but Axelrod’s was the most effective execution to date. 1. Most town halls fail by not taking the reader’s viewpoint into account. 2. Holding a town hall on your own profile page provides control over messaging, but still leaves something out. 3.
If you’ve noticed users putting periods at the beginning of their tweets, it’s probably not a typo. 4. Barack Obama. Obama on Spotify. To the staffer(s) handling this account: No dialogue is better than polluted dialogue.I highly recommend adopting the following:1.
Post most posts with no comments2. Post one post per day that's wide open for any and all conversation that is respectful, and be diligent about deleting rudeness or spam of any kind.3. Post any post where you are seeking specific dialogue/feedback/etc with a specific question, like this one, and be diligent about deleting rudeness or spam, and disemvoweling any off topic responses.
Hi, Tumblr. President Obama Joins Tumblr, Grows Collection of Social Profiles. Now on board: Obama joins Pinterest, adds to Web arsenal - Puja Murgai. Barack Obama's Social Media Dominance Continues While Republican Presidential Candidates Make Varied Progress. Social media played an important role in the 2008 presidential election, and in 2012 it looks like it will be a critical factor in rallying support and reaching voters, especially for candidates without massive super PACs.
Social Media Growth To better understand which presidential candidate will have the largest social media presence come election time, let’s compare the number of new Facebook likes and Twitter followers they have added in the first three months of 2012.