On Facebook, President Obama has over 27 million followers to Republican challenger Mitt Romney’s 1.9 million, giving the President an edge in digital campaigning.
Television has long been considered the dominant medium for political advertising, and that's mostly still true — spending on TV ads by campaigns and Super PACs this year alone is expected to reach $2.9 billion. However, campaigns are increasingly putting more of their advertising budget into the web — to the tune of seven times more than they spent online in 2008.
JEFFREY BROWN: Now we continue out regular look at the campaign as it plays out in social media and on the Web.
In a move sure to cause unprecedented levels of excitement among editors of The Verge , Tumblr has announced plans to pump out live GIF animations from the 2012 presidential debates.
Advertising in the social ecosystem offers presidential candidates bigger results than tweeting and Facebooking alone.
Four years ago a little known senator, Barack Obama, became the forty-fourth President of the United States of America.
When President Obama used Twitter as his first communication medium to claim re-election Tuesday, the tweet became the most amplified message the service had ever seen. It was the culminating moment in an election in which the role of the Internet was a constant, sometimes deafening, presence.
Les campagnes présidentielles sont souvent l’occasion d’innover et de déployer de nouveaux outils en matières de communication. Ceci est vrai dans tous les pays mais plus particulièrement aux États-Unis qui nous ont habitué à une utilisation importante de la communication et des nouvelles tendances. On se rappelle ainsi de l’importance des médias sociaux dans la dernière campagne et de son utilisation par Barack Obama et son équipe dans un dispositif de communication intégré.
From the nineteenth century’s pamphlets to the twentieth century’s TV ad revolution, our elections have always been shaped by how we communicate and consume information.
Assessing the digital campaign: Obama vs.
If the presidential campaigns of 2008 were dipping a toe into social media like Facebook and Twitter , their 2012 versions are well into the deep end. They are taking to fields of online battle that might seem obscure to the non-Internet-obsessed — sharing song playlists on Spotify , adding frosted pumpkin bread recipes to Pinterest and posting the candidates’ moments at home with the children on Instagram.
by Laura Phelps , Medill News Service for McClatchy on 12/15/11 ShareThis
NEW YORK -- When Pierre Prosper, a foreign policy adviser to presumptive GOP presidential nominee Mitt Romney, accused President Barack Obama Thursday of abandoning a missile defense site in Czechoslovakia, a country that broke apart nearly two decades earlier, political reporters quickly tweeted the latest 2012 election gaffe, as Team Obama joined in to mock the other side.
The 2014 elections are, in the words of Sarah Palin’s PAC, “just twenty months away”, and the organization has released this video to kickstart its fundraising drive. Titled Loaded for Bear, it comes with a message from PAC treasurer Tim Crawford: “We appreciate your support; together we have elected many great commonsense conservatives over the past four years. Together, we will keep fighting to support these bold candidates.”