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By now you’ve likely read about the negative press Best Buy has been receiving , and you may have even read the CEO’s blog response to that coverage. His response has received the predictable praise and pans from various circles of the blogosphere, and with good reason. There are some things the response managed to achieve very successfully, and in my opinion there are some things Best Buy could have done better.
Posted: November 11, 2009 CompleteRant_ceoColumns.flv Mark Ragan hopes blogs and other social media replace vapid, mind-numbing executive columns.
How and why communicators convinced their CEO to start an internal blog It began with the same issue many executive communications departments face today: Employees wanted more access to executives. “We did an internal communications audit and through that employees stated they wanted to hear more from senior executives,” said Diane Treuthart, VP and director of internal and corporate communications for Northern Trust .
Posted: September 15, 2009 13c077939450ebbe0b53b472081f10ad_out.flv In this 2008 interview, Jamie Chabra, formerly of Bob Evans Farms, discusses how Bob Evans reached out to college students on Facebook, and why the CEO blog is successful.
CEO Steve Davis writes the blog himself, posts once or twice a week, reads every comment and frequently responds.
Posted: March 5, 2009
OK, I'm going to say what is obvious to anyone who picked up the February 4 Fortune magazine - Sun did not make it on the U.S. 100 Best Places to Work list.
January 12, 2012 Carl Haggerty Communication , General , Intranet , Web communications , statistics , Wordpress , blogs , heads of service , leadership blogs
Executive blogs have the potential to be a genuinely powerful communication vehicle, but in our experience from countless intranets, they seem to frequently miss the mark.
We are pleased to announce that Internalcommshub.com is now part of Melcrum.com.
So often do I meet clients that instantly want to check off the “CEO Blog” inventory for their marketing mix, little do they realize that the CEO blog may be the most difficult to create an maintain, and will likely be under the most scrutiny of any other employee.
From Seth Godin to Guy Kawasaki: Tips for Mining Your Hidden Talents > January 24, 2013 Stop hiding your talents because of fear. Take a deep breath, unveil your talents and kickstart your dreams, today. Bruna Martinuzzi, Recent Posts Guy Kawasaki Explains How Anyone Can Become an Entrepreneur > January 08, 2013 Guy Kawasaki shares three valuable lessons for any entrepreneur or author.
The following email was sent to our employees today:
It's apparently the newest thing.