Five key lessons from The Naked Company. For the entire 20th century, corporations have used advertising to create fictitious stories that we, as consumers and viewers, have believed. Marketers sold us shiny images and smiling faces from every glowing screen. But things have changed now that the whole world is connected digitally. When brands behave badly, we find out. When products suck, we ignore them. Consumers are in control and corporations are naked. I've spent the last year asking CEOs, scientists, authors and industry insiders about the future of branding for a groundbreaking documentary called 'The Naked Company.' 1.
Consumers have all the power these days because we've got social media, expert reviews and phone-sized supercomputers to tell us the facts in real-time. Yet, some brands still preach from the hilltop while consumers ignore ads and turn to unbiased sources of information. 2. It's better to expose yourself than to be exposed. 3. 4. There's a saying about making every moment matter. 5. Private Screening: "The Naked Company" Social Knows: Employee Engagement Statistics. Social Knows: Employee Engagement Statistics In a new post series called “Social Knows,” we will be sniffing out and compiling statistics and research regarding workplace / workforce management, human resources and employee engagement. The goal is to provide you with additional knowledge necessary to support your own research and strategies. Submissions always accepted as well. Employee Engagement and Intranet 2.0 Employees as Expertise Resources 67% believe there are colleagues who can help them do their job better39% say they have difficulty locating the right peopleOnly 25% frequently go outside their department to seek or share knowledge38% don’t get asked for their help & information Employee Recruitment and Retention Source: Intranet 2.0 Tools and Taking Aim: Strategies For Selling Social Media To Target Audiences In Your Organization, Prescient Digital The Current State of Employee Engagement Source: Employee Engagement Surveys, Towers Watson Source: Raising Engagement, SHRM.
Enterprise 2.0 Best Practices. I had the opportunity to speak with and interview some of the top minds in the Enterprise 2.0 space, and although there aren't many, what follows is a summary of best practices from those active in the field today. The best practices below should be applicable to most any company and I highly recommend that you take these to heart.
Perhaps even print out a few copies to share around the office. Let's get started. The very first thing you need to do is decide that you want to implement Enterprise 2.0 within your organization. Once you have that part figured out, it is very easy to make E2.0 fit into one your business challenges that needs to solved. Next is the technology. Now in order to make anything really work we have to consider legacy systems and processes at your company. So far we covered business objectives, technology, budget and legacy systems. Finally we have to talk about adoption, and no not the Brad Pitt/Angelina Jolie type of adoption. Link to original post Connect: There is no such thing as best practice for Enterprise 2.0. Dion Hinchcliffe has written a useful post titled Going beyond the hype: Identifying Enterprise 2.0 best practices, reviewing some of the work in the space, and with the intent of building a broader catalog of best practices.
There is already valuable information in the post, and I’m sure Dion’s research will yield useful insights. However I have to say upfront don’t believe in the concept of “best practice” with regard to almost any business activity, particularly with Enterprise 2.0. Managers may love the idea of finding and emulating “best practice”, but trying to do that is a setup to failure. Just as our individuality as people is often hidden, we are gradually understanding that every organization is different. For the last year in my future enterprise speeches I have been describing how there are two layers to organizations: the commoditized layer of standardized processes, and the differentiated layer of ad-hoc networks.
I am sure that Dion’s work will prove to be very useful. Enterprise 2.0 Best Practice: Unite Internal Collaboration with External Communication. Flashback one year, and organizations were struggling to define Enterprise 2.0 — much less determine whether it could even provide value. But today, more pilots are being deployed, more results are being measured and more companies are identifying what’s working and what isn’t. Knowledge practitioners and information professionals now loosely agree on what E2.0 is, and they are starting to discover concrete benefits to the bottom line. To date, there is no definitive right or wrong way to implement E2.0. This can be both a help and a hindrance. However, E2.0’s subjective definition and lack of guidelines and requirements can make it difficult to understand, introduce and integrate it into a company.
Any way you slice it, E2.0 is going to be different for everyone. Building a Collaborative Environment Many organizations still have internal collaboration with staff and external communication with customers as mutually exclusive operations. Relationships are the Bricks, Content is the Mortar. Going beyond the hype: Identifying Enterprise 2.0 best practices. There's been plenty of discussion recently in the blogosphere, including here, about the successes and challenges of Enterprise 2.0 projects. But there's still just a rough general sense of what it really takes to create an effective collaborative community using social tools.
It's starting to become clear that successful Enterprise 2.0 efforts have community management as a core function. Stewart Mader's guest post this week on Dennis Howlett's blog here on ZDNet helps tell part of this story: As businesses go about their daily activities, they aren't looking for either Enterprise 2.0 or a social tool like a wiki for its own sake. Instead, they are looking to solve problems and meet their deadlines in easier, cheaper, and better ways. To the extent that social computing can help do this, it will remain a topical subject in business and IT. To the extent that it's a distraction, a risk, or more overhead, it won't. Emerging best practices in social software. Case study Enterprise 2.0 — Westaflex. Es gibt verschiedene Gründe dafür: Die Seite ist ausgelistet, wie es vielen Artikeln, Diensten oder Warengruppen ohne Markenprodukt-Status im Handel ergeht. Die Seite ist umbenannt. Ein Schicksal, dass auch viele Verbraucher von Handelsmarken kennen.
Markenpflege kann eben nur vom Hersteller kommen. Sie haben sich beim Eingeben der Adresse vertippt oder sich verhört. Was können Sie tun? Sie können mögliche Tippfehler korrigieren und es nochmal probieren. Frigaliment - unser erster C&C-Markt in der BRD. Enterprise 2.0 success: Yum! Brands. Taking us half way way through our ten part series on large companies realizing enterprise social media -- please read the overview here -- we queue up our next example.
In the last post, we took a close look at the story of the global chemical firm BASF and the outcome of its carefully planned internal social networking effort. In the next case study we take a look at what convenience foods conglomerate Yum! Brands has accomplished with its social collaboration initiative. While Yum! Brands itself isn't necessarily a household name, its three top brands -- Taco Bell, KFC, and Pizza Hut -- are instantly recognizable around the world. The international fast food giant is truly global with over 330,000 workers in 110 countries with a combined annual revenue in excess of $11 billion. Starting several years ago, the company realized it had significant challenges in being highly geographically distributed. The brainchild of the Vice President of IT, Dickie Oliver, Yum! Next Story: News Corp. A Collection of 50+ Enterprise 2.0 Case Studies and Examples. Lorem ipsum dolor sit amet, consectetur adipiscing elit.
In nibh sapien, aliquet tincidunt fringilla at, feugiat quis enim. Cras consequat, ipsum et posuere venenatis, nulla massa mattis eros, sed varius turpis quam sit amet purus. Vestibulum vehicula consectetur congue. Sed facilisis nisi in lectus convallis, porttitor hendrerit est consequat. Vivamus hendrerit, ante sed ornare molestie, tortor lorem suscipit tortor, id sodales mauris metus quis purus. Aenean vulputate urna est, ac sollicitudin enim vulputate et. Sub-Sub-Heading Vivamus vel facilisis ante, vel porttitor metus. Social Media And Employee Communication. Social Media for Internal Company Communications by @JoeyShepp. Enterprise 2.0 Examples of Managing Projects in the Tools and Food Industries.
In my last post I gave an overview of eProject, an Enterprise 2.0 tool for managing projects and enhancing collaboration. Here are two examples where this approach has worked that can added to the collection of Enterprise 2.0 success stories. Austin Hardware is an industrial business-to-business hardware development manufacturing and distribution company. They do real old style hardware, not servers and laptops. Austin has 18,000 products, 15,000 customers, and 110 employees with nine locations across the country. With a transparent web 2.0 style system for managing projects, geographically dispersed teams can connect, everyone can see what is going on, and anyone can contribute. C&S Wholesale Grocers is a family owned and operated $20 billion wholesale grocer headquartered in Keene, New Hampshire with 20,000 employees.
C&S decided to consolidate their project management efforts with an Enterprise 2.0 approach using eProject. Implementing Enterprise 2.0 at Océ, Part One: Business Drivers. If you recall, I recently wrote an in-depth case study on how Vistaprint deployed Enterprise 2.0 initiatives within their organization. Next up in the E2.0 case study series is Océ; a printing company with over 21,000 employees around the world. I had the opportunity to speak with Samuel Driessen- Information Architect and Jan Van Veen- Manager of Internal Communications to understand how Océ was implementing Enterprise 2.0.
The recession was a crucial factor that helped propel E2.0 initiatives at Océ. As a result of the economy, Océ had a very small budget to improve communications within the company. They had to take big steps back to look at ways to improve innovation, collaboration, and knowledge sharing across the entire organization; not an easy task. The challenge was that Océ needed something very low-cost but also powerful (we will discuss what these tools were in upcoming posts). Everything was very isolated and information was very silo-ed. Key Takeaways.
Implementing Enterprise 2.0 at Booz Allen: Part Five – Lessons Learned. By Bill Ives This is the fifth in a six part series on Booz Allen ’s award winning implementation of Enterprise 2.0, termed the Hello system . In June 2009, Booz Allen was honored with the Open Enterprise 2009 Innovation Award so it is a good example to explore in depth. In this fifth post we will look at the lessons learned. In the last post of the series slated for early January, we will look at the plans for enhancements. Walton Smith , has agreed to be interviewed for this series and his time is appreciated. There were five main lessons learned. First, it is very useful to segment stakeholders by team and level. The middle group, who had 5 to 15 years experience, possessed much of the valuable content and connections. The second lesson was the essential nature of generating active and visible executive leadership to encourage and prompt use among teams and staff less interested in Hello’s resources.
The fourth lesson was the importance of profiles. Permalink 24 Tweets. Don't Be Afraid of Social Media: Smart and Simple Ways to Use These Tools for Benefits Communication. By Jennifer Benz Social media is the buzz at every corporate communications or HR conference and the tools are growing more quickly than anything else online, yet few companies are effectively integrating these tools into their benefits or strategic HR communication. Many companies are paralyzed because they don’t understand the tools or they assume social media requires reworking their whole communication strategy. The truth is, social media tools are easy to understand and easy to use. And, they are most effective when integrated into existing strategies. Here we walk through the tools most relevant for HR communication and the four key questions you should ask before making any investments. Understanding the landscape The social media landscape can be overwhelming, but not if you only focus on the tools most relevant to employee communication.
Blogs are a simple and easy way to self-publish web content and can communicate almost anything. 1.) 2.) 3.) 4.) Extensive List of over 30 Enterprise 2.0 Case Studies and Reports. This list is referenced in my post: A Socially Networked Company Makes for a More Human Workforce (via The Social Workplace) It’s only natural that everyone wants to know what everyone else is doing. Building an effective enterprise social technology strategy means looking into what other companies have deployed and whether or not they have seen positive results from their efforts. However, I've come to the realization that it is actually somewhat difficult to find a really good collection of case studies for enterprise 2.0 or information on what other companies have done to integrate social technologies within internal communications.
With that in mind, I decided to put together some of the case studies and research I have found in my own search. The credit for many of the items on this list really goes to Jacob Morgan, who performed or found some of the case studies for his own blog, Jacob Morgan: Social Media Globetrotter. Research Reports Case Studies Also from Jacob Morgan Marketing: Using social media to improve internal communications. By Jo Stratmann It’s no secret that social media is transforming the way people communicate in the workplace. As more and more companies are realising the value of engaging their employees online, social media is quickly becoming a preferred way of increasing knowledge sharing, encouraging teamwork and collaboration and adding value to the employee experience.To this effect, many businesses and organisations are using social media tools, like forums, blogs and social networks, to enable their staff and stakeholders to converse, collaborate and connect.
Using social media as part of your internal communications plan has a number of benefits. For one, companies are able to have real-time, authentic conversations with employees. Plus the very nature of social media means that anyone can participate in discussions, allowing communication to flow from the top down, bottom up, and even from side to side. Interested in toolkits about Social Media in the Large Enterprise? Traffic stats. Cisco Social Media Playbook: Best Practice Sharing. Social Networking Policies: Best Practices For Companies. Best Practices using internal social media (Digital Pharma Europe - Part 3) 3 Benefit Measures - The ROI of Internal Social Media Networks. Engaged Community is a Healthy Community - Best Practices in Internal Social Networking.
Step 4 – Your Internal Social Media Audit | Energise 2-0. CEC Insider » “Usability Is Our Obsession” – UniCredit on Internal Social Media. Harness the Power of Internal Social Media. The Naked Company. Reducing Email Overload. Internal Call Center Communication Software. How Motorola uses social media to manage information overload. McDonald on Project Blogs and Wikis - For "Heavy-Duty" and "Innovation Oriented" teams - Traction Software. AT&T to save $80 million in productivity due to internal social media profiles. Are these the 10 best corporate blogs in the world? Prezes Kompanii Piwowarskiej na czacie.
The ROI of Internal Social Networking. Seeing around corners: tooling up for the future. The Melcrum Blog: Ensuring smooth CEO succession via video at AkzoNobel. How IBM Uses Social Media to Spur Employee Innovation. Social tools improve service, research, collaboration.
Collaborating With Customer Communities: Lessons From the Lego Group. Take it inside: seven steps to creating vibrant online collaborative communities. Five ways to engage: before you remake your intranet, find out what your employees really want it to deliver. Print publications can still work--if they're done right. Killer infographic! But does it solve TMI? Gap's social media policy a guide for other companies. New study highlights internal social media use. Half of U.S. businesses block social media. What's the point? | Video. 7 PR disasters averted. Storytelling Beyond Words: New Forms of Journalism. TripAdvisor builds robust intranet in 10 weeks—from scratch. Creating 1 employee magazine at ArcelorMittal. The company with the WORST reputation in America. America's Most Reputable Companies. 6 ways to protect your corporate reputation on social media. 'Best employee magazine' adds social features, unites employees.
2011 EC Award Winners. It's All About Connecting. 69 percent of millennials rarely visit Facebook fan pages. Toolkit : How To Create A Network Of Communication Champions. PR wiedza / Z mediów.
Public relations. Komunikacja wewnętrzna. Social media.