The U.S. Leads Global Social Media Adoption, Pew Report Finds. Jack Marshall | December 21, 2010 | 0 Comments inShare0 Over 40 percent of citizens in the U.S., Poland, Britain, and South Korea claim to make use of such services.
Citizens in the United States are driving the global adoption of social media services such as Twitter and Facebook, according to research conducted by the Pew Research Center. The survey, which questioned respondents in 22 countries worldwide, suggested over 40 percent of citizens in the U.S., Poland, Britain, and South Korea currently make use of social networking services, with the U.S. representing the highest overall rate of adoption at 46 percent. In terms of penetration among Internet users, however, Poland, Russia, and Brazil returned particularly high interaction rates, with approximately 75 percent of Internet users in those countries making use of social services. Internet Statistics & Social Media Usage. World Map of Social Networks.
January 2017: a new edition of my World Map of Social Networks, showing the most popular social networking sites by country, according to Alexa & SimilarWeb traffic data (caveat: it’s hard to understand the impact of Google+ because it is part of Google domain traffic).
There are a lot of news since last January: Facebook is still the leading social network in 119 out of 149 countries analyzed, but it was stopped in 9 territories by Odnoklassniki, Vkontakte and Linkedin. It’s interesting to see that in some countries, like Botwana, Mozambique, Namibia, Iran e Indonesia, Instagram wins and that some African territories prefer LinkedIn. Overall LinkedIn conquers 9 countries, Instagram 7, meanwhile VKontakte and Odnoklassniki (part of the same group Mail.ru) grow up in Russian territories. In China QZone still dominates the Asian landscape with 632 million users and Japan is the only country where Twitter is the leader. But what’s going on behind the first place?