The OgilvyOne Connected Report (English) Sina Weibo Adds Voicemail Weibos and Direct Video Uploads. 3 months ago, I predicted that Sina would launch multimedia sharing on Sina Weibo. And today that’s a reality, with the launch of voicemail tweets and direct video uploads. I also mentioned the possibility of them providing LBS (location based services)–and that service is now in closed beta testing: Sina Here (新浪这里 Two years ago Sina was little more than a portal (albeit a large one), but it is now one of the top social networks in China and hands-down the most innovative.
Moreover, the new innovations on the Weibo are far outpacing those on its western counterpart, Twitter. Multimedia weibos allows users to do two things that Twitter’s simple 140 characters tweets can’t offer: What makes it perfect is when these multimedia weibos are posted with the video and recording files embedded into the posts with links to the origin and plugins for in-site play, which means that you can consume it all while staying on the same page. Accessible on Mobile Devices. CIC网论观察2006-2010精选7：社会化媒体时代下的品牌营销. CIC网论观察2006-2010精选6：进驻虚拟游戏的互动世界. Google Web search partially blocked in China after strategy shift. In what could be foreboding news for Google’s hopes to renew its license to operate in China today, the company’s Chinese Web search is now partially blocked. While Google.cn had been accessible up until yesterday, the company reported that it was between 10 and 66 percent blocked on its dashboard this morning. (It had been blocked for just three other days this month on June, 17, 18, and 20, according to the Associated Press, so this could be a normal service limitation.
Or it could be an genuine aberration in response to the company’s strategy shift earlier this week.) To appease the Chinese government while sticking to its anti-censorship principles, Google changed its approach two days ago. Google’s license to operate a commercial site in the country is up for renewal this week and the government indicated that its approach — in redirecting Chinese users to Hong Kong-based search was unacceptable, according to Google chief legal officer David Drummond.
Google gets its license to operate in China renewed. Google won a small victory today by having its license to operate in China renewed, stalling a shutdown of the site for now. But it still appears to be losing the war. Google made a small change last week that allowed the company to stand by its principles of not censoring its results while following domestic law. Instead of automatically rerouting users from Google China search to the unfiltered Hong Kong version of search as it had done before, it put up a landing page that visitors have to click before heading to uncensored results.
Google’s problems in China erupted in January, when it warned that it might leave the country after four years of complying with local law to censor results. The trigger was a hacking attempt into the accounts of human rights activists that appeared to be government-linked. Despite today’s license renewal, the company’s position in the country is still tenuous. Many of its more popular services, including YouTube, Blogger and Picasa, are fully blocked.
Just kidding: Google says China hasn’t walled off search. Earlier today, a Google status page which publicly tracks access to its services in China, reported that there was full blockage, or that search was unavailable between 67 and 100 percent of the time. But now Google says access to its search properties is normal and hasn’t been blocked. A spokesperson tells us: “Because of the way we measure accessibility in China, it’s possible that our machines could overestimate the level of blockage. That seems to be what happened last night when there was a relatively small blockage. It appears now that users in China are accessing our properties normally.” It’s a big deal because relations between the search giant and the Chinese government have been testy over the past year. VB's working with marketing expert Scott Brinker to understand the new digital marketing organization.
Gmail gets hijacked by hackers in China. Baidu CEO: We tried harder than Google in China. Robin Li, the chief executive of Chinese search engine Baidu, made a rare US appearance at the Web 2.0 Summit today, where he answered questions about his success — and about why competitor Google failed to make any real headway in China. One of the common explanations is that China’s government backs Baidu and created obstacles for Google, but Li said that it’s a “misperception” to believe that “Baidu is the only game in town.” Instead, he said, Baidu won because it was willing to focus on and adapt to the Chinese market. “First of all, we did try harder,” Li said. He noted that when he returned to China from Silicon Valley 10 years ago, he gave up all his stock options in his old companies, and Baidu “basically did nothing but Chinese search” for a decade.
During its first five years, Baidu tripled the size of its search index every year, compared to other search engines that only increased by 30 or 50 percent. So how dominant is Baidu? [photo by Dean Takahashi] Google threatens to pull out of China after activist accounts hacked. Google said today it might pull out of China because it found that the email accounts of human rights activists using Google’s Gmail service had been breached. The company detected a “highly sophisticated and targeted attack” on its corporate infrastructure, with the probes coming from China starting in mid-December, Google said in a blog post.
The investigation found that the attackers were accessing the Gmail accounts of activists. The company said it is no longer willing to continue censoring the results on its Chinese search engine, as required by the Chinese government. That could prompt the government to kick Google out of the country. That would be a reversal of policy for Google, which agreed to censor search results when it created a version of its search engine for China. It is an interesting quandary. Google said in its post that at least 20 other large companies had been attacked as well. Google officially ends censorship in China. Google has finally pulled the plug, ceasing censorship on Google.cn by redirecting users to its unfiltered Hong Kong property, Google.com.hk. Relations between Google and China have been strained since the start of the year, exacerbated by attacks from hackers on the search engine.
While Google never explicitly said the attacks were directly connected to the Chinese government, it was all but implied in the search giant’s language and supported by later research from independent security consultants. This came on top of the government’s highly controlling censorship requirements and refusal to allow access to websites like Facebook, YouTube, Blogger and more. The company warns that increased traffic on its Hong Kong servers might slow down search results, but says the shift was explicitly designed to give users in mainland China access to information and pages that their government previously blocked. The change in strategy does not mean that Google is pulling out of China entirely. China’s Micrblogging Trends & Insights. Shocking. Chinese woman sentenced to one year in labour camp for one retweet. Human rights organisation Amnesty International is campaigning for the release of a Chinese woman who has been been sentenced to one year in a labour camp for retweeting a satirical suggestion that Japanese Pavillion at the Shanghai Expo should be attacked.
The lady in question is Cheng Jianping, a Chinese online activist who retweeted the message on October 17. Her sentence of one year’s ‘Re-education Through Labour’ was passed on Monday, a punishment for “disturbing social order”. Cheng had actually gone missing days previous, missing her wedding day in the process, her location undisclosed until it was found she had been arrested and detained by local police. As you have read above, Cheng didn’t actually create the initial tweet, choosing instead to retweet a message posted by her fiance. The tweet mocked demonstrators that had smashed Japanese products as a result of skirmishes between Chinese and Japanese fishing boats regarding the Diaoyu/Senkaku islands. The tweet read: China Censors 60K Websites, 350+ Million Pages, Proud Of It. Now, the first takeaway you need to go with that headline is that according to the Chinese government, the 60,000 websites China shut down in 2010 were pornographic and obscene.
Maybe only a perv like me wants to know what kind of porn they removed, but in asking that question I ran into a few problems. Like, China's definition of pornography and obscenity. This much is true: "pornography" is universally a convenient term for "stuff we don't like. " According to China's state media, websites have been shut down and people have been convicted for disseminating pornographic material as part of an ongoing anti-obscenity push. Obscenity, they say, such as flash games and online writings about political commentary. And porn, too. In a December 30, 2010 statement, Wang Chen, head of the State Council Information Office, announced that there would be no stopping its campaign against material it deemed obscene. First, they came for my neighbor's copy of On Golden Blonde, and I did nothing.
BMW launch social network (in China) - another example of niche, high end social communities. Www.dentist-networks.com - the dedicated network for dental practitioners Ravelry - a social network for knitting We are also seeing the development of niche, high-end / luxury communities. In 2008 the FT launched it's luxury, Executive forum and since then others have been experimenting with exclusive communities. US site Affluence.org is a good example of this - launched last September, Affluence boasts 20,000 members and to join you have to prove that you have a net worth of £2m and an annual income of £214,000.
Affluence.org - social network for the super rich Described as a 'virtual country club', Affluence contains blogs, a lifestyle guide and lots of advertising for private jets and luxury goods. Brands are also turning into platform providers and using SNS principles to further consumer engagement and loyalty. BMW China social network English homepage (click for larger image) The BMW Chinese social network was promoted through a luxury mail out to every known BMW driver in China. Top 10 Social Games in China « China Social Games. Are Chinese More Addicted than Westerners? The Top 10 Social Games in China (a new report released by BloggerInsight ) details the exploding social gaming market in China and analyzes how game companies can compete to succeed.
Parking Wars received a lot of attention for its initial success but has since been outpaced. Happy Farm hit next and still continues its mainstream popularity, now reaching 27m DAU in China and basically matching FarmVille’s 29m DAU on Facebook. China’s enthusiasm for social games at least matches and arguably exceeds that seen on Facebook. China’s social games are similar to those on Facebook in terms of themes: the top 10 includes farming, aquarium, pet, and restaurant games. . #1 Happy Farm It’s hard to overstate Happy Farm’s popularity. . #2 House Buying Kaixin001’s House Buying innovatively combines a real estate section, #1 Happy Farm, and #4 Parking Wars into a single game with a common currency.
. #3 Happy Aquarium #4 Parking Wars #5 Renren Restaurant #6 Slave Manor. Ogilvy On: Social Networks for Business. Whitepaper: Microblogging in China 2011. China Internet Users More Comfortable with Companies who Microblog. Research from Fleishman-Hillard found that while internet users in China overwhelmingly felt more comfortable with companies that microblog, those in North America and the UK were largely unmoved. China Internet users also show very positive attitude toward companies monitoring microblogs: Edison Research found that while 87% of US consumers had heard of Twitter, only 7% used it. How many people have heard of microblogs? Still not many. Related China Online Marketing Posts: What content do China microblog users like? 2008 China Laptop Market Internet Users Study 70% of their Leisure Time Spent on the Internet Total China Internet Users Exceeded 500 Million by H1 2011 4 Chinese Companies among Top 50 Most Innovative Companies 2010.
Sina Weibo : la Chine se met au microblogging avec frénésie - Harold Thibault. Le MondeLe cousin chinois de Twitter, Sina Weibo, a dépassé la barre des 50 millions d'utilisateurs La dernière sensation du Web chinois s'appelle Sina Weibo. Lancé le 28 août 2009, ce cousin de Twitter a dépassé, en octobre 2010, la barre des 50 millions d'utilisateurs et des 25 millions de messages quotidiens. La plate-forme de « microblogging » (échange de messages courts) progresse désormais au rythme de 20 millions de nouveaux inscrits tous les deux mois. Selon un rapport publié par le laboratoire de recherche sur l'opinion publique de l'université Jiaotong de Shanghaï, les sites de microblogging comptent plus de 125 millions d'utilisateurs en Chine - sur un total de 450 millions d'internautes - et devraient poursuivre une croissance qualifiée « d'explosive » jusqu'en 2013.
Comme le veut la règle dans l'empire du Milieu - où Google, Yahoo! Ce succès n'échappe pas aux responsables de la propagande, qui tentent à leur tour de lancer des plates-formes. . © 2011 SA Le Monde. China’s top four social networks: RenRen, Kaixin001, Qzone, and 51.com. Facebook is a non-entity in China, but the country is chock full of social networking fans who belong to four different social sites. The actual Facebook.com is blocked by government censors (Chinese sites all obediently and quickly remove “objectionable” content). No single social network will conquer the China market in the immediate future, least of all a foreign one. Instead, there is fierce competition between the top four: RenRen (formerly Xiaonei) copied the Facebook model: it started with students and has since opened to all.Kaixin001 attracted white-collar office workers by focusing on fun, addictive social games.Qzone gained young teens and rural users via cross-promotional traffic from QQ Messenger.51.com started strong in lower tier cities, but growth has since slowed.
This post will assess market share, profile the top four, and boldly predict the future. In addition, there is a long tail of social networks in China. Market Share: Lies, Damned Lies, and Statistics Kaixin001 Qzone. CNNIC’s 26th China Internet Statistical Report: 420 Million Netizens | IN2marcom. Self-made films: Youku's new way of luring Ads. By Gao Yuan (chinadaily.com.cn) Updated: 2010-12-24 17:25 No one has ever anticipated a story about two middle-aged male zilches would be crowned as one of China's most viewed Internet hits in 2010. Old Boys, a 43-minute online film, has attracted more than 22 million hits since its Oct 28 debut.
The video sharing website Youku.com Inc said the film topped the list of the 25 most-viewed videos on its site, beating Beijing Olympics opening ceremony director Zhang Yimou's latest blockbuster Hawthorn Tree Forever. The plot of Old Boys was simple yet resonating among the post-80's: Two mischievous schoolboys had a dream of becoming pop stars like Michael Jackson. However, they abandoned their juvenile fantasy and the two pals became a flabby barber and a frustrated wedding emcee. Years later, when they got a chance to participate in a nationwide TV talent show, the old boys decided to join the tournament together and give their boyhood dreams a shot. GM brands Chevrolet on Youku, CHINA, ONLINE ADVERTISING, Campaigns Marketing Media Advertising, Emarketing online e-marketing online advertising, Online advertising emarketing email marketing, Branded content Marketing, Video on demand Media, | 2010 - 2011 China Smartphone Market Overview | East-West-Connect.com. China. Social Media in China.
T Sina le twitter chinois. Marketing en Chine. The Facebooks of China.