Social Media loyalty? Users follow only 5 brands… The main challenge for companies in the future will be to find, to identify and keep loyal clients.
A lot of companies have asked me lately if there is some study on how loyal social media users are to brands. One of the studies that might offer some insights is this years Cone Consumer New Media Study. The Four Tenets of the Community Manager. SummaryThe budding Community Manager industry holds 4 tenets; these values resonate as a common thread within the role.
The include community advocation, brand ambassadorship, online communication skills, and product requirements gathering and improvements. Methodology Recently, I’ve been doing some research on the Community Manager role, which is appearing at most brands that take online communities and communication seriously.
Branding in the Digital Age: You're Spending Your Money in All the Wrong Places. Study Shows Internet Users to Be More Community Minded.