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In Brazil 86% of internet users regularly use social networks and other social media sites. This places them top of the league of social media users globally, with Italy in second place (with 78% of internet users regularly using social media) and Spain in third place (77%). This data comes from the Nielsen’s study of the reach and usage of these social media sites by country which looks at the reach of social media sites in individual countries and the amount of time users spend on them. Reach of social media in Brazil The popularity and reach of social media in Brazil is due, in no small part, to the use of Orkut , a social network operated by Google that is incredibly popular in Brazil. In April, almost half of all users of Orkut came from Brazil and its popularity continues to grow in the country.
22 de outubro de 2010 Por Ricardo de Paula em Campanhas A Nike Brasil juntamente com agência F/Nazca realizam a primeira ação publicitária no Brasil usando o Promoted Trending e o Promoted Tweet no Twitter.
In our initial Twitter report published last June, one of the areas that looked at were the countries and cities where Twitter was being used. Not surprisingly, nearly two-thirds of unique users (62.1%) were located in the U.S., while the U.K. and Canada were a distant second and third. Given how Twitter has much grown over the past six months, we wanted to take a fresh look at global usage to see if there were any major changes. To gather this insight, we looked at our entire twitter repository between mid-October to mid-December, 2009.
Orkut en tête, les sites communautaires suscitent l'engouement de la population, et donc des marketeurs. La géolocalisation, par contre, n'est pas encore prisée du grand public.
There's hardly a country in the world where social media are so widely used as in Brazil. Ahead of October's presidential election, the incumbent, Lula da Silva's party has hired the services of the US social media company which was instrumental in Barack Obama's election victory.