Automobile et médias sociaux
We all know brands are using Twitter — whether or not you want them around . Some of them don't quite get the medium and just tweet self-serving links or marketing speak, but you won't find any of those brands here. We've handpicked 40 of the best brands experimenting with the micro-blogging platform, and asked them a few short questions about how they're using Twitter. If some of their responses seem short, well that's because they are.
Social Media Reputation (SMR) League Tables Every fortnight, we will be focussing on a different sector and plotting the Social Media Reputation (SMR) scores of the major players. The index – provided by social media agency Yomego – attributes a score, out of 100, by combining metrics for ‘reach’ and ‘satisfaction’. The number of mentions and their sentiment is gauged in context with the sector and the brand’s two nearest competitors. Sector: Cars
Now that the car industry is aware of the possibilities of social media marketing, quite a lot of them have started doing their own dedicated campaigns on either Facebook or Twitter. Toyota for instance, has decided to focus on brand loyalty with a new campaign called ‘auto-biography’. On Toyota’s Facebook tab, fans of the brand are now able to share their own personal memories about their car. After just two weeks, the brand already gathered over 5,200 entries, emphasizing the fact that despite the recent recall, people seem to still be attached to the brand. People are able to enter the model, year and number of miles on their car, as well as an anecdote. The stories are rather emotional and show deep sympathy for the vehicle.
Understanding the Chinese automotive industry for 2010 - China’s automotive market achieves massive growth | E2A - ELECTRO-TO-AUTO FORUMTheme05 Part.1 China’s automotive market achieves massive growth Amidst the spiraling depression of automotive sales and production in developed countries, the growth of China’s automotive industry has been quite remarkable. In 2009, China sold more vehicles than the US and produced more vehicles than Japan, leading to possessing the world’s largest automotive industry. Carmakers and parts manufacturers are urged to capture the demand of China as a market and include China into their corporate supply chains in order to pursue their future growth and stay ahead of their rivals. Generating demand equivalent to Japan, the world third largest, in a single year
From late 2008 until now, the automotive industry has been on a roller coaster that has seen more lows than highs. Government bailouts , Cash for Clunkers , brands being bought or dissolved , dealers closing in batches -- it hasn't been pretty, but not for a lack of trying. There seems to be a light at the end of the tunnel for most manufacturers and dealers.
Honnêtement, je trouve qu’on ambitionne beaucoup sur le rôle des marques dans les médias sociaux, mais bon… les annonceurs aiment ça être à la mode. On ne sait pourquoi on veut y être, mais faut y être ! Cela étant dit, pendant que nous sommes tous en train de comprendre et expérimenter pourquoi et comment utiliser les médias sociaux, la catégorie automobile est particulièrement active dans ce domaine.
Social Media Marketing adoption has spurred forward with the technology industry, as well as with consumer and lifestyle products, when people are passionate about a topic, the want to talk about it. The auto industry in the United States crosses so many of those themes, it’s ripe for social media marketing (providing your technographics indicates your customers are going to engage). Chevy Tahoe “Create you ad” – 2006 Perhaps one of the earliest examples (and boldest) was the advertisement where anyone could create their own Chevy ads.
Social media can do some extraordinary things , from distributing messages from Mars to raising hundreds of thousands of dollars for charity. But could social media campaigns also encourage us to buy more cars? Ford is hoping it might: the company has given 100 web addicts a Ford Fiesta for 6 months and has asked them to post honest feedback to Twitter, blogs, YouTube, Flickr and Facebook. The " Fiesta Movement " is trying to change the perception of Ford among 20-somethings, writes Wired today . The 100 drivers were selected from 4,000 applicants...and in what sounds a little like an automotive beta-test, Ford is also set to provide 100,000 pre-launch test drives to those interested.