RENAULT Z.E (Zéro Emission) : une stratégie d’entreprise, marketing et de communication pour un nouveau marché : le véhicule électrique « Vous êtes ciblés ! Chaîne de RenaultZE. GM Blogs (GMblogs) 40 of the Best Twitter Brands and the People Behind Them. We all know brands are using Twitter — whether or not you want them around.
Some of them don't quite get the medium and just tweet self-serving links or marketing speak, but you won't find any of those brands here. We've handpicked 40 of the best brands experimenting with the micro-blogging platform, and asked them a few short questions about how they're using Twitter. Social Media Reputation Chart by Yomego. Social Media Reputation (SMR) League Tables Every fortnight, we will be focussing on a different sector and plotting the Social Media Reputation (SMR) scores of the major players.
The index – provided by social media agency Yomego – attributes a score, out of 100, by combining metrics for ‘reach’ and ‘satisfaction’. The number of mentions and their sentiment is gauged in context with the sector and the brand’s two nearest competitors. Sector: Cars It has been anything but an easy ride for the automotive industry recently, faced with a market in the depths of the recession, along with increasing global pressure to reduce carbon emissions. Ford. How one car manufacturer is rebranding itself through Social Media - TNW Social Media. 13 October '10, 06:00pm Follow Now that the car industry is aware of the possibilities of social media marketing, quite a lot of them have started doing their own dedicated campaigns on either Facebook or Twitter.
Toyota for instance, has decided to focus on brand loyalty with a new campaign called ‘auto-biography’. On Toyota’s Facebook tab, fans of the brand are now able to share their own personal memories about their car. After just two weeks, the brand already gathered over 5,200 entries, emphasizing the fact that despite the recent recall, people seem to still be attached to the brand. Facebook campaigns have also proven to be a profitable way to gain new fans for the brand. Furthermore on its Facebook auto-biography page Toyota animates and re-enacts some of the stories that are being shared.
More recently Toyota earned itself a big online win with news that Google has been modifying Toyota Prius’ to create cars that drive themselves. Social Media in a Crisis: Toyota Case Study. Understanding the Chinese automotive industry for 2010 - China’s automotive market achieves massive growth. Theme05 Part.1 China’s automotive market achieves massive growth Amidst the spiraling depression of automotive sales and production in developed countries, the growth of China’s automotive industry has been quite remarkable.
In 2009, China sold more vehicles than the US and produced more vehicles than Japan, leading to possessing the world’s largest automotive industry. Carmakers and parts manufacturers are urged to capture the demand of China as a market and include China into their corporate supply chains in order to pursue their future growth and stay ahead of their rivals. Generating demand equivalent to Japan, the world third largest, in a single year Figure1-1:Chinese car market recorded a remarkable growth in 2009 Figure1-2:China has become the largest auto market, accounting for 20% of world car sales China’s automotive market has continuously demonstrated phenomenal growth. Government measures to stimulate domestic demand China will continue to drive growth of the global market.
Why Going Social Can Make or Break the Automotive Industry. From late 2008 until now, the automotive industry has been on a roller coaster that has seen more lows than highs.
Government bailouts, Cash for Clunkers, brands being bought or dissolved, dealers closing in batches -- it hasn't been pretty, but not for a lack of trying. There seems to be a light at the end of the tunnel for most manufacturers and dealers. It's a "need" industry -- people can only hold onto their current vehicles for so long before needing to add to or replace them. Ford Focus. L’industrie automobile et les réseaux sociaux. Honnêtement, je trouve qu’on ambitionne beaucoup sur le rôle des marques dans les médias sociaux, mais bon… les annonceurs aiment ça être à la mode.
On ne sait pourquoi on veut y être, mais faut y être ! Cela étant dit, pendant que nous sommes tous en train de comprendre et expérimenter pourquoi et comment utiliser les médias sociaux, la catégorie automobile est particulièrement active dans ce domaine. Cette industrie est reconnue pour ses publicités télévisées fastueuses et pour avoir les poches profondes, mais les médias sociaux ne s’achètent pas, l’argent n’a aucune valeur (ou presque), on doit gagner la confiance et l’intérêt des gens!
Alors, comment ces grands constructeurs automobiles se débrouillent dans ce nouveau domaine? Le magazine web Mashable a récemment lancé un dossier sur le sujet. Ongoing List of Social Media Examples in the Auto and Car Industry. Social Media Marketing adoption has spurred forward with the technology industry, as well as with consumer and lifestyle products, when people are passionate about a topic, the want to talk about it.
The auto industry in the United States crosses so many of those themes, it’s ripe for social media marketing (providing your technographics indicates your customers are going to engage). Chevy Tahoe “Create you ad” – 2006 Perhaps one of the earliest examples (and boldest) was the advertisement where anyone could create their own Chevy ads. Many anti-SUV/Auto ads appeared, and some suggest it was a failed campaign. I believe it was a success for the very reasons it was criticized, at least GM took a bold move to embrace what everyone was talking about, aside from the residual buzz from the campaign itself.
Can Social Media Make Us Buy More Cars? Social media can do some extraordinary things, from distributing messages from Mars to raising hundreds of thousands of dollars for charity.
But could social media campaigns also encourage us to buy more cars? Ford is hoping it might: the company has given 100 web addicts a Ford Fiesta for 6 months and has asked them to post honest feedback to Twitter, blogs, YouTube, Flickr and Facebook. The "Fiesta Movement" is trying to change the perception of Ford among 20-somethings, writes Wired today. The 100 drivers were selected from 4,000 applicants...and in what sounds a little like an automotive beta-test, Ford is also set to provide 100,000 pre-launch test drives to those interested. The accounts are already live on Twitter, Facebook, Flickr and YouTube. And yet the audience should keep a healthy level of skepticism: after all, this is marketing.