Social Media
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From fans to followers, brands are actively working to engage their current and future customers via social media — and online reputation management is quickly becoming a vital part of doing business. Social media monitoring helps brands discover, in real time, who is saying what online and where the conversations are happening so they can respond in a timely fashion. Businesses also need to measure, analyze, and report on their social media efforts. There are countless ways to track and manage your brand’s engagement and reputation on the social Web.
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"Social Media Examiner uses Wibiya to allow our readers to view and interact on our Facebook wall without ever leaving our site. This is one of the tool's biggest advantages."
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In a bold but brilliant move, vitaminwater scrapped its entire website and made the company's Facebook page its new homepage . All traffic from vitaminwater.com is now directed to Facebook, where visitors can easily become a fan and interact more deeply with the brand. The company's television ads also promote the Facebook URL as the place to interact with vitaminwater online. In fact, vitaminwater loves Facebook so much that it even named its newest flavor, Connect, in honor of the site and included the site's logo on the bottle. Over the summer, fans were able to vote on flavor, ingredients, packaging, and naming for the new drink, with the person who created the winning name getting a $5,000 prize.
6 experimental social media campaigns - vitaminwater - iMediaCon
Ca y est ! Il est sorti ! Il est tout beau, il est tout chaud. C'est l'ebook " Identité numérique, enjeux et perspectives ".
Ebook "Identité numérique : enjeux et perspectives" | Le Projet
