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MyLikes , an advertising platform based on spreading personal product endorsements through social networks, announced today that it raised a $5.55 million round led by Khosla Ventures. Started in January last year, the service enables anyone to sign up and spread endorsements of products they like.
MyLikes raises $5.6 million for social endorsements | VentureBeat
Facebook Turns 'Like' Into Its Newest Ad - Advertising Age - Digital
Read the whole thing at AdAge →A March 2010 study from the e-tailing group and PowerReviews found that one-half of Internet users research online before making any type of purchase—on the Web, in a store or through any other method. They typically said doing their own research online saved them time and made them more confident about their purchases.
Online Retailers Socialize Shopping - eMarketer
How To Use Facebook Ads For Social Recruiting
Erick Schonfeld is a technology journalist and the former Editor in Chief of TechCrunch.
The brands that have enjoyed the most success using social media to drive consumers toward purchases follow one of two paths: Either they offer coupons or discounts, or they position themselves in front of consumers during sales or other special events, according to eMarketer .
Coupons Drive Sales on Social Media
Advertisers Employ Social Media - Technology Review
Using the users: VideoGenie CEO and founder Justin Nassiri, right, and technical lead Rob Starling, center, presented onstage at the TechCrunch Disrupt conference in New York last week.
Almost 65 Million Facebook Users “Like” Things Daily
As Facebook provides more insights into user activity through their self-reported application statistics, we are slowly learning more information about how users are interacting with the site. Given that the number of users “liking” items on Facebook far surpasses any other interaction on the site, it’s not surprising to see Facebook’s continued focus on the “Like”.
Erick Schonfeld is a technology journalist and the former Editor in Chief of TechCrunch.
MyLikes Raises $630,000 Seed Round, All From Ex-Googlers
" But it seems unlikely that it’s going to become a revolutionary company, along the lines of YouTube, Facebook, Twitter, and Google. ....Groupon, by contrast, is a much more old-school business. It doesn’t have any obvious technological advantage. Its users don’t really do anything other than hit the “buy” button.
Thinking Out Loud: What's Driving Groupon?
Amazon Now Taps Into Facebook For Social Product Recommendations
Leena Rao currently works as a writer for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography.When Mike Murphy joined Facebook in March 2006, he was coming aboard a promising startup with 5 million users, nearly all of whom were in college. A little more than four years later, Facebook is one of the most important companies on the Internet and last week reached 500 million users.