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AdKeeper Says People Are Actually "Keeping" Ads. Why Targeting Makes The Case For A Larger Ad Budget. Search and display can easily be classified as two separate industries, yet the crossover and interactions between them are substantial.

Why Targeting Makes The Case For A Larger Ad Budget

Advertisers navigating the marketplace have the challenge of choosing where to spend their money, but due to the amount of data available to them via cookies tracking individuals wherever they go, and the ease of re-targeting, online advertisers are falling back in love with display. Where We’ve Been In Search & Display Advertising Before the introduction of Google AdWords 10 years ago, display advertising and online advertising were one in the same.

We started the 2000′s with display dominating the interactive advertising landscape, but search quickly shoved display out of the way as advertisers saw the huge potential in being able to target user’s real-time intent or, keyword searches. Today, with Q1 Online Ad Revenues reaching $7.3 billion, search is still number one with about 46% of the market. Targeting A Big Factor In Growth Of Display Budgets. The Future of Advertising will be Integrated. This article originally appeared on TechCrunch.

The Future of Advertising will be Integrated

Banner Ads. They first started in 1994 and are therefore almost as old as the Web itself. They were very effective back then, with the original ad garnering a 78% click-through rate (CTR)! I guess from there we had nowhere to go but down. The Future Of Display Advertising (It's Bigger Than You Think) Banner advertising (or display advertising) has a bad rap with consumers, but it's a driving force in the advertising community.

The Future Of Display Advertising (It's Bigger Than You Think)

For every person that claims to hate display advertising and for the millions of ad-blocking software downloads that happen annually, there's still a major and brisk business being done in the selling and placement of banner ads. Online advertising networks continue to grow, and many of the more premium sites (be they brand name portals or highly trafficked niche sites) command decent CPMs that are making brands happy and publishers wealthy. Behind the Race to Build a Better Banner Ad.

If you're fed up with online advertising, you're not alone.

Behind the Race to Build a Better Banner Ad

A recent survey of 100 advertising agency executives found that their clients are losing patience with digital advertising.

Retargeting

Social. Google New Ad Format Interactive Video Ads. In-stream ads. Mobile. Good News, Adblock Plus Fans – Soon, There Will Be A Google Chrome Extension. Adblock Plus, easily the most popular Firefox browser extension, recently hit the 100 million downloads milestone.

Good News, Adblock Plus Fans – Soon, There Will Be A Google Chrome Extension

Soon, the developer(s) behind the add-on will be releasing a beta extension for Google Chrome. 2011 Trends: Future of Online Ad Buys. Real-time bidding, which heated up the display ad market in 2010, will continue to gain share in 2011 and become an increasingly significant force for advertisers, publishers and ad networks.

2011 Trends: Future of Online Ad Buys

For this type of ad buy, marketers bid on impressions based on the site, the location of the ad, the number of impressions desired and any potential cookie data they can use for retargeting or other segmentation. Twitter Execs Address The Big Question: Monetization. For its next talk at Chirp, Twitter execs Ev Williams and Dick Costolo to discuss something that hasn’t really been associated with Twitter before: Monetization.

Twitter Execs Address The Big Question: Monetization

I’ll be live blogging my notes on his his talk below. You can make money in the short term if you have a lot of traffic, we’ve had many opportunities. We haven’t done that because we can make a lot more money than these short term solutions provide.Monteization is a product and technology feature. Until recently, features for users were more important. Google Launches Labs For Ads. When Google wants to try out a new consumer-facing product, it usually puts it in Google Labs.

Google Launches Labs For Ads

That is where experimental products can be found. There are separate Labs for Gmail, Calendar, Maps, Search, and YouTube (although sometimes they are called “experiments” or “TestTube”). Now Google Ads has its own Labs, which it is calling Ad Innovations. It is a central place where advertisers can “explore new marketing technologies.” Some of the highlighted technologies include Google’s new remarketing option, which shows ads to people who have visited the advertiser’s Website as they visit other sites that serve up Google ads. Ping - Hiring Tweeters and Bloggers to Send Ads - NYTimes.com. Google AdWords Follows Customers Around the Net With Remarketing. Google announced a new tool for users of the AdWords advertising platform: remarketing.

Google AdWords Follows Customers Around the Net With Remarketing

Since many consumers do not make up their minds right away, this function makes it possible to monetize on a customer in the future. Though a visitor comes to a site, looks around and shows interest in specific products or services, the majority will navigate away from the site before finalizing a purchase. But if the bit of remarketing code is on the site, then it will enable ads within the Google Content Network to be targeted based on that visitor's demonstrated preferences. To clarify, the AdWords Blog gives the following example: A customer visits a travel site and browses Caribbean trips. Companies can use several remarketing cookies at once, allowing different actions to enable different results. Interest-based advertising is already familiar to users of AdWords, who previously selected keywords for their advertising campaigns. Advertisers Employ Social Media  Google seems to have nailed the online search advertising market, finding the magic formula to attract both advertisers and consumers.

Advertisers Employ Social Media 

The Web is still wide open, however, for approaches to advertising that catch users at other points in their online lives, perhaps when they’re not actively searching for something. At TechCrunch Disrupt, a Web technologies conference in New York last week, there was a crowded field of companies hoping to provide new ways for brands to advertise online or to consolidate existing efforts to communicate through social media. WeReward, for example, which made it to the second round in the startup battlefield competition at the event, is an Orlando, FL-based company that attempts to convert social activities that consumers are already enjoying into ways for advertisers to get attention.

The company noted that users are already using services such as Foursquare to share their locations, and sharing photos through sites such as Flickr. Facebook's Surprise. Next time you sign in to Facebook, take a look at those three or four little ads on the right side of most of the pages.