Get flash to fully experience Pearltrees
( image ) We’re used to buzz around Apple, and in particular, we’re quite used to buzz about how Apple goes to market.
Google today announced on its Mobile Ads blog that it has launched location-aware display advertisements for mobile phones. Through Google’s “location extension” feature, advertisers can now include their location and phone numbers to appear in display ads on iPhone and Android mobile websites.
THE initiative was designed to draw attention to a serious issue and it achieved its goal. Pleaserobme.com is a simple website that publishes a live feed of posts that appear on Twitter, a microblogging service, showing that the authors are somewhere other than their home. Many of the tweets come from users of Foursquare, a service that lets people publicise their location so their friends can see where they are—and businesses can aim advertising at them. Pleaserobme.com's creators, who also alert the potential victims, say they simply wanted to highlight the fact that users of so-called location-based services often give away information a burglar would love to have. Although the site is a salutary reminder of the perils of “oversharing”, it is unlikely to deter people from signing up to location-tracking sites.
British mobile users will soon find themselves embroiled in the epic confrontation taking shape between Apple and Google. iAds, Apple's bid to run advertisements inside apps , is expected to make its UK debut in September. Separately, Google has adopted what its chief executive, Eric Schmidt, calls a "mobile first" approach, prioritising investment in a medium that has become "fundamental to everything we do".