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PlaySpan, a virtual goods monetization platform, has been acquired by Visa . According to the release, Visa will pay $190 million in cash for the company, plus additional payouts for performance milestones. The deal comes nearly a year after Visa spent a whopping $2 billion on e-payment company CyberSource.
Over the past year, Facebook has steadily worked to make Credits the only payments option on its platform, but has given few specifics details on what it’s doing during the transition. Below, we take a fresh look at Facebook, its top developers and the platform providers to help clear up where Credits will go in 2011.
Social gaming company Zynga , the company best known for games such as Mafia Wars and Farmville, is looking to develop its interests in the Indian market by offering customers a variety of new payment options that include game cards, internet banking and SMS payments. The company, which currently offers in-game payments via credit card or PayPal, allows customers to buy virtual currency to acquire premium items within its games, aims to roll-out its new payment options in the first half of 2011. <p style="text-align:right;color:#A8A8A8"></p>
Here’s an interesting one: a new startup aims to help retailers replace traditional promotions and incentives such as coupons and discounts with virtual goods and virtual currencies for a wide range of social games and networks. The American/French company, dubbed Ifeelgoods , is launching today.
Membership has its privileges — even in the virtual worlds of social games. Zynga, the maker of FarmVille, Mafia Wars, and other social games, is announcing today that you can use your rewards from American Express credit cards to buy virtual goods in its offerings.