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If my grandchildren ever ask me where I was when I realised the internet was over – they won't, of course, because they'll be too busy playing with the teleportation console – I'll be able to be quite specific: I was in a Mexican restaurant opposite a cemetery in Austin, Texas, halfway through eating a taco. It was the end of day two of South by Southwest Interactive, the world's highest-profile gathering of geeks and the venture capitalists who love them, and I'd been pursuing a policy of asking those I met, perhaps a little too aggressively, what it was exactly that they did. What is "user experience", really? What the hell is "the gamification of healthcare"? Or "geofencing"?
Gamification may have been the buzzword of 2010, but its influence shows no sign of abating in 2011. It is a term derided by game designers, misunderstood by brands and unknown to consumers. So as you set out to “gamify” your business, what are the cardinal rules of gamification? 1.
As multichannel commerce becomes commonplace, it’s more important than ever to focus on long-term engagement and coherence, creating a uniform, satisfying customer experience across every platform. Recently, Gamification has become an increasingly important part of this mix, using game mechanics to enhance UX and guide user behaviour. When it’s done well, the rewards can be impressive; boosting engagement and brand awareness as well as vastly increasing direct conversion, shareability and repeat business. But what exactly do we mean when we use the term? It’s important to remember that gamification is a blanket phrase which can relate to multiple levels of deployment.
Glisser du challenge dans chaque interstice du quotidien ? C'est tout l'enjeu de la gamification, nouvelle expression à la mode et alléchante potentielle machine à cash. La gamification est un des gros buzz du moment. En janvier 2011 s’est tenu d’ailleurs le premier “ Gamification Summit “. Elle consiste essentiellement à se demander ce qui nous attire tant dans les jeux, puis d’en extraire les recettes fondamentales, afin de les appliquer hors du cadre ludique. Au coeur de ce processus se trouve l’idée que le gain de points, l’acquisition d’un statut, sont des moteurs d’amusement suffisants pour encourager les utilisateurs à recourir à un service.
Par Rémi Sussan le 01/03/11 | 9 commentaires | 6,125 lectures | Impression La gamification est un des gros buzz du moment. En janvier 2011 s’est tenu d’ailleurs le premier “ Gamification Summit “.
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Gamification is a hot topic as of late and has seen marketing, education, and non-profit groups adopting the use of gamification concepts at a rapid rate. While some will say gamification is not true gaming and others see it as an unnecessary distraction, I think both groups may be missing the point. Before I dive into why I believe this let’s recap what gamification actually means and some real world exampled.
I recently pegged LinkedIn as a social media company to watch in 2011 , but a (relatively) new kid in town, BranchOut, is using social gaming tactics to take on the career-networking giant. BranchOut’s app launched last summer , but CEO and founder Rick Marini told me that over the next week or so, the company plans to roll out game-like quizzes — and, later, badges and leaderboards — geared towards helping users further their careers. How?
One of the biggest emerging conversations over the past year in Silicon Valley is around "gamification." Simply put, this is the idea of applying game mechanics, particularly those found in videogames, to all sorts of non-game experiences. After following this conversation for many months, I've come to believe that over the next decade gamification will profoundly reshape the way we experience the web, to the same degree that social media and networks redefined the web last decade.
Rajat Paharia is a new breed of business consultant. For a monthly fee he promises to invigorate stale websites by turning them into video games. Visitors become players. If they perform certain tasks, such as commenting on articles or e-mailing links to friends, they earn points or badges. Paharia's company, San Jose-based startup Bunchball, has performed more than 50 online makeovers for NBC ( GE ), Playboy, and other large websites.
While some may say that Generation Y are slackers, I think they’re just waiting around for the next crop of interesting jobs.
If you haven’t yet played around with Cubeduel , do it now. It won’t make you any smarter, but it’s an oddly entertaining way to browse through your coworkers from years gone by in a hilarious, cage match format. Cubeduel is an unexpected opportunity to evaluate head to head match-ups that you just wouldn’t see in the wild. Who would I rather have worked with in that telecom job I had ten years ago: Ramu from accounting, or Nathalie from sales? Predictably, I had never really thought about that question before. Fun!
One of the biggest trends we’ve seen on the Web in the past year has been the growing “Gamification” of websites and online services. From Foursquare to Get Glue and and services like One True Fan and even, er, The Next Web , it seems that badges and leaderboards are everywhere right now. In order to explain this, San Francisco startup Gamify has launched an in-depth Gamification Encyclopedia .
Just a couple of weeks after I wrote about SCVNGR, the location-based gaming start-up has raised $15 million in second-round funding based on a $100 million valuation. The funding from European venture capital firm Balderton Capital includes support from previous investors Google Ventures and Highland Capital Partners and brings SCVNGR’s total to about $20 million. The money will go toward helping SCVNGR grow its business abroad and build out its operations.
Gild, a TechCrunch Disrupt startup that combines social gaming with career advancement, has hit a milestone after three months open to the public. Since its launch at TechCrunch Disrupt in September, more than 100,000 professionals have registered with GILD to compete in competitions, interact with peers and employers and advance their careers through certifications and job opportunities. Gild allows job hunters to submit their resume to professional opportunities like any other job posting site but adds a different twist. The companies posting jobs set up competitions, like ‘Brain Buster’ programming puzzles and job-seekers complete these challenges on the site, receive their scores, and are ranked accordingly.