Eyeka launches in the US so big brands can crowd-source creative feedback. One year ago, French startup Eyeka announced that it had raised €3 million ($4 million) to take its online alternative to the traditional focus group international. The company had raised €8 million to date and had already opened offices in Singapore. Last year, the 40-person company set-up shop in the UK and now it’s officially launching in the US, with offices in San Francisco and New York.
Eyeka was initially launched in 2006 by French serial entrepreneur, Gilles Babinet. The platfrom often gets compared to the likes of participative creative agencies (like Creads, who has also been eyeing the US market since last year) but is really more of a consumer engagement community. Big brands leverage the platform to crowd-source feedback from a community of over 130,000 creative consumers.
It’s kind of like what Innocentive does for solving scientific problems. According to Eyeka’s CEO, François Pétavy, this model is more efficient than the traditional focus group. Crowdsourcing Examples / Individual businesses, sites or forums that channel the power of online crowds. Jigsaw - the Wikipedia for business cards. In this segment, Bambi Francisco interviewed Jim Fowler, co-founder and CEO of Jigsaw, a leading provider of business card and company data services that leverages user-generated content contributed by its community of some one million members.
BF: Your company is a user-generated business directory and you're really trying to how improve business contacts are maintained. Please elaborate on that. Is that a fair assessment of your company? JF: It's actually a company and contact data. If you really think about the foundation stones of everyday B2B base. It really starts with company core records and company business card records and these are the two records that every company that sells B2B has to use in order to drive growth of their business. BF: You have said in articles that you want to do data what Salesforce did for software,what does that mean? JF: The basic idea is that every company has to use data in order to grow. JF: Privacy is very important. JF: A huge percentage are free. Making crowdsourcing work. My best practices. I've been advising several clients on crowdsourcing initiatives recently. Some have been product development efforts, others for marketing campaigns and one even about solving a global crisis.
It has been interesting as crowdsourcing stitches together so many facets of social influence marketing. And I believe that in today's world no product or marketing campaign should be launched without some form of crowdsourcing having driven it. With that in mind, I've developed a list of crowdsourcing best practices. 1. 2. A. B. C. D. Which role do you want your participants to play?
3. 4. Anytime you run a crowd-sourcing initiative, it is important to connect the employees who are normally tasked with the jobs that are being crowdsourced with the participants. 5. 6. 7. 8. 9. 10. Crowdsourcing in the Enterprise With Gambling In Mind. In the world of risk management, it's all about probability. But often, it takes considerable time to get an answer to important questions. But as of late, risk management is seeing a transformation, in most part fueled by the advent of real-time communication.
The most recent example comes from Crowdcast, which has entered into a partnership with SAP's risk management group. Crowdcast is a service that provides real-time capabilities for understanding the collective intelligence of an organization. At first look, the service seems a bit gimmicky. To get answers to questions, a group inside the enterprise is targeted with specific questions. The respondents then give their answers, placing bets on what they view as the probable outcome. For example, as Crowdcast points out, let's say that SAP's Governance and Risk Compliance group is working with a pharmaceutical company. Managers need to make decisions but any misjudgments will be costly. Crowdsourcing makes sense in our social world.