Crowdsourcing
< sylvainrabouin
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One year ago, French startup Eyeka announced that it had raised €3 million ($4 million) to take its online alternative to the traditional focus group international. The company had raised €8 million to date and had already opened offices in Singapore. Last year, the 40-person company set-up shop in the UK and now it’s officially launching in the US, with offices in San Francisco and New York. Eyeka was initially launched in 2006 by French serial entrepreneur, Gilles Babinet . The platfrom often gets compared to the likes of participative creative agencies (like Creads , who has also been eyeing the US market since last year) but is really more of a consumer engagement community. Big brands leverage the platform to crowd-source feedback from a community of over 130,000 creative consumers.
Crowdsourcing Platforms: Sites that offer crowdsourcing services Crowdsourcing definition taken from Wikipedia : "the act of outsourcing tasks, traditionally performed by an employee or contractor to a large group of people or community (a crowd), through an open call."
In this segment, Bambi Francisco interviewed Jim Fowler, co-founder and CEO of Jigsaw , a leading provider of business card and company data services that leverages user-generated content contributed by its community of some one million members. BF: Your company is a user-generated business directory and you're really trying to how improve business contacts are maintained. Please elaborate on that. Is that a fair assessment of your company? JF: It's actually a company and contact data.
I've been advising several clients on crowdsourcing initiatives recently. Some have been product development efforts, others for marketing campaigns and one even about solving a global crisis. It has been interesting as crowdsourcing stitches together so many facets of social influence marketing.
In the world of risk management, it's all about probability. But often, it takes considerable time to get an answer to important questions. But as of late, risk management is seeing a transformation, in most part fueled by the advent of real-time communication. The most recent example comes from Crowdcast , which has entered into a partnership with SAP's risk management group. Crowdcast is a service that provides real-time capabilities for understanding the collective intelligence of an organization. At first look, the service seems a bit gimmicky.