Trassmedia and storytelling. Digital Storytelling. #7: Transmedia Storytelling: Ten Frontiers for the Future of Engagement. What is Transmedia Storytelling? Transmedia storytelling involves telling a story across multiple media platforms – including TV shows, movies, graphic novels, books, games, mobile apps, microsites, social networks, online communities and offline events – in a way that each platform explores different aspects of the same storyworld. Media organizations, changemakers, and brands are using transmedia storytelling to create immersive storyworlds that drive participation, action and loyalty. The rise of transmedia storytelling can be attributed to three dynamics around how people create, consume and share stories today. First, people are consuming news and entertainment in byte-sized pieces, on smart phones and tablets, often on-the-go, leading to new opportunities to create cross-platform, location-aware storyworlds.
Second, people have access to so much content that they are filtering for out or skimming most of it, except for content they are most passionate about. Transmedia Case Studies - PlayList Video su Dailymotion. Dailymotion Sign in Transmedia Case Studies Playlist created by Transmedialab | 16 videos Game of Thrones - Transmedia Experiences Around 5 Senses - Case Study Create a Videozap Create a Videowall Create a Jukebox Grid List Bag of Bones - Transmedia Prequel - Case Study By Transmedialab now playing Game of Thrones - Transmedia Experiences Around 5 Senses - Case Study Coca-Cola - Happiness Factory's transmedia plateform - Case Study Dexter ARG - Kick Off Season 5 - Timeline Case Study Lost (Seasons 2 & 3 hiatus) - The Lost Experience ARG - Case Study Braquo Saison 2 - L'expérience Mission Braquo - Etude de Cas Microsoft - Halo's "I Love Bees" ARG - Case Study Cisco - The Hunt, a transmedia entertainment experience - Case Study The Truth About Marika - Participative drama series - Case Study Audi - Art of the Heist ARG - Case Study Nokia - Conspiracy For Good ARG Campaign - Case Study True Blood Season 1 - Prequel Marketing Campaign - Case Study Why So Serious?
By FORA TV Added by Transmedialab last year. Is Transmedia Storytelling the New Digital Marketing? – [RE]Think. I think it’s safe to say that marketing has changed. A lot. Gone are the days of telling your message. It’s all about engagement now. It’s about digital presence. It’s about storytelling. And how you tell that story may make or break your business. How (and why) is Marketing Changing? The first thing to understand about marketing today is that it’s all about shared experience. (image courtesy of Google’s study “Multi-Channel Delivery”) The need for a consistent experience seems like a no-brainer. How: adoption and usage of multiple/simultaneous devices by users has prompted the need for a consistent experience.
Quick Note: Consistent does not Equal the Same Developing and delivering a consistent content experience doesn’t mean you publish the same content to each channel. Unified experiences don’t have to be uniform. What does that mean in the practical sense? Why is this important? The Marketer as Storyteller The idea of the marketer “telling the company story” is not new.
Transmedia Storytelling. “Transmedia storytelling” is telling a story across multiple media and preferably, although it doesn’t always happen, with a degree of audience participation, interaction or collaboration. In transmedia storytelling, engagement with each successive media heightens the audience’ understanding, enjoyment and affection for the story. To do this successfully, the embodiment of the story in each media needs to be satisfying in its own right while enjoyment from all the media should be greater than the sum of the parts. Before expanding on how to create transmedia experiences, let’s ask ourselves two questions: Why would you want to tell stories? And why tell stories across multiple media? Why Tell Stories? We tell stories to entertain, to persuade and to explain. Our minds do not like random facts or objects and so they create their own stories to make sense of otherwise discrete, isolated events and items.
Great stories win hearts and minds. Why Multiple Media? Next >> Case Studies | Shooting Venus. SHOOTING VENUS loves to follow what other storytellers are creating in the world of Transmedia. Below are some case studies for highly successful transmedia strategies. Coca Cola Coca-Cola have always been at the forefront of innovation. Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company is the person responsible for leading global creative vision and strategy for the Company’s portfolio of global brands.
In this video he explains how Coke will leverage the opportunities in the new media landscape and transform one-way storytelling into dynamic storytelling hoping to add value and significance to peoples lives. Jonathan describes the challenge of content creation in an enlightening way, reminding us that “every contact point with a customer should tell an emotional story”. Courtesy of The Cognitive Media Audi The below presentation created by Campfire NYC shows the power of transmedia storytelling to engage clients.
Old Spice.