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The following is a guest post from Google Analytics Certified Partner Feras Alhlou, Partner & Principal Consultant at E-Nor Inc. Marketers and sales professionals want to know who’s visiting their site, what content the target audience is consuming and what converts site visitors to paying customers. In a B2B environment -- where long sales cycles and multiple stakeholders affect sales decision -- “knowing who’s coming to your site” takes on another dimension. Say you’re in charge of marketing an eLearning system, and your target market includes telecom, hi-tech/software companies and universities. Your sales cycle could span several months, and there are multiple personas/stakeholders who will evaluate your company and your product. Some key personas include:
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