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By Rusty Blazenhoff on March 22, 2012
For those trying to get a social media campaign going in their company, they’ll often have to deal with naysayers that question the value. Former Kodak CMO Jeff Hayzlett says dealing with the non-believer is all part of “running the gauntlet.”
Who needs an expensive social media consultant when you can train your employees in Twitter , Facebook and LinkedIn best practices yourself?
This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. Marketers know that Twitter is a valuable tool used to reach out to thousands of customers.
Consumers look for social signals created by their peers or opinions posted online for recommendations about brands, products and services, and the search engines are taking note. Both Bing and Google have updated their search engine algorithms to now include consumer-generated content, such as social signals. Since the content is created by consumers, it is more relevant, and ranked higher in search engine results .
Matt Handy leads the social-local-mobile practice and Social PIX team at Brand Networks , a leading Facebook Preferred Developer and Ads API Vendor.
In theory, QR codes—those wacky square bar codes that your phone's camera can read—are extremely useful. Instead of requiring you to type in a long URL, you can point your phone at a QR code and automatically launch a web page. Instead of giving a guest your complicated Wi-Fi password, just log them in via QR code .