How To Make An Ethernet Cross-Over Cable. Advertisement Ethernet cabling has been standard in networking installation for years. It’s the fastest way of connecting PCs together – to your router or a central switch. Sure, you could go wireless, but the truth is that wireless internet is still slow for anything high bandwidth and is particularly susceptible to interference. A good network cable can go for 100m or more at gigabit speeds. We’ve showed you before how to make your own straight-through network cabling. The article may be old, but it’s still as relevant today as ever. What Is Cross-Over Cable? In a Ethernet networking environment – like in a family home with multiple PCs that are wired – the computers must all connect to a central router.
This is one use for a cross-over cable; the other is to expand a network by connecting another network switch, thereby giving you more ports. Why You Probably Don’t Need A Cross-Over Cable What You’ll Need Some Ethernet cabling, obviously. Making The Cable. Automotive Industry Profiles - Automotive Industry - Guides at Penn Libraries. 22 Emotional Drivers That Influence Consumer Buying Behavior. In 1956 a book written by Victor Schwab described forty driver based emotions which we as people want and that cause us to act.
That was over 50 years ago and would you believe after all that time, some things never change? It comes down to this. No matter how sophisticated our technology is, no matter how much we evolve, there are a number of basic needs and wants we all long for as people. Whether they make us feel complete, happy, fulfilled, comfortable, or any other combination of feelings, these emotional drivers often become the foundation for our actions. As I see it, in the simplest form consumers buy to fulfill either a need or want. Needing and wanting, although slightly similar, are actually quite different if you look at the true emotional driver behind the word. Consumers that buy based on need are typically filling a void for something that is a necessity rather than anything else.
Wanting however is different and is often based on desire. Facebook, Twitter, Pinterest, Instagram – Social Media Statistics And Facts 2012 [INFOGRAPHIC] Uncategorized | Voodoo Marketing. Social Media Sites Explained Using Doughnut Example. Pew Internet: Social Networking (full detail) Highlights of the Pew Internet Project’s research related to social networking. (Note: This page will be updated whenever new data is available.) As of January 2014, 74% of online adults use social networking sites. As of September 2014: 71% of online adults use Facebook23% of online adults use Twitter26% use Instagram28% use Pinterest28% use LinkedIn For a detailed demographic portrait of users of various social networking sites from September 2014, please see our recent report, Social Media Update 2014.
In May 2013, 74% of women were users of social networking sites, compared with 62% of men. Between February 2005 and August 2006, the use of social networking sites among young adult internet users ages 18-29 jumped from 9% to 49%. Mobile The growing ubiquity of cell phones, especially the rise of smartphones, has made social networking just a finger tap away. Social impact Do social networking sites isolate people and truncate their relationships? Creators and curators As of August 2012: Social-Media Car Survey Focuses on Cultivating Loyalists | News & Analysis content from WardsAuto. More and more car shoppers use social-media websites to obtain vehicle information and peer advice, says a new survey on modern buying habits.
And after a purchase, many consumers log on to those sites to comment on their new vehicles and buying experiences, according to the joint study by Dealer.com, DrivingSales and GfK Automotive Research. That online activity presents opportunities for alert auto makers and dealers to identify “loyalists” and ask them to share their automotive views with others online, says Kevin Root, Dealer.com's chief product officer.
“If a dealership asks for reviews, most people are willing to post them,” Root says. “Foster that relationship.” He recommends dealers step up post-purchase marketing efforts in that way. Typically, a dealer spends a lot of money and effort trying to get the sale, but little on cultivating the customer post-purchase. But the study indicates only 25% of the time does a dealership or auto maker ask someone to “like” them on Facebook. Social Media, Web Review Sites Strongly Influence Satisfaction with Car Buying Process. The new study makes it clear car buyers want dealers to listen and help them make the right decision.
How satisfied you are with the process of purchasing your next vehicle will likely be influenced by whether – and where – you do your research online, according to a new study. Among the various brands, Lexus achieved the highest level of satisfaction among luxury brands but Mini wasn’t very far behind. Nearly 80% of all American car buyers go online during at least some part of the purchase process, according to the latest annual Sales Satisfaction Index from J.D. Power and Associates. And about a third of all shoppers rely on ratings and review sites to help them pick a dealer. Come Along for the Ride! “For years, new-vehicle buyers have accessed the Internet to research model information, vehicle features, configurations and pricing,” said Chris Sutton, senior director of the Automotive Retail Practice at J.D.
There’s a definite gender gap at work, Power’s SSI reveals. How the Auto Industry is Leveraging Social Media. Americans may not have the same taste for cars they once did — China is now the number one auto maker — but you'd never know that was the case based on how much people tweet about their rides. Salorix, a social media marketing firm, put together a report on Twitter trends about the US auto market.
It's one good example of the kind of insight that can be gained in any industry just by looking at trends on one social channel. Social Media Engagement at Scale This is where things get a bit trickier. Yes, it's good to know who are the most influential people out there tweeting about your products — it's just that monitoring so many people over such a wide area on so many topics turns out to be really hard to do in these, the early days of social media.
Salorix thinks it has a solution with its brand engagement and social marketing platform, and a couple of recent reports on the state of social media have them listed alongside names like IBM and Adobe. Who Tweets When + What it Means. Car Industry Making Social Media Headway. It is no secret that for some time now the automotive industry has struggled to sow sales success with social media.
American carmakers like GM and Chrysler have routinely been unable to parlay brand recognition and customer loyalty on social media into showroom sales. There’s no more quintessential, alpha male shopping experience than car buying. It’s probably the only one, and because car buying is a big ticket purchase, men traditionally prefer to go the brick and mortar route.
However, is social media changing car buying habits now? Salespeople and Social Media The auto industry is promoting a bout between salespeople and social media. Ford has shown more initiative and daring in the social media arena than other car manufacturers. Keys To The Mysteries of Social Media Car manufacturers are finding the keys to solving the mystery of social media. A blueprint for engaging car buyers on social media has been discovered. Image credit: kornette. Toyota Social Media Knowledge Center Illustration of a Car Buyer's Journey. 5 Tips for Managing Your Company’s Twitter Account. Digital Air Strike Study Finds Car Buyers Increasingly Rely on Social Networks and Review Sites during Dealership Selection Process | Automotive Social Media and Internet Lead Management – Digital Air Strike. A study of more than 1,600 car buyers and 600 automotive dealerships found that nearly 70 percent of recent car buyers said review sites influenced where they shopped.
Many buyers were also willing to drive long distances to purchase vehicles from dealers with positive reviews. Sunnyvale, CA (November 2nd, 2012) – Digital Air Strike™, the nation’s leading full-service automotive social media, online reputation, and lead-generation management company, today announced the results of its Fall 2012 Automotive Social Media and Reputation Trend Study. The study found that car buyers are increasingly using social media in the vehicle purchasing process. Furthermore, they are relying on review sites to determine which dealer to visit when shopping for a vehicle. Car buyers are willing to drive longer distances to get to dealers with positive online reviews. Additional key findings include: “Get Social or Go Home” Webinar Car Buying Decisions Increasingly Driven by Social Media Media Contact: Automotive Social Media and Internet Lead Management – Digital Air Strike.
First Social Media Blueprint for Engaging Car Buyers Released -- NEW YORK, Dec. 12. Automotive Social Customer Journey Graphic - Syncapse. (PRNewsFoto/Syncapse Corp.) NEW YORK, Dec. 12, 2012 /PRNewswire/ -- Syncapse Corp. today released a strategic guide to help the automobile industry navigate the complex maze of social media options available to them at each phase of the customer decision-making process. The company manages social performance for many of the world's most valuable consumer brands, and sees social media marketing as an increasingly indispensable means for engaging and acquiring customers, and growing loyalty. Its global clients include AB InBev, Amway, The Coca-Cola Company, Diageo, L'Oreal, Reckitt Benckiser and more. The newly published white paper, "Empowering the Automotive Customer Through Social Business Transformation," offers an actionable blueprint to help auto manufacturers, dealer networks and dealers capitalize on social media to drive value through every stage of the customer lifecycle.
A link to the free white paper is here: Contact: The Impact of Social Media on Car Purchasing: What Does the Data Really Tell Us? | Lindsey Auguste. There is huge debate in our industry regarding how influential social media really is in the car purchase cycle. Some venture to say that social media is the new way to sell cars, while others still think social media – and the Internet, for that matter – is just a fad. It’s times like these when we turn to the data to see what the true reach of this new platform is, but even there, we find conflicting information. At the 2011 DrivingSales Executive Summit, Dealer.com presented their study on social media: The Rise of Loyalty, Advocacy, & Influence: Social Media and the New Automotive Purchase Cycle, positively demonstrating the reach and influence of social media in the car buying process.
The research paper leaves you feeling energized about the possibility of social media and eager to dive deeper into the platform and potential opportunities. So who is right and who is wrong? What's the Question? Push vs. How and Where It Influences. PH28195-INFO (JPEG Image, 800 × 618 pixels) Study Says New Car Buyers Using Social Media to Help with Process. Cars Online 11/12 | Thought Leadership | Capgemini North America.
Internet, Social Media Play Integral Role in Car-Buying Process. The days when buying a new (or used) vehicle meant devoting entire Sunday afternoons to visiting dealerships, eating free hot dogs and kicking tires could be gone forever. In a global survey of more than 8,000 prospective car buyers, 94% of the respondents said they use the Internet as a research tool. At the same time, chatter about vehicles and dealerships on social media sites is carrying more weight in the car-buying process, according to the survey by the Paris-based consulting firm Capgemini. Some 71% of the respondents said they likely would purchase a vehicle from a particular automaker or dealer if they found positive comments posted on social media sites.
Conversely, 51% said they would be less likely to purchase a vehicle if they found negative comments posted on social media sites. As consumers increasingly rely on the Internet to make decisions about their vehicle purchases, they're spending less and less time eating free hot dogs and kicking tires at automotive dealerships.
Facebook Graph Search Could Be Its Greatest Innovation. If you ever used it, you know Facebook Search barely counts as such. It’s absolutely awful. As of Tuesday, however, it’s about to go from zero to hero. To understand how fundamentally better Facebook’s new Graph Search will be, just spend five minutes using the current excuse of a search engine. Yes, that’s right, it stinks. Sure, there’s some word-wheeling in there — where suggested results start appearing as soon as you type a few letters — but the quality of the results ain't great. it’s just an endless number of Facebook pages that have little relation to your query.
When I type in "friends in NY", my top result is "Best Friends Animal society – New York City. " Facebook’s Graph Search, though I hate the name, promises to change all that. Graph Search uses all that data we've been pouring into Facebook for the last eight years — all that wonderful structured data — and lets you search against it in pretty much any way you can imagine. Search Power You'll notice the focus on Likes. 4 Social Media Lessons From a Successful Food Truck. Before John, my husband-to-be, and I started our food truck in 2010, I cyber-stalked food trucks on the West Coast and in New York City to find out how they were using Twitter, Facebook, and Foursquare. For the most part, they posted their daily routes and specials of the day, and while that alone attracted them hundreds of customers, I knew that wouldn’t fly for us. Our town, Tallahassee, is mostly known for politics and football, and certainly doesn’t have the population of cities like Los Angeles and NYC.
We knew we were going to have to get creative. Though we were early adopters of Twitter and used Facebook when it was just a site for college students (the wonder years), up until 2010 we were merely bystanders of the social media sphere. But the food truck forced us to not only become active participants, but content creators, too. 1. SoLo (not to be confused with YOLO), a combination of social media and location-based technology, is the motto for food trucks. 2. 3. 4.
Study Says Twitter Is Fastest-Growing Social Platform in the World. Social-media-party.jpg (JPEG Image, 800 × 6902 pixels) Paid, Owned, Earned: A Strategic Business Model For Effective Social Media Marketing [INFOGRAPHIC] Twitter, Facebook, Instagram And The Geosocial Universe [INFOGRAPHIC] 100-social-media-stats.png (PNG Image, 792 × 4122 pixels)
Brian Honigman: 100 Fascinating Social Media Statistics and Figures From 2012. With Pinterest expanding its features for businesses, Instagram launching a Web version and Facebook continually expanding its advertising options, now is as good a time as ever to bolster your social media presence for the future. Before doing so, it's important to understand the data behind each social channel to gain insights into what works and what doesn't with your audience. Here are 100 of the most fascinating social media statistics and figures from 2012 that can help you better understand Facebook, Twitter, Instagram, Pinterest and Google Plus for the coming year. Facebook Statistics 1. Barack Obama's victory Facebook post was the most liked photo on Facebook with over 4 million likes.
(source: The Huffington Post) 2. 25 percent of users on Facebook don't bother with any kind of privacy control. (source: AllTwitter) 3. Twitter Statistics 21. Instagram Statistics 41. Pinterest Statistics 61. 97 percent of the fans of Pinterest's Facebook page are women. Google+ Statistics 81. 100 Amazing Social Media Statistics, Facts And Figures [INFOGRAPHIC]