How to Create a Movement the Movember Way. Since launching in 2004, Movember has grown into one of the world's largest men's health charities, raising more than $100 million during last year's moustache-fueled campaign. Along the way, the organization has continuously expanded its digital initiatives, launching mobile apps, viral videos, and partnering with major celebrities and brands to grow awareness for its annual month-long prostate cancer awareness drive.
We had a chance to catch up with Movember Co-Founder & CEO Adam Garone and Digital Strategist Kory Klem at SXSW. The duo shared with us some of the organization's secrets to success and offered advice to other groups looking to harness digital to raise more funding and awareness for their cause. Check out the video above to see the interview, and be sure to visit Mashable's Movember page, where we proudly raised $1,681 during the last campaign. Former Facebook PR Head Shares Strategy for Successful Launches. Startup SendHub Lets You Send Mass SMS to Students, Clients. "Email is an overburdened communication channel," says Ash Rust, cofounder of startup SendHub. SendHub solves the problem of sending mass messages to people and ensuring those messages are read. Currently, SMS on cellphones can be restricting — limiting the number of contacts you can reach with one message, Rust says. With SendHub, users can disseminate messages to up to 5,000 people at a time.
Sure, you can reach thousands via email, but SMS are much more likely to be read. According to a Juniper research report last year, 97% of text messages are read, with 90% read in the first 4 to 6 minutes — much higher compared to email read rates. SendHub has a text-to-join system. SendHub monitors feedback to ensure users don't spam people through the service.
The other cofounders are Garrett Johnson and John Fallone. The trio was able to fine-tune their idea at startup incubator Y Combinator located in Mountain View, Calif. Mashable covered a similar company in 2010 called TextMarks. 7 Ways to Create a Memorable Customer Experience With Social Media. Dave Toliver is the Director of Corporate Marketing at Angel, a leading provider of cloud based customer experience solutions. By developing innovative IVR, call center and voice applications that put the customer first, Angel is changing the way enterprises serve their customers. There's bad news and good news about the way consumers interact with brands on social media. The bad news? When customers complain on social media, those complaints can tarnish your brand's name for a wide audience faster than ever. The good news? Just as complaints travel at light speed thanks to social media, so do compliments.
If you think you’re not “on” or “doing” social media, you’re wrong. To help your brand do this, here are seven ways to create a memorable customer experience on social media. 1. Some companies are afraid to set up Facebook pages because they allow customers to comment, which means someone might write something negative. 2. 3. 4. 5. 6. Give your fans something of value on your page. 7.
What Kind of Startup Is Right for You? Nellie Akalp is the CEO of CorpNet.com, an online legal document filing service, where she helps entrepreneurs incorporate or form an LLC for their new businesses. Connect with Nellie directly on Twitter or visit her free resource center for more tips! Do you dream of the day you can start your own business? Take control of the reins, set your own schedule and make your own decisions?
In these days of economic uncertainty when layoffs and unemployment rates dominate the news, the idea of starting a business no longer seems all that much riskier than the traditional nine-to-five office job. Now that you've decided to take the plunge into entrepreneurial life, do you know how to choose the type of business that’s right for you? 1. Not sure where to focus? Create a list of skills that covers what you’re good at and areas where you’re a subject matter expert. 2. Worried that your business idea isn’t original enough? 3. OK. 4. There is some good news on the funding front. 5. 6. How To Instantly Find Out Which Startups Matter.
Want to know how to figure out what startups really matter? Delete everything from your phone. I’m being serious: just delete it. I’m assuming most readers will instantly think “uh, you’ve got to be kidding me”. That’s a rational thought, however I was forced to delete my phone this weekend when upgrading the iOS version on my iPhone, losing close to 1,000 photos and all of my apps. For you, I suggest you back up your photos and then do it: delete everything.
While Apple has tracked which apps I have, I actually felt a sense of relief: I no longer had all this clutter on my phone. For app addicts like me, we periodically browse through the app store when we’re bored in an attempt to find out useful ways to waste time. Only the most obsessive people take the time to clean up their apps (I’m looking at you Dann Petty). You instantly get down to basics and download the apps that matter most to you. Productivity Asana Asana has become our company’s to-do list/project management software. Chat.