Complete Beginner’s Guide to Content Strategy. You or someone you know wants to create content.
Awesome! But to what end? Content strategy helps us plan for valuable, viable content. We begin with publishing. To manage the digital workflow required to maintain an ever-increasing amount of content, publishers employ what’s (aptly) known as a content management system (CMS). Now, what if you or someone you know is getting ready to unleash content on the world. At this point, visual design—design of the actual website itself—is irrelevant. In this article, we’ll take a brief look at Content Strategy—that odd amalgamation of digital publishing, information architecture and editorial process that adds up to something infinitely greater than the sum of its parts. What is Content Strategy? “Content strategy plans for the creation, publication, and governance of useful, usable content,” says Kristina Halvorson, author of the book Content Strategy for the Web. Taking a step back, Lou Rosenfeld adds: Digital Publishing The Content Lifecycle. Getting to Grips with Content. Don’t let your content problems pile up.
Tackle them now! Now is the opportune time for us to start taking our content seriously. Over the past few years, there has been a surge in web devices that focus on portability and readability over processing power. With a changing attitude amongst key media players, content must no longer be ignored as a truly marketable asset. Editor’s Note: Some of you readers out there may find this post familiar; indeed, this post was published July 13th, 2010 under the title “Putting Content Back on Top.” In June 2010, The Times newspaper began charging for its online content, with editor James Harding stating that it was “time to stop giving away our journalism.” Framing an understanding If we are to convince clients and co-workers to promote the importance of content, we need to first do two things: Provide a common language for speaking about contentProvide the tools to initiate change.
What is Content Strategy? By Kasy Allen Published: November 14, 2011 Content strategy is more important than a lot of people think, but that’s mainly because of the hype that surrounds SEO.
Don’t get me wrong, SEO is super important for your entire site, but content is the oxygen that keeps your site alive. Think about a piece of paper that is shredded into a thousand little pieces, these pieces represent each page on your site. To help those pieces be more understandable, we’ll have to pour on some glue to mend them back together – that’s our SEO. But sometimes things get messy and we realize that we don’t actually need or want all of those thousands of pieces, because people don’t really like the dull, ugly pieces. So, we cut out the ugly pieces and we’re left with a beautiful, bright and shiny collage that even a child would appreciate (this analogy has gone too far). How do we make a beautiful, bright and shiny collage, a.k.a. A Content Strategy Toolkit.