Transmedia
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Networked Insights: The World’s 50 Most Innovative Companies in 2012 | Fast Company
Historically, an actuary would be the last person Hollywood would turn to for advice. But data junkies are the new A-listers, and the Ryan Gosling of the algorithmic set is Networked Insights. "Instead of just measuring what we did, we can pre-inform a gut feeling with empirical data," says founder Dan Neely, who is, yes, an actuary by training. By any measure, 2011 was a big year for the Chicago-based analytics firm. Highlights:
Your Life Is A Transmedia Experience
“Transmedia” has become the new buzzword for multi-platform narratives, but in the digital age, transmedia isn’t just how we consume entertainment narratives, it’s how we experience the narrati “Transmedia” has become the new buzzword for multi-platform narratives, but in the digital age, transmedia isn’t just how we consume entertainment narratives, it’s how we experience the narrative of our lives.
engaging audience
Blogs à lire
Video
Transmedia Revolution (en français)
SHOOT Directors/Producers Forum Panel: The Media Are The Message How agencies and production companies are adapting to a multi-platform world in terms of content creation and strategizing was discussed at SHOOT’s May 10, 2011 event at the DGA Theatre in New York City. SHOOT editor Bob Goldrich moderated a discussion featuring panelists: Kevin Roddy, chief creative officer of Publicis & Hal Riney, San Francisco; Doug Scott, president of OgilvyEntertainment; Gaston Legorburu, co-executive director/worldwide chief creative officer of SapientNitro; Marty Orzio, chief creative officer of Gotham, NY; and director Massimo Martinotti, principal in transmedia production company RedMagmaMedia. See full event story here .
SHOOT Directors/Producers Forum Panel: The Media Are The Message | The SPW Channel
Transmedia Lab | Blog | Transmedia, crossmedia, multimedia, plurimedia… What if we had to describe these notions to someone...
by Laurent Guérin , published on 29.11.2010 Transmedia, crossmedia, multimedia, plurimedia… What if we had to describe these notions to someone working in a completely different field. What if we had to break down this avant-guard mumbo jumbo to a notary or a 6-year-old child? Here’s the starting point proposed by Laurent Guérin (co-founder of citymoviz.tv and co-producer of Detective Avenue, who reviews the innovations of the last decade and the new behaviors they entail for 21 st century spectators in this article. The other evening, a notary friend that that I hadn’t seen in 10 years politely asked me what I’d been up to. “I create transmedia programs” I answered, after he’d shared a few of the latest divorce laws that had made the most impact in his field of specialty.
Literature
ARG
Navigating the World of Multi-Platform & Transmedia Rituals | PERSONALIZE MEDIA
I have been trying to find a really simple metaphor for clients, students and other industry professionals to help them better understand the complex world of multi-platform. Also completing the last few chapters of my Networked Media Storytelling book I needed a big but simple metaphor. One of the biggest issues I have faced over the years is rooted in the question “I tell stories on one or two platforms why do I need to reach out onto other platforms and how?”. I often reply with a long answer that falls into a few categories (1) Audience have fragmented 2) Business models have shifted (3) Engagement and social needs have altered (4) Have you noticed a general decline in traditional media? (5) Your stories can be improved exponentially if you ‘transmediarize’ them etc: I obviously leave the more fundamental ‘how to’s” to my consultations or workshops and a key element of that is what are the new platforms combined with how to design your story appropriately for them.
…than Agencies and Filmmakers. Why do transmedia professionals have a difficult time achieving authentic and fluid transmedia stories and why do ‘existing’ branded entertainment & digital agencies tend towards lowest common denominator, tried and tested formulaic cross media, more about PR, advertising and marketing than real ‘story’ focused engagement. Against this and rather paradoxically we have the ‘so-called’ audience/users actually telling their ‘life’ stories across platforms in a much more natural and engaging way. Having produced and studied cross media since 1997 (“What do Audiences Want” BBC pres) one very large and persistent problem has always been creating authentic transmedia stories – natural story arcs and bridges that lead you onward through a long format, multi platform experience. So why is this?
Producing Transmedia Stories – 10 Reasons why Audiences do it Better… | PERSONALIZE MEDIA
Video
We have told stories to each other since the dawn of human history. We instinctively organize our thoughts as stories. Well-crafted stories engage us, inform us, inspire us and – long after first hearing them – resonate with us. Stories have always carried messages and meaning for us long before writing, radio, film, television, or the internet helped us tell them.
Reading and Writing Transmedia | Digital Is ...
Transmedia Vasa Project Blog
The FotoAcademie is located in a number of different Dutch cities: Amsterdam, Eindhoven, Groningen, Nijmegen, and Rotterdam. The academie provides a comprehensive curriculum in photography working mainly in digital format.
Storytelling
About a year ago, we launched the Transmedia Artists Guild site and forum with high hopes. But due to a variety of factors, TAG hasn’t turned into the resource we wanted to create. So now we’re saying a fond farewell and shutting our doors. Part of the reason for shuttering TAG is that in the … Read more
Transmedia Artists Guild - New advocacy for new media.
It’s a “wink” to say that not all is what it pretends to be Also, as this picture shows, I’ve added it to the profile image (and on the Twitter profile too) and in the About page I’ve included the full project label (although slightly simplified from the original draft). For anyone interested in using the labels, you can download the Illustrator files (I saved them as CS3 for greater compatibility) here (remember to right-click and “Save As”:
Transmedia Labeling – Updated – Transmedia Storyteller
Business model
Examples of campaign
crowdfunding
transmedia activism
Scott Walker – Transmedia Groups/Events
A collection of links for the meetups, groups, and conferences focused to transmedia. Please contact me if I missed one, or you notice an error!conversations transmedias
transmedia
Contacts
Transmedia company
Each year I’m emailed by prospective students asking for information about universities in the USA and Europe that would be good for studying transmedia at the undergraduate or post-graduate level. Of course, the research approach you intend to use (are you researching narrative, game, interaction, marketing, media, art, and/or so on?) influences the choice; and one can study this area in just about every department at the post-graduate level. But attending universities with academics that are already familiar with the area would be a great help. So, I’m starting a resource page to assist those looking to pursue this area. I haven’t listed all the ones I’ve come across because I haven’t trawled through all my notes as yet, but I’m hoping this list may provoke contributions. I’ve included both current and old courses because the person involved or department may help those that inquire.
Transmedia @ Universities
[itvt] is pleased to present the latest edition of StoryCentric , our video column from Brian Seth Hurst , CEO of The Opportunity Management Company and former second vice chair of the Academy of Television Arts & Sciences. StoryCentric focuses on the business, technology and art of interactive storytelling, and highlights new technologies and other industry developments that have the potential to fundamentally change the way we create and interact with stories and narratives--in television and beyond. This edition of the column features the first installment of a two-part interview with Hieu Ho , executive producer of the Web series, " The Legion of Extraordinary Dancers" ("LXD") .