La Gamification ou l’avenir du web | Tanguy Goretti - Entrepreneuriat - IT - Business - Web Marketing - Startup. Recommended Transmedia Reading 6/15 | Transmythology. A few recent articles of note that are worth checking out: Digital Book World: Monetizing Cross-Platform Storytelling This is going to be a free webcast featuring representatives from JWT, Fremantle and Scholastic. It should be a fascinating listen, and will also act as a good precursor to this fall’s Storyworld conference. Shazam’s Second Act: Unleashing TV Content Online Not strictly transmedia related, but nonetheless a fascinating look at how a seemingly limited company is expanding its reach in terms of content and audience engagement. MIPBlog: Can Transmedia be a Cash Cow? Simon Staffans looks at how transmedia techniques can not only open up new digital revenue streams, but can fundamentally facilitate the development process.
Comcast Taps Facebook for Enhanced TV Experience - Hollywood Reporter Again, this is something worth reading about more for its creative (and commercial) potential over the next decade than what it is likely to constitute in the immediate future. Like this: In Which I Introduce Myself | J.C. Hutchins: New Fiction And Author Updates. It is my earnest hope that a mutual friend's tweet or Facebook post brought you here. I appreciate your curiosity for clicking that link -- and since I also appreciate your time, I'll be quick. I'm J.C. Hutchins. I'm a freelance storyteller. I'd like to work with you. I write transmedia experiences, novels, screenplays and more, all for hire. My original stories have been enjoyed by tens of thousands of people in more than a dozen countries. I also help craft multimedia marketing campaigns that create memorable connections between people and products. I've worked with pioneers in the transmedia storytelling space such as Jordan Weisman, and agencies that innovate branded storytelling experiences such as Campfire.
Do you need a fleet-footed creator to help your company or client achieve its business goals? And please, introduce yourself. Thanks again for your curiosity and consideration. La vie secrète des adolescents dans les réseaux sociaux. Yann Leroux revient sur un texte de danah boyd et Alice Marwick, où elles y expliquent que les jeunes sont soucieux de leur vie privée, contrairement à ce que les adultes pensent. Les adolescents se soucient peu de leur vie privée. Ils auraient la fâcheuse tendance à partager n’importe quel contenu avec n’importe qui. Ils ne prendraient pas suffisamment en compte que ce qui est écrit aujourd’hui peut être retrouvé demain, et ils auraient même la légèreté d’ignorer que 10 ans plus tard, des contenus en ligne pourraient leur coûter un emploi. Un texte de danah boyd et Alice Marwick – La vie privée dans les réseaux sociaux, les attitudes, pratiques et stratégies des adolescents [PDF] – fait le point sur les pratiques adolescentes en ligne.
La vie privée est d’abord une histoire d’espace. L’espace privé n’est pas nécessairement un espace physique. Double discours Elles donnent un exemple qui est d’autant plus parlant que le procédé est souvent utilisé par les formateurs. Context is king 1. 2. DemandCon: Why Storytelling Drives Demand Generation [Video] — It's All About Revenue. Jeff Ernst would like you to know that people don’t give a hoot about your product. They care about why you bothered to build it, package it and sell it. Ernst, a Principal Analyst at Forrester Research, who spends the majority of his time talking to CMOs, dedicated his entire presentation at DemandCon today dispelling what he considers common myths of marketing. One that really hit a chord: People are naturally moved by your company’s products. “People don’t buy into your product. They buy into your approach to solving their problem,” Ernst intoned.
Too often, marketers miss the mark by putting all their resources into the benefits of a product, rather than the passion and ingenuity that fueled the creation of that product in the first place. Ernst remedy for this? Storytelling, Ernst argued, is what moves a company from just another seller in the marketplace, to a compelling thought leader; an organization that is driving change and challenging long-held conventions.