Examples of campaign

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L o g l i n e „ W h o w i l l s a v e D i n a F o x x ? “ i s a n e w t r a n s m e d i a c r i m e - t h r i l l e r w h i c h t a k e s p l a c e o n T V , o n l i n e a n d i n t h e r e a l w o r l d . A 5 0 - m i n u t e T V m o v i e e n d s s u d d e n l y w i t h a c l i f f h a n g e r .

stage - The Pixel Lab 2011-Dina Foxx

http://www.slideshare.net/tishna/tpl-2011-dina-foxx

TILT

http://enthusiast.bg/tilt/ TILT e история за филмите, в които ни вкарва любовта и филм за историята на една обсадена любов.
http://www.guardian.co.uk/technology/2011/aug/07/digital-media-storytelling-internet

Storytelling: digital technology allows us to tell tales in innovative new ways | Technology | The Observer

The Edinburgh international book festival begins this week, featuring a fortnight of storytelling and literati self-promotion.
http://www.linkedin.com/groups/Black-Helix-Alternate-Reality-Game-3770563%2ES%2E60302992 The Black Helix is an Alternate Reality Game (ARG) in which players will become part of an unwritten story, as once it is complete, it will be published as what we believe to be the first crowd sourced ARG fiction novel. The players' alias names, information, research and sub plots that develop over the period of the game, will all be integrated into the final story to create a unique transmedia book that all players will ultimately feel truly part of. The Black Helix is one of the largest Alternate Reality Games to come out of Northern Ireland and over the period of four weeks the Black Helix will engage players into an interactive narrative full of games, phone calls, real world tasks and a final role playing event.

The Black Helix Alternate Reality Game - Join the hunt! | LinkedIn

BBC is launching its new miniseries The Code , hosted by Professor Marcus du Sautoy, in late July. The program will be complemented by an interactive treasure hunt that integrates puzzles into the show’s content. If you live in the United Kingdom, send your address to code@bbc.co.uk for a chance at receiving one of 2 10 (1,024) items in the mail that will kick off the experience.

Get Clued In to The BBC Code Challenge | Magazine | Wired.com

http://www.wired.com/magazine/2011/06/get-clued-in-to-the-bbc-code-challenge/
http://www.digitalbookworld.com/2011/storytelling-gets-an-upgrade-interaction-illustrated/

Storytelling Gets an Upgrade: Interaction Illustrated | Digital Book World

By J.C. Hutchins, Novelist and Transmedia Storyteller
The Tulse Luper Suitcases is a multimedia project by Peter Greenaway , initially intended to comprise three "source" and one feature films, a 16-episode TV series, and 92 DVDs, as well as Web sites, CD-ROMs and books. Once the online Web-based portion of the project was completed: the "winner" having taken a trip following Tulse Luper 's travels (and often imprisonment) during his first writings about the discovery of uranium in Moab, Utah in 1928 to his mysterious disappearance at the fall of the Berlin Wall in 1989.

The Tulse Luper Suitcases - Wikipedia, the free encyclopedia

http://en.wikipedia.org/wiki/The_Tulse_Luper_Suitcases

Thomas Dolby Debuts The Floating City Transmedia Game | Business Wire

LONDON--( BUSINESS WIRE )--Best known as the singer/synthesist behind the Top 5 smash hit “She Blinded Me With Science” and as the co-inventor of the Beatnik polyphonic ringtone engine, Thomas Dolby today announced his latest creation: The Floating City is a rich transmedia game with a living world that changes and reacts to player contributions. http://www.businesswire.com/news/home/20110622006527/en/Thomas-Dolby-Debuts-Floating-City-Transmedia-Game
http://transmythology.com/2011/06/23/pottermore-initial-observations/ As anticipated, Pottermore – the new Harry Potter “product” teased for several days on the internet – is a community for fans of the fantasy novels and movies. For fans, the prospect of new expository content and narrative detail around the existing canon, interaction with JK Rowling, and some basic gamified “reward” elements is an enticing prospect.

Pottermore: Initial Observations | Transmythology

Musical celebrities were all over Cannes this year, but only Jay-Z is actually picking up hardware. New York agency Droga5 continued its hot streak at the Cannes International Festival of Creativity with big wins for its Bing/Jay-Z "Decoded" campaign in the key Titanium/Integrated Lions category. The campaign won the Integrated Grand Prix and nabbed a Titanium Lion, winning over a jury that was “looking for the bravest idea.” The Titanium Lion was launched in 2003 to recognize emerging forms of brand work that wouldn’t neatly fit into the existing award categories; the Integrated Lion was added in 2005, though the definition of what falls under each title has been fluid. Jury chair Bob Scarpelli, the chairman of DDB Worldwide, acknowledged that the definition of an integrated campaign has shifted and that today, “the best ideas are integrated into culture.” http://www.fastcocreate.com/1679205/jay-z-decoded-wins-integrated-grand-prix-and-titanium-at-cannes

Jay-Z "Decoded" Campaign Wins Integrated Grand Prix And Titanium At Cannes | Fast Company

Sundance Program description: A mysterious virus begins to affect the adults in a small rural town, and the youth soon find themselves cut off from civilization, fighting for their lives.

Lance Weiler :: story architect of film, tv and games » Case Study – Pandemic

Kaiser Chiefs will be playing at this years Ibiza Rocks and Mallorca Rocks! Find out more info and buy tickets below: IBIZA - http://bit.ly/yyCiu0MALLORCA - http://bit.ly/x0uDra

Kaiser Chiefs - Create your album

Game of Thrones Gets Interactive on HBO Go — Online Video News

HBO is giving viewers another reason to tune into its shows on its TV Everywhere portal: The premium cable network has added a number of interactive features to episodes of hit fantasy series Game of Thrones on HBO Go .