Examples of campaign
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TILT
TILT e история за филмите, в които ни вкарва любовта и филм за историята на една обсадена любов.
Storytelling: digital technology allows us to tell tales in innovative new ways | Technology | The Observer
The Edinburgh international book festival begins this week, featuring a fortnight of storytelling and literati self-promotion.BBC is launching its new miniseries The Code , hosted by Professor Marcus du Sautoy, in late July. The program will be complemented by an interactive treasure hunt that integrates puzzles into the show’s content. If you live in the United Kingdom, send your address to code@bbc.co.uk for a chance at receiving one of 2 10 (1,024) items in the mail that will kick off the experience.
Get Clued In to The BBC Code Challenge | Magazine
Storytelling Gets an Upgrade: Interaction Illustrated
By J.C. Hutchins, Novelist and Transmedia StorytellerThe Tulse Luper Suitcases is a multimedia project by Peter Greenaway , initially intended to comprise three "source" and one feature films, a 16-episode TV series, and 92 DVDs, as well as Web sites, CD-ROMs and books. Once the online Web-based portion of the project was completed: the "winner" having taken a trip following Tulse Luper 's travels (and often imprisonment) during his first writings about the discovery of uranium in Moab, Utah in 1928 to his mysterious disappearance at the fall of the Berlin Wall in 1989.
The Tulse Luper Suitcases
Thomas Dolby Debuts The Floating City Transmedia Game
LONDON--( BUSINESS WIRE )--Best known as the singer/synthesist behind the Top 5 smash hit “She Blinded Me With Science” and as the co-inventor of the Beatnik polyphonic ringtone engine, Thomas Dolby today announced his latest creation: The Floating City is a rich transmedia game with a living world that changes and reacts to player contributions.
Musical celebrities were all over Cannes this year, but only Jay-Z is actually picking up hardware. New York agency Droga5 continued its hot streak at the Cannes International Festival of Creativity with big wins for its Bing/Jay-Z "Decoded" campaign in the key Titanium/Integrated Lions category. The campaign won the Integrated Grand Prix and nabbed a Titanium Lion, winning over a jury that was “looking for the bravest idea.” The Titanium Lion was launched in 2003 to recognize emerging forms of brand work that wouldn’t neatly fit into the existing award categories; the Integrated Lion was added in 2005, though the definition of what falls under each title has been fluid. Jury chair Bob Scarpelli, the chairman of DDB Worldwide, acknowledged that the definition of an integrated campaign has shifted and that today, “the best ideas are integrated into culture.”
Jay-Z "Decoded" Campaign Wins Integrated Grand Prix And Titanium At Cannes | Fast Company
Sundance Program description: A mysterious virus begins to affect the adults in a small rural town, and the youth soon find themselves cut off from civilization, fighting for their lives. How fast is the virus spreading?
Lance Weiler :: story architect of film, tv and games » Case Study – Pandemic
Millennium series
The Millennium series consists of three bestselling novels , originally written in Swedish , by the late Stieg Larsson (1954–2004).
“See it again for the first time” – Star Wars, la saga d’une œuvre inachevable | iGénération(s)
“George Lucas est l’Abel Gance du XXIème siècle”. Cette phrase que j’ai entendu d’un membre de la rédaction d’Allociné.com résume parfaitement la situation dans laquelle se trouve le créateur de la saga Star Wars, depuis longtemps élevée au rang d’œuvre essentielle du cinéma.