typography
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Typography is a huge part of design and design is a huge part of type. You can’t just throw text on a page, it has to be laid out and organized in a clean way that adds to the information being presented.
11 Essential Tips for Good Print Typography | Spoonfed Design
Typography
Typography (from the Greek words τύπος (typos) = form and γραφή (graphe) = writing) is the art and technique of arranging type in order to make language visible. The arrangement of type involves the selection of typefaces , point size , line length , leading (line spacing), adjusting the spaces between groups of letters ( tracking ) and adjusting the space between pairs of letters ( kerning ). Type design is a closely related craft, which some consider distinct and others a part of typography; most typographers do not design typefaces, and some type designers do not consider themselves typographers. [ 3 ] In modern times, typography has been put into motion—in film, television and online broadcasts—to add emotion to mass communication. [ 4 ]