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Content Production. Social Media. 5 tips for writing emails that get opened (and read) | The Vtiger Blog. Social networks like Twitter and Facebook may have jumped to the forefront of online discourse, but email remains the most consistent way to communicate with active or potential customers. Businesses of all sizes need to craft mailing lists that add value to readers and avoid the pitfalls of spam. More messages than marketers would like to admit that go out to a mailing list end up being deleted or forgotten without every being opened or read. This can hurt your business in the long run as customers become less engaged with your brand. It’s critical to keep your list interested in what you have to say. Make it useful Every message you send should have a simple, clear, and actionable purpose. Information in emails should take advantage of HTML formatting without being too cumbersome to navigate or read. Keep in mind that HTML used badly can land your email in spam.

When it comes to hyperlinks, you should integrate them well into your email marketing with clear colors or buttons. Developing a Content Strategy. Wie Sie Content Curation für Ihre Kommunikationsstrategie nutzen können. How Content Strategy and Content Marketing Are Separate But Connected. Untitled. How to Build a Smart Yet Simple Social Media Marketing Plan [Template] Content-Syndication nutzen & richtig umsetzen - SISTRIX. Begriffsdefinition Content-Syndication Unter Content-Syndication ist die Mehrfachverwendung von medialen Inhalten zu verstehen. Artikel, Interviews, Blogbeiträge, Studien sowie jede Form von Text zählen genauso zu diesen medialen Inhalten, wie z.B. Infografiken, Videos, Podcasts usw. Jemand der Content-Syndication betreibt stellt seinen Inhalt, dessen Urheber man ist, Dritten zur Wieder- oder Weiter-Verwertung zur Verfügung. So verfasst und publiziert man beispielsweise einen Artikel erst auf seinem eigenen Blog, um ihn dann einige Tage oder Wochen später auf einer anderen Website mit vll. mehr Reichweite oder einer größeren Zielgruppe erneut zu veröffentlichen.

Dieser Prozess wird Content-Syndication genannt. Content-Syndication als SEO-Strategie nutzen Die Möglichkeit seine eigenen Inhalte durch Content-Syndication einem größeren Publikum zugänglich zu machen ist, wenn richtig umgesetzt, eine gute SEO-Strategie. Tipp: Linkaufbau-Strategie mittels Content-Syndication anhand eines RSS-Feed. Fotorecht, Urheberrecht, Datenschutz im Verein. Bei Fotos ist immer zwischen dem Urheberrecht des Fotografen und den Persönlichkeitsrechten der abgebildeten Personen zu unterscheiden. Für eine Veröffentlichung muss beides konkret vom jeweils Betroffenen vorliegen, wenn sich nicht eine Erlaubnis aus einem Gesetz ergibt. a) Urheberrecht des Fotografen Es gilt der Grundsatz: ausnahmslos an jedem Foto entsteht ein Urheberrecht, auch wenn es ein noch so banaler Schnappschuss ist. Um ein Foto veröffentlichen zu dürfen ist daher Grundvoraussetzung das Einverständnis des Fotografen. b) Persönlichkeitsrechte der Abgebildeten Schwieriger ist es meist, die Rechte der abgebildeten Personen zu klären.

Allerdings gibt es eine Reihe von gesetzlichen Ausnahmen, die eine Veröffentlichung von Personenfotos auch ohne Einwilligung erlaubt. Prominente (Personen der Zeitgeschichte) dürfen im Rahmen von Berichterstattung über aktuelle Ereignisse ohne Einwilligung abgebildet werden. C) Fotos im öffentlichen Raum d) Einzelfragen aus der Praxis: Wie bzw. B2B content marketing - Velocity Partners. Our content marketing programs often combine these pieces: A Content Audit In which we figure out all the assets you’ve already got, in whatever format or state. (Hint: you’ve got a lot more than you think).

A B2B Content Playbook In which we nail your goals, personas, priorities and gaps in the market, then turn them into action plans, editorial calendars and KPIs. B2B Content Creation Where we come up with ideas for killer content, then write it, design it, produce it and buff it up with a soft, dry chamois. Content Distribution Driving your content to market – and your market to your content – using social media, search marketing, email, pay-per-click, banner campaigns… whatever. Lead Nurturing Using marketing automation to move prospects along until they’re sales-ready. B2B Content Analytics Setting up the right metrics and the best ways to track them, whether that means Google Analytics, Salesforce, Marketo, Radian 6 or SEOmoz.

Content Audit: Grundlage der Content Strategie + Content Audit Vorlage | morefire. Das Content Audit dient als Bestandsaufnahme aller aktuell vorhandenen Webinhalte einer Domain und definiert somit den Status Quo. Auf dieser Grundlage können wichtige Entscheidungen bzgl. der zukünftigen Content Marketing Strategie getroffen und die Potenziale größerer Content Marketing Kampagnen eingeschätzt werden. Welche Ziele sollte man für ein Content Audit und die einzelnen Webinhalte festsetzten? Was für Daten sollte man hierbei erfassen und wie ist ein Content Audit eigentlich aufgebaut? Wie sieht das technische und praktische Vorgehen bei der Erstellung aus und welche Ergebnisse kann man aus der abschließenden Analyse ableiten? Diese Fragen sollen in diesem Blogbeitrag beantwortet werden. Eine Excel-Vorlage befindet sich am Ende dieses Beitrags und steht zum Download bereit. Also los geht’s… Bevor man für eine Webseite mit der Erstellung von Inhalten Ziele des Content Audits Aus Marketingsicht können aber auch andere wichtige Ziele definiert werden.

Content ID ( Tool: Gehirn ) Content Audit: In 3 Schritten den Nutzen deiner Inhalte steigern. Ärgert es dich, wenn dein Content nicht in den ersten Suchergebnissen auftaucht? Wenn es scheint, als würde sich die harte Arbeit nicht auszahlen? Mich schon, aber ich habe dieses Problem eher selten. Warum? Weil ich einen anderen Ansatz verfolge ... Viele Blogger und Content Marketer produzieren immer nur neue Inhalte um Aufmerksamkeit und zusätzlichen Traffic zu generieren. Die Absicht bereits publizierten Content zu optimieren fehlt hingegen komplett. Wie du durch die historische Content-Optimierung das volle Potenzial deiner Inhalte ausschöpfen kannst, habe ich bereits beschrieben. Viele Argumente sprechen dafür, aber nur wenige dagegen.

Wann fängst du an? Dich erwarten in den nächsten 10-15 Minuten (je nach dem wie schnell zu liest) folgende Aspekte eines Content Audits: Definition & ZieleVorteile & NachteileEine grundlegende MethodikEin 4-Punkte-Aktionsplan für danach Was ist ein Content Audit? *), ist ein Audit ein essenzieller Eckpfeiler der Content Strategy. Es kommt noch besser ... How to Create Pillar Content Google Will Love.

Infographic: A guide to content mastery. Bootstrap Business: 4 Tips To Optimize Your Email Marketing. As a descendant of direct marketing in the snail mail world, email marketing has become the method of choice for those looking to boost sales of their product or service. It is a super-fast and easy way to reach out to people quickly and effectively. Email marketing might not be new, but it has been proven to be effective time and time again. Stick the following four tips in your digital tool belt to make this workhorse perform better than ever. 1.

Incentivize Successful inbound marketers already know that the secret to the click lies in the subject line. You’ve read the long vs short argument, but here’s something that might be even more important. ---I hope you enjoyed this article about ways to maximize your email marketing results.Interested in more articles about making email work for you? Share This Blog Post On Social Media: A Winning Formula to Create Compelling B2B Content. Today you’d have to look hard to find a brand that doesn’t have a blog on its website and is not producing at least some content. Oversaturation is a reality and more and more marketers are finding it harder to succeed with content marketing. This year’s Content Marketing Institute B2B report found that 76 percent of brands say they have only limited or no success with content marketing. These results are startling when you consider the sheer amount of content being published by brands every day. If only a little fraction of it achieves its goal, is it worth the time and money that goes into it?

Yet, for a small minority of brands, creating content is extremely successful and worthwhile. So what is it that those brands are doing right, and how can you do that, too? To understand what differentiates winners from losers, first, you need to understand where so many brands go wrong. Why Your Content Isn’t Working Here are just some of the commonly cited reasons for B2B content marketing failure: 5 Pitfalls to Avoid While Building Your Content Marketing Strategy. Content marketing is an effective strategy for building a strong online presence. In fact, it is cost-effective too. As per Demand Metric, content marketing costs 62% less than outbound and generates 3x the leads.

With a customer-centric content strategy, you can drive great marketing results. The formula to devising better content strategies lies in creating content which is useful and also unique. Here are 5 pitfalls to avoid when building your content marketing strategy: 1. If you are saying the same things as everyone else, you are not providing any unique value to your readers. In fact, with poor content, it becomes difficult to find an audience at all. A common mistake committed by brands while creating content is that they focus on describing the problem when the audience is actually looking for a solution. So the key is to introduce the pain-points while answering the “How-to” part. 2.

The first step of any marketing strategy involves understanding your target audience. 3. 4. 5. Content repurposing tools you’ve never heard of (but should be using) in 2018. We can bet you’ve read lots of expert roundups listing tools and tips to boost your content marketing. But how many of those do you come away from feeling like you’ve actually learned something new? Well, we hope that this post will be different! Recently on the Quuu blog, we’ve been discussing how and why you should continually repurpose your top-performing content. To wrap up the discussion, we asked nine super qualified content marketers (all legitimate professionals in their field, rather than self-proclaimed gurus/ninjas/chosen ones) to share their favourite content repurposing tools and strategies for making the most of every piece of content they create.

Read on for some original ideas and actionable approaches that you can implement in your content strategy today. Brittany Berger , B2B Content Strategist I really love using Airtable for building an organized content database that helps me keep track of breaking down larger pieces of content into smaller repurposed pieces. Wie Sie Akquise E-Mails zur erfolgreichen Kundengewinnung schreiben.

Wie oft haben Sie schon eine Akquise E-Mail geöffnet und sie bereits nach dem Lesen der ersten Zeile in den Papierkorb verschoben? Oder haben Sie sie vielleicht gar nicht erst angeklickt? Das passiert täglich mit unzähligen E-Mails, die Sales Mitarbeiter aller Firmen an potentielle Kunden versenden. Dabei haben diese E-Mails alle nur ein Ziel: eine Antwort des Empfängers.

Zum Glück gibt es einige Tipps, mit denen Sie die Wahrscheinlichkeit erhöhen, dass Ihr Prospect auf ihre Mail reagiert. Wir haben Sie für Sie zusammengefasst. Egal ob es um das Prospecting, eine Terminvereinbarung, die Leadgenerierung oder das Networking geht, ob Sie Follow-Up E-Mails verschicken oder auf Referrals abzielen - die Grundsätze einer guten Vertriebs-E-Mail verändern sich nicht. Betreiben Sie effektive Recherche Würden Sie einen Marathon laufen, ohne dafür trainiert zu haben? Das gleiche Konzept gilt für Sales E-Mails: Vorbereitung ist die halbe Miete. Überzeugen Sie mit der Betreffzeile Fazit Foto: How to Tell Your Digital Brand Story – Digital Branding Institute. Your brand is more than a collection of products and services. Your brand has a story, and you need to tell it! Think about the digital brand story that Facebook conveyed in its early days to differentiate itself from sites like Friendster and Myspace.

Sure, the product was better, but the story of a social network being created in a Harvard dorm room was quite enticing. Mark Zuckerberg has a story of how Facebook came to be. Unfortunately, Tom from MySpace did not adequately establish a digital brand story. Mark’s story was widely known while Tom’s story was a mystery to most people. Perhaps this is why Facebook remains the premier social network and MySpace is not. Facebook and MySpace are good examples to compare and contrast digital band story development. Like Zuckerberg and Facebook, to come up with your own product-story, think about your brand’s roots, what you do for people, and how your brand experience is different (and better).

Why? What does your digital brand story look like? Building Your Content Marketing Strategy with ELEVATE framework. And you should define your goals for each stage of the funnel. Here are some examples of stage-specific content goals: Awareness If your target audience (or people that have access to your target audience) are not aware of you, they can’t do business with you. So although it would be nice to think only about conversion, it is important to fill the top of your funnel with potential prospects. Here are some example goals for the awareness stage: Influencer relationships – Make a list of the top influencers in your industry and assess their level of awareness of what you do.

Backlinks from quality sites – Getting inbound links from high profile industry sites is an important awareness stage goal. If your content is really good, you’ll get inbound links organically. Generated traffic – Most marketers look at their website traffic as a measure of how effective they are at attracting an audience. Engagement on site – How successful are you at keeping your visitors’ attention? Consideration. Content Marketing Strategy: A Complete Guide for SaaS Companies - Animalz. Content marketing has become very popular in the last decade. But for all that growth, there seems to be more noise and lower quality than ever. What we’re seeing is an influx of spending and a massive increase in content creation, but a lack of content marketing strategy.

Content is a significant investment in your marketing. It also takes time to pay off, which is where many SaaS companies get into trouble. Unlike paid acquisition channels, you can’t turn content on and off. It takes months, even years, to build momentum. If you’re going to spend that much time working on a blog, you better have a content marketing strategy. The Elements of a Content Marketing Strategy A content marketing program is only as good as the strategy behind it. 1. Your target readers should be living, breathing people, not fictitious personas.

It’s important to use real people and not fictitious personas because it affects your approach to creating content. Be thoughtful about the personas you create. 2. 3. 5 Best course creation tools for monetizing your knowledge online. Top Social Media Tactics To Generate B2B Leads. 10 Surefire B2B Lead Generation Tactics For Social Media Social media has over the past few years become the major marketing tool for many businesses, thanks to its effectiveness not only in lead generation but also boosting conversions and sales.

The truth, however, is that for a long time, many B2B companies have been adamant in adopting social media as compared to a majority of B2C businesses like retail stores that have fully understood the potential of social media marketing and fully adopted it. Surprisingly, more and more B2B companies are seeing the light and started using social media as one of the smartest lead generation tactic. According to some recent study statistics, about 87% of B2B companies rely on social media outreach to generate more leads for their businesses with a majority of the companies averagely using about 6 social media platforms! 39 Actionable Ideas For Driving Traffic To Your Website.

Content marketing round-up: the best articles of 2017 in content marketing. KB Versand. Scheiß auf die Reichweite! Personyze | Personalization, Behavioral, Geo-Location, Targeting, A/B and Multivariate Testing. The future of B2B marketing: ABM and AI. Don’t Settle for Organic; Amplify Your Content. Publish and distribute press releases | Digital PR | Mynewsdesk. Free Infographic Maker. Block Posters - Create large wall posters from any image for free! 17 Fantastic Infographic Generators!

Email Maturity Model | Pure360. 12 ways to automate and systemise 95% of your blog promotion strategy. B2B Buyers' Content Habits and Preferences | Marketing Charts & Data. Die ultimative Anleitung, um Blogartikel zu schreiben, die deine Leser lieben werden. Bloggen. Blog schreiben! So geht es! | Bloggen für Blogger. 7 Tipps für den erfolgreichen Blogartikel: Struktur und Leserlichkeit. Editorial Calendar Tools and Templates | Content Marketing Institute. Website Boosting das Magazin für SEO | SEM | USABILITY | E-COMMERCE. Kostenlose Bilder & Stock Fotos · Pexels. Noun Project. Packages - Piktochart Infographics. HTML Email Templates | Campaign Monitor.

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