Pervasive Entertainment Times. Droga5. Jay-Z’s Transmedia Memoir. The launch of ‘ Decoded ‘, a memoir by Jay-Z , will be preceded by a campaign that allows you to read and experience reproductions of entire pages from the book in several locations cited in the biography. While about half of the pages will be displayed on traditional billboards, the rest will be printed on quirkier forms of outdoor media, such as at the bottom of a hotel swimming pool, or on the felt of pool tables in a pool hall – locations specifically cited on those pages of the book. Those pages will pop-up in cities including New York, Los Angeles, New Orleans, Miami and London, until November 16 – when “Decoded” is published. The location for the pages can be determined by searching at Bing.com/Jay-Z , which will also function as home base for an online scavenger hunt.
Players will follow clues to arrive at the general vicinity of pages, with a ‘proximity meter’ indicating when they’re getting closer.