How LinkedIn Has Changed the Way Comments are Displayed on Posts (and Why That Matters) You may not have noticed, but the order of comments on posts within your LinkedIn feed - both long-form posts and updates - has changed this year.
It's not blatant, but much like their algorithm-fueled feed listing, your LinkedIn comments feed will now also appear out of chronological order (unless you specifically switch it to 'Recent'). And there's good reason for that. As explained by LinkedIn, back in 2016, they sought to re-order comments to boost engagement. Rather than displaying them in the order in which they'd been posted, LinkedIn prioritized the listing based on engagement - those comments with the most Likes and/or replies appeared first. The idea behind this was that this would surface the most relevant comments - and it did, to a degree. (1) 1 Hour Nature Sounds-Relax-Birds Singing-Vogelgesang-le chant des oiseaux-Bird Song. 23 Benefits of Social Media for Business.
What are the benefits of using social media for business?
Consider that there are now more than 3 billion using social networks across the globe. And these people are using social to engage with brands. Sherpa Marketing found that more people follow brands on social media than follow celebrities. On Instagram alone 80 percent of people follow at least one business. If you’re not taking advantage of social, you’re missing out on a fast, inexpensive, and effective way to reach almost half the world’s population. Let’s look at the many ways in which social media can help you connect, engage, and grow your business. Don't use the Share button on LinkedIn: like and comment instead.
Liking and commenting is much better for LinkedIn engagement Most people think that using LinkedIn’s Share button is a good way to spread the word about posts they like or find useful.
But LinkedIn shares don’t receive many views. In fact, sharing a LinkedIn post is about the worst way for you to help it succeed. A much better approach is to click the Like button and add a meaty comment. What’s the best way to boost the visibility of a LinkedIn post? How to Improve Your LinkedIn Engagement. Don't use the Share button on LinkedIn: like and comment instead. Liking and commenting is much better for LinkedIn engagement Most people think that using LinkedIn’s Share button is a good way to spread the word about posts they like or find useful.
But LinkedIn shares don’t receive many views. In fact, sharing a LinkedIn post is about the worst way for you to help it succeed. A much better approach is to click the Like button and add a meaty comment. 23 Stellar Social Selling Statistics To Know In 2020. The Ultimate Guide to Social Selling. 2020 Edelman-LinkedIn B2B Thought Leadership Impact Study_U.S. How to Use LinkedIn Video to Acquire More Customers. 5 LinkedIn case studies that got results for zero spend - Our Social Times - Social Media for Business. Facebook.
Twitter. Snapchat. While other social networks stumble around in varying states of identity crisis, LinkedIn knows exactly what it’s about: a social platform for business networking – and the only one of its kind. That turns some marketers off. After all, LinkedIn’s users are only there to make new connections, trumpet their professional skills or find a job, right? LinkedIn can be a fabulous stage for generating leads, recruiting top talent and improving brand awareness. And if you won’t take our word for it, take a look at these five case studies. 1. Never underestimate the creative minds of the masses. Beroe Inc. leverages LinkedIn to launch procurement intelligence. Corporate Visions Case Study. Finkelman Law. New IDC Study Reveals That the Most Senior and Influential B2B Buyers Use Online Social Networks in Their Purchase Process. FRAMINGHAM, Mass.
--(BUSINESS WIRE)--A recently completed Social Buying Study from International Data Corporation (IDC) concludes that 75% of the business-to-business (B2B) buyers studied and 84% of C-level/vice president executives use social media to support purchase decisions. “As the use of social networks expands, the gap between companies that use social networks for buying and selling and those that do not will widen, creating a significant disadvantage for companies that lag behind”Tweet this According to the findings of this global study, B2B buyers most active in using social media to support the buying process were more senior and had 84% bigger budgets, made 61% more purchase decisions, and had influence over a greater span of purchase decisions than those buyers who did not use social media to support their purchase process. How the LinkedIn Algorithm Works And How to Make it Work for You.
LinkedIn’s algorithm tends to fly under the radar—save for the #broetry blip last year.
But it’s not for lack of news. Over the past two years, updates to the LinkedIn algorithm have spurred a more than 50% increase in viral activity. More than two million posts, videos, and articles are now filtered, ranked, and displayed in the feeds of LinkedIn’s 645+ million members. What accounts for this algorithmic-driven uptick? According to Pete Davies, LinkedIn’s senior director of product management, the mantra of the feed is “People you know, talking about the things you care about.” This guiding principle is simple in theory and in practice, at least once you understand how the LinkedIn algorithm works.
Elevate. The amazing multiple benefits when an employee shares content. As a marketer, it’s easy to think of employee sharing as just bonus distribution – a quick and easy way to extend the reach of your content.
That’s true, of course, but it also risks missing the point – and undervaluing the contribution that your employees can make to B2B content marketing success. Employee advocacy spreads ownership of your content strategy across your organisation, enlists skills and influence from everyone, and rewards them by increasing their own reputation and effectiveness in return. It’s when you engage your employees with these benefits that advocacy really starts to take off. Employee sharing’s outsized contribution to content effectiveness How big a difference can employee advocacy make to content marketing effectiveness? Research from LinkedIn shows that, when employees share content, they typically see a click-through rate that’s double that of their company.
Official guide to employee advocacy ebook. 16 LinkedIn Statistics That Matter to Marketers in 2019. This year’s LinkedIn statistics paint a rosy picture, and we’re not surprised.
While people keep their eyes on the big-name platforms for signs of saturation, user alienation, and stagnation, LinkedIn continues to own and grow its valuable niche. From Employee to Advocate: Mobilize Your Team to Share Your Brand Content. This week I moderated another webinar from the Social Media Today Best Thinker webinar series, this time on the topic of From Employee to Advocate: Mobilize Your Team to Share Your Brand Content.
This webinar was sponsored by SocialChorus. The webinar included a superb group of panelists: Natanya Anderson, Director of Social Media and Digital Marketing at Whole Foods Market, Denise Holt, CEO and Co-Founder at SocialIntel and Nicole Alvino, Co-Founder and SVP of Strategy at SocialChorus. Nicole got us started with a discussion of some stats from the 2014 Edelman Trust Barometer on increasing trust & engagement with employee advocates. Seems that 52% of consumers trust an "average" employee more than the CEO. This stat has grown recently up 30% from 2009. Natanya took over and gave us a look at her employee advocate program at Whole Foods Market. If that piqued your interest, you will want to hear the replay of this webinar, please check out this link.
LinkedIn Adds New Tools for Company Pages, Including Employee Notifications Option. LinkedIn has added some new tools for Company Pages which aim to boost employee engagement on the platform, while also ensuring that your company information is complete. The first element is employee notifications, a new way to let your company employees on LinkedIn know about important business updates or posts, and prompt them to share with their own networks. As explained by LinkedIn: "Your employees can be your most powerful advocates, but many businesses don’t know where to begin. Word of Mouth Marketing in 2019: Effective Strategies + Examples. Finding new ways to generate ecommerce sales is getting tougher.
Competition is fierce. And simply having a presence and a nice looking web store is no longer enough to make you stand out. Winning nowadays requires strategy and squeezing the most out of every opportunity. Where did my LinkedIn Posts go? » LinkedIn Feed, its Algorithm, & more. How to Post on LinkedIn. Get Proof: The Case for B2B Marketing on LinkedIn [Infographic] The 2017 B2B Content Marketing Benchmarks found that over a quarter of respondents did not or could not measure their ROI. Nearly half of those who rated their marketing “least successful” had trouble proving results. It's time for B2B marketers to prove to their executives that they're not only exceeding their marketing goals, they're seeing undeniable results. Understanding the Different Types of Customer Engagement - Business 2 Community.
The customer-centered economy has made it easier for customers to switch to a competitor if one company is not fully satisfying them. This has raised customer expectations; now, companies need to provide personalized services to stand out. If you don’t meet these expectations, customers can easily go elsewhere. To thrive in this environment, you must engage customers proactively and regularly.
Let’s explore why customer engagement is critical for your customer success team and the types of engagements you should be leveraging. How brands can build authenticity and trust with employee advocacy. Above all else, consumers want trust. Using social media marketing in B2B markets? What is Customer Engagement, and Why is it Important? Guide to Customer Centricity: Analytics and Advice for B2B Leaders. Customer Engagement Is More Important than Ever - The Human Factor.
Every CEO or business owner knows the importance of attracting new customers. That’s why most companies spend a significant part of their budgets on marketing and advertising to develop customer engagement among repeat and new customers. But a recent Gallup survey suggests that developing customer engagement – which the company describes as “a customer’s emotional or psychological attachment to a brand, product, or company” – may offer a more effective growth strategy.
In fact, Gallup goes so far as to call it the definitive predictor of business growth. To measure the quality of customer engagement, Gallup breaks it down into three categories: Fully engaged. Interestingly, it doesn’t take a lengthy survey to separate customers into these categories. The company always delivers on its promise.I feel proud to be a customer of this company.This is the perfect company for people like me. Creating the Engaged Customer Start by making customers your #1 priority. The Best Time to Post on Facebook, Instagram, Twitter, and LinkedIn. How to Get Thousands of Views on Your LinkedIn Content. LinkedIn is a content platform that allows you to get massive visibility with your ideal clients at no cost -- if you do it right. July 16, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. We've all been there.