Suddenly I'm marketing the library! Where to Find Library Marketing Info. Library Marketing. A couple of weeks ago I presented a webinar for WebJunction on marketing libraries.
Part 1 of this post is all the information from the presentation, including a video archive of it, and Part 2 is about the process of presenting in a webinar, for anyone interested in that side of things. The webinar covered marketing principles (several ways to start thinking like a library marketer) – and marketing actions (ways to communicate including Word of Mouth, the website, social media etc).
There are various ways you can access the content. If you want a brief overview: Here are the slides, with a couple of bits of info added in so they make sense without me talking over the top of them. If you want the full detail: If you want a version you can watch on any device: When I get a bit of time I’m going to break this down into smaller videos on each topic. Presenting a webinar is an inherently odd experience because you can’t see the faces and responses of your audience.
My webinar presenting setup.
Camtasia. Marketing. Libraries matter - Check out their brilliant wristband idea and the library success stories on the site.
IFLA Success Stories Database International Federation of Library Associations has set up a database that aims to showcase the value of libraries to society as a whole. OhioLINK Marketing Toolkit OhioLINK's forum for sharing marketing success stories. Your Library : Inspiration for all New Zealanders - The MetroNet group of New Zealand public libraries has commissioned the creation of a national television campaign, that will be screened from 03 July to 28 August 2005.
The campaign uses notable and successful New Zealanders to support all public libraries as warm and intellectual destinations. No specific libraries are referred to, but the campaign ends with the phrase "Your Libraries: On Site, On Line". Comprehensive marketing toolkit for academic and research libraries from ALA The St. Check out GREAT DISPLAYS FOR YOUR LIBRARY STEP BY STEP by Susan P. Social Media Blogs Facebook. Ideas about information thewikiman. Edit: Despite my clarifications, people are still misinterpreting my original post as a proposed ‘solution’ to the problem of the Library degree, so I’ve rewritten this to stop that happening.
To embark upon a Library Masters in 2014 is a huge undertaking. Assuming you do it part-time, whilst working to support yourself, you’ll spend between ten and eighteen thousand pounds over two years, along with, at a conservative estimate, 1500 hours of your time. The question is, does the Library degree really represent the best use of this investment? What if you were to spend the same amount of time and money on a self-structured curriculum of study, events, conferences, training, and building an online portfolio, whilst continuing to work in an information role. Would you not emerge as a more rounded, knowledgeable, and relevant information professional? I think you would. The problem with the Library degree What do we do about it? The Promo Code: Strategies for Promoting Library Resources and Services To Distant Learners. Springshare - Web apps for libraries and educational institutions. Color Palette Generator.
Escaping the echo-chamber by Wiki Chaos on Prezi. Bringing It Home: Tools to Bridge the Gap Between Inspiration and Real Action by Isabel Gonzalez-Smith on Prezi. Tuning out the white noise: marketing your library services. Hack Library School. Stanford University. When I Grow Up I Want To Be A Librarian!: Working in a "Web 2 Landscape" (includes pretty pictures) Yesterday we hit 3000 likes on our library Facebook page, and it made me a little reflective, remembering the days when I used to get excited about us having a couple of hundred.
Especially as I've had several enquiries from other libraries in recent weeks about how we are managing our central social networking accounts. I'm not sure what has created the renewed interest in Library Land, but in the last few weeks it certainly seems revived. In talking to other libraries one thing still seems to be the key difference between here, and many other institutions: We don't have many restrictions on what we can do. I have just spoken to someone who said it sounds like we have a "cultural web 2 landscape" at Warwick, that we can work within, which allows us to develop easily. So I wondered. . . What does that landscape look like across the whole of the library? What follows are my responses to the things I seem to be getting asked about (alongside some rather beautiful - and free! 1.