E-Signatures, Digital Signatures, Contract Management, NDA, and Document Management from EchoSign. The FTC and Social Compliance. Today, Dec. 1, the FTC’s new Endorsement Guidelines officially go into effect.
If you’re a marketer tapping into the power of social media, word of mouth or advocacy programs, this isn’t something to be taken lightly. Here are some tips for thinking about whether or not your programs are in compliance. When we started BzzAgent 8 years ago, we had the wise idea to develop a team of ‘Communications Developers’ who could act as stewards of great Word of Mouth behavior. We now have 100 people on staff who review, analyze and respond to word of mouth reports. Many mocked the business case of the ‘labor’ of these individuals, as an undue burden. TopFollowFriday - Who are the Top People being Recommended on twitter?
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