Timizzer.
The Tactics You Need to Capitalize on the Fast Pace of Social Media. News happens in a flash, and thanks to social media, it travels even faster. So when an issue arises in social media, whether it’s a breaking news story or a customer complaint, you need to be agile enough to respond in real time. Why is it important to be fast? According to StatCounter , the half-life of a shared link on Facebook is about 3.2 hours (the point in time when a link has garnered half of the engagement it will ever get).
On Twitter it's even lower at 2.8 hours. In other words, engagement around a given link or topic is fleeting, so you have to be quick to respond if you want to capitalize on or quell the hoopla around a subject on social media. So here are some tips to help you be a more agile social media marketer that can both capitalize on social opportunities, and repair brand damage -- but hopefully more often, it's the former. Set Up Social Monitoring According to Zendesk , 62% of consumers have used social media for customer service issues. 13 Brands Using LinkedIn Company Page Features the Right Way. Back in November, I set out to write a post to highlight businesses that were using LinkedIn's company page features effectively.
Needless to say, I couldn't find enough examples to create a compelling post, so in my dismay, what I actually ended up writing was, "11 Reasons Your LinkedIn Company Page Sucks. " What can I say? I was a little bitter and, frankly, slightly disappointed in the social media marketers of the world.
We recently reported that, in a study of the over 5,000 inbound marketers where we pitted LinkedIn against Facebook and Twitter, LinkedIn proved to be the most effective social media channel for lead generation -- 277% more effective, in fact. As a marketer, particularly if you're in the B2B game, how could you not leverage that awesome lead generation potential? Well, it's been several months now, and I wanted to give you LinkedIn marketers out there another chance.
Blog RSS Feed Let's get a few low-hanging fruit features out of the way first. News Module Careers Tab. Andrew Stanton: The clues to a great story. An open letter to journalists: You have an amazing career opportunity on the Dark Side. A fascinating convergence is upon us right now bringing a perfect opportunity for open-minded journalists. Sadly, many mainstream media outlets are reducing their staff journalists.
Newspapers, magazines, radio, and television outlets are facing tough economic challenges and unfortunately that means that many talented reporters and editors have been (or will be) laid off. I’ve had a chance to speak with several dozen journalists over the past few months and many are downcast about career prospects. At the same time, many organizations -- corporations, nonprofits, government agencies, and educational institutions -- finally understand the value of what I call "brand journalism," creating interesting information online that serves to educate and inform consumers.
People in companies now realize web marketing success comes from creating content-rich web sites, videos, podcasts, photos, charts, ebooks, white papers and other valuable content. Yes, there are new potential employers.