Oct 12-13: Virtual Goods Summit West Features Facebook, Microsoft, Zynga and More. Speakers - Virtual Goods Summit 2010. Effective advertising has gone interactive and quizzes, surveys, polls and sweepstakes apps are now some of the most effective ways to engage prospects, generate leads, and acquire customers.
This session will talk about how companies can use these types of engagements to interact with their target market, build brand loyalty, encourage registrations and more, across websites, social media sites and mobile. Particular focus will be devoted to how publishers can get people OFF of social media sites and back to their principle site. In addition, it will focus on how these Apps can be created quickly and cost effectively using third party tools and platforms. Virtual Goods World Europe 2010.